38 



The Florists' Review 



Pbcbmbkr 8, 1921 



iiess is hotter than at any time in all 

 tlic firm's oxj>erioni'o. 



SCALE-TROUBLED PA T.MS. 



I liave sent a j)alm leaf which is cov- 

 iTi'd with some kind of scale unknown to 

 inc. Will you l(!t me know what the 

 troiilile is and siigj;est a remedy? 



K. C. h.— Minn. 



This is the circular scale, also known 

 as till' black ])alin scale, an insect that 

 spreads rajjidly and does much injury to 

 tlie foliage. The best way to check this 

 fronl)le would be to hand-clean the palms 

 first, using either a wad of cheesecloth 

 or a sponge to rub off the insects from 

 both sides of tlie leaves and also from 

 the stems; then give the plants a dip in 

 a solution consisting of three-fourths 

 ounce of whale-oil soa]> and one ounce 

 of some good nicotine j)reparation to 

 one pail of water. If the cleaning is 

 thoroughly done and the dipping re- 

 I)eated at intervals of one month, the 

 scale mav be controlled. "W. H. T. 



Forty-Five Years' Service Advertises Tliis Store Instead of Signs. 



pere.skias can be grown to almost any 

 length or height. Standard epiphyllums 

 are useful and this stock proves useful 

 in growing the necessary stem. These 

 epiphyllums succeed well in a sunny 

 greenhouse and a temperature of 40 to 

 4.') degrees at night suffices for them. 



C. W. 



TWO SORTS OF ADVERTISING. 



Tliere is an old adage, " (Jircumstanccs 

 alter cases." An e.xaiiiple may be pre- 

 sented in. the illustration of the store 

 exterior on this l)age. No sign, usually 

 deemed essential, blazons forth the fact 

 that this building houses a flower store. 

 To one who views only the picture 

 there is little indication of what is sold 

 here. In actual life, however, there are 

 modest brass |)lates on each side of the 

 entrance, whidi tell that this is tlie 

 home of the firm of C. V. Baker & Son. 

 And four good-sized (iisj)lay windows 

 give ample view of the large stock of 

 flowers inside. 



In view of the age of this firm and 

 its high jirestige in Utica, N. Y., the 

 signs that usually advi'rtise a flower 

 store are not felt to he needed by C. V. 

 Baker & Son. Regarding this subject, 

 Frank J. Baker says: 



"This is an old, established place, 

 forty years in one location, having been 

 rebuilt several times. The original 

 structure had no store, sim])ly green- 

 houses. Tlie store stands l)y itself in a 

 residential j)art of the city and is really 

 tlie only business establishment of any 

 character in the vicinity. 



"Wo have used as an advertising 

 slogan, 'Over to Baker's,' describing 

 the location accurately, and have always 

 felt that no sign was needed across 

 the front of the building. There are 

 brass jjlates on either side of the door. 

 The windows, being kcjit gay with jjlants 

 and flowers, have always been sign 

 enough that a 'florist there did dwell.' 

 The old saying that ]U'ople would make 

 a beaten jiath to your door, if you of- 

 fered an article of superior iniMit, would 

 seem to have been cxeiiiplilied in our 

 case. 



"Again ri^feniiig fn signs, it seems to 

 us that the signs of the times would 

 indicate the best business that florists 

 u.s a whole h.-nc e\(>r enjoyed. The 



business for years, as we know, has 

 been good, but the future is even better, 

 and that is due to the advertising which 

 has been done. ' ' 



The new store, two views of which 

 are shown, is the latest change for the 

 better with a firm that for forty-five 

 years has been active, both as growers 

 and retailers of cut flowers and plants 

 of all descriptions. Located in the heart 

 of the city, with twelve ui)-to-date 

 greenhouses, the firm uses the products 

 of many more, being a large buyer in 

 the markets at both New York and 

 Boston. Many of the older men in the 

 business will remember when this firm 

 was noted for the thousands of small 

 ferns it shipi)e<i to all jiarts of the 

 country. The cut flower end of the busi- 

 ness long since crowded out all other 

 interests and today, with most modern 

 e(|ui])ineiit, Mr. Baker predicts that the 

 opportunity to do more and greater biisi- 



MITE ON CYCLAMENS. 



I received your reply about my 

 cyclamens, in which you say that the 

 pest is unmistakably mite. I thought 

 mite always affected the bloom a.s well 

 as tlie leaves. There has not been a bad 

 bloom in my whole batch. Good, large, 

 salable jilants, with eight or ten flowers, 

 have only some of the leaves affected. 

 I should like to know whether mite does 

 afTeet the leaves sometimes and not the 

 flower. H. W. J.— Ind. 



The flowers on the plant received were 

 shriveled badly and I could not deter- 

 mine whether mite had affected them or 

 not. It usually does affect the flowers in 

 some measure, liut not always. I still 

 am of the opinion that you have had 

 cyclamen mite on your j)lants. An at- 

 tack of tlirips would utterly disfigure 

 the flowers. This sometimes raises 

 havoc with cyclamens, but it cannot be 

 your trouble. C. W. 



Interior of New Store of C. F. Baker & Son, Utica, N. Y. 



