58 



The Florists^ Review 



nHCBMBlCK S, 1921 



their partner, be she matron or be she 

 maid, a suitable floral offering. Some- 

 thinjj like this usually occurs: The beau 

 goes into the florist 's shop with a woe- 

 begone expression and confides to his 

 florist that lie is in an awful mess, that 

 Miss So-and-So has promised to dance 

 the german with him and he does not 

 know what he ought to do. Then the 

 florist i)romiscs and makes up a bouquet, 

 delivers it with the proper card and 

 sends the bill. At one time these bou- 

 quets were so numerous and the flowers 

 used in their composition were so rare 

 and choice, that the first Baltimore 

 german made a decided impression on 

 the Philadelphiii wholesale market each 

 ye.ar. Those days have passed. For 

 various reasons the Philadelphia market 

 scarcely feels the effect of the great 

 social event in its sister city and even 

 in Baltimore itself the coming of the 

 first german causes scarcely a ripple to 

 disturb the calm of the floral world. 



So much for the past; now for the 

 present. Sunday morning, November 

 27, an advertisement appeared in a 

 popular Baltimore paper, to the effect 

 that the first florist of I'liiladelphia 

 would deliver bouquets by special 

 messenger for the first german, at Balti- 

 more, at prices ranging from $10 to $50 

 each. This direct offer was the more 

 startling because of the certainty that 

 the standard would be raised. It caused 

 more than a ripple of excitement; it 

 caused a commotion in Baltimore. Such 

 a thing was unheard-of in j-e olden time. 



Its effect will undoubtedly be good. 

 The standard will be raised. There will 

 be more bouquets and better bouquets 

 at the first german in Baltimore than 

 there have been in the past, no matter 

 who makes them. 



This incident is told with an object. 

 Here is the problem: The supply is 

 heavy; the demand is light. You know 

 one of the things that the first florist in 

 Philadelphia is doiiiy. What are you 

 going to do? 



The Premier Floral Co. 



A liands(»iiie new flower shop was 

 opened Saturday, December 3, at 3920 

 North Broad street, l)e]ow Erie avenue, 

 under the name of the Premier Floral 

 Co. The comj)any consists of Kaymond 

 L. Mayhew, ])resident of the Florex 

 Gardens, at North Wales, and Frank V,. 

 Miller, for fifteen years with J. H. Small 

 & Sons, of New York and Washington. 

 Their store is a credit to tlie city. It 

 has magnificent plate glass windows on 

 two streets, with marble floors, deep low 

 window sills and a sui>ert) staircase. The 

 stock displayed was of the Ix'st. A few 

 choice chrysanthemuMis of great size, 

 splendidly flowered cyclaniens and 

 specimen I'ho'nix Kocbelenii were won- 

 derfully displayed. Tlie manager, Mr. 

 Miller, was busily engaged with an 

 assistant sending out annonnccments of 

 the opening. 



Killarney. 



The old and 

 Joseph Beavis 

 near Cliiltun a 

 wholesale ruse 

 to flower undc 

 rose, Killarti.y, 

 in the form tl 

 favorite in on 

 years ago. Tli 

 firm of .iDsejili 

 vis and .losi'pli 

 nearly decided 

 next spiinij to 



highly respected firm of 

 & Son, on l.imekiln pike, 

 \enue, is the last of the 



growers in this district 

 r glass the once ])opular 

 With them Killarney is 

 lat made it the reigning 

 r rut (lower market ten 

 e present members of the 

 Beavis & Son — John Bea- 



Beavis, Jr. — have jiretty 



lliat Killarney must go 

 make room for more mod- 



With Plenty of Flowers 



and moderate prices you have an opportunity to 

 do a profitable business. 



GARDENIAS ORCHIDS 



White Lilacs 



Narcissi 



Mignonette 



Bouvardias 



Snapdragons 



Calendulas 



Stevias 



VALLEY 



DAISIES 



We offer you an ample supply in every seasonable flower. Our 

 regular customers know they can depend on us for good service 

 and the BEST in the market. 



Your Christmas Order 



should have your attention now. Arrange for your supply of 

 flowers immediately. Place your business where you are sure of 

 an ample supply, and where your order will have the right kind 

 of attention. 



THE LEO NIESSEN CO. 



Wholesale Florists 



BnaAtK 1201-3-5 R«e« St. 



S!Sffi?oN PHILADELPHIA 



BERGER BROTHERS 



CARNATIONS 



of quality. A good assortment. 



POMPONS 

 ROSES VIOLETS 



BOXWOOD 



Short Sprays. 



BIG MUMS 



SWEET PEAS 



EASTER LILIES ALL THE YEAR AROUND. 



1609 Sansom Street 



PHILADELPHIA 



EDWARD REID 



Finest Chrysanthemums, Pompons and Roses 



that are grown 



ALL THE LEADING VARIETIES 



SNAPDRAGONS, HUDSON RIVER DOUBLE VIOLETS 



SWEET PEAS AND VALLEY 



When They're Reid's They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



