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The Florists^ Review 



I>KCBMBBR 8, 1921 



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LOS ANGELES, CAL. 



The Market. 



While the Thanksgiving business, both 

 in the retail stores and with the whole- 

 salers, was all that could be desired, a 

 considerable slump followed and the 

 early part of the following week was by 

 no means good. Funeral work saved the 

 day for the retailers, but, aside from 

 this trade, there was little activity. The 

 stores already are taking on a holiday 

 appearance. Cyclamens, poinsettias, 

 plant baskets and other items are to be 

 seen. Cut poinsettias are coming in 

 nicely now and are of excellent quality. 

 Mums are practically gone in the large 

 blooms, but there are too many pompons 

 for the demand. The violet situation is 

 much improved and the flowers ship 

 well. Roses, carnations and other 

 leaders are about as last reported. Good 

 heather is arriving and buyers at a dis- 

 tance should insist upon getting the 

 best quality sent out by the leading 

 wholesalers. All the green goods men 

 are busy preparing for Christmas. Car- 

 loads of decorative stock are arriving 

 daily. 



Various Notes. 



Indicating how a good class of florists 

 will go into the outlying districts of the 

 city, Harrison G. Morgan opened a store 

 this week at 1913 South Western avenue. 

 Mr. Morgan, who came to this city from 

 San Francisco some years ago, has been 

 working in the leading stores here, in- 

 cluding Lichtenberg's and the Dostal- 

 Wolters Flower Shop. He is a clever 

 florist, used to high-class work and well 

 liked by everyone in the trade. He is 

 located at Western avenue and Washing- 

 ton street. 



Tassano Bros. & Co. have opened a 

 fine store at 912 South Broadway for the 

 Cliristmas season, where they will handle 

 their specialties in Christmas trees and 

 decorations of all kinds. 



Arthur Gleave, of Santa Barbara, was 

 in this city last week on his way home 

 from an extended eastern trip. He left 

 Santa Barbara six weeks ago and visited 

 Portland and Seattle, going east via 

 Chicago to New York, Boston, Phila- 

 delphia and Washington, returning via 

 New Orleans and Texas. Mr. Gleave 

 had been working hard for a long time 

 and he certainly looks as though his 

 trip had improved his health. He is 

 doing his Christmas buying and has 

 j>laced large plant orders with Walter 

 Armacost & Co., F. R. Hills and others. 

 He speaks highly of the wonderful 

 cyclamens at Armacost 's, and also of the 

 new additions to the greenhouses there. 



At the store of the E. C. Amling Co., 

 on Wall street, large quantities of 

 Christmas greens and similar stock are 

 being unloaded, evidently in expectation 

 of a strong local demand. The roses are 

 arriving in fine shape now from the 

 Santa Ana range of Amling Bros. 



John Miller, the railroad man who 

 was so badly injured north of Chicago 

 some years ago while trying to save the 

 life of a woman whose foot had become 

 lodged between the rails of the track, 

 arrived in Los Angeles recently. He 

 hopes that by selling flowers he will be 



able to remain in southern California, 

 and benefit by its sunny climate. 



The Broadway Florist reports a busy 

 week and every day large quantities of 

 funeral work go out. The funeral of the 

 Southern Pacific railroad officials, killed 

 in the recent accident here, called for a 

 large amount of good work. 



S. Murata & Co. are receiving extra 

 fine roses now. 



Thomas Wright has just returned 

 from a trip to Death Valley, where he 

 has been looking after his mining in- 

 terests. He was accompanied by state 

 officials who have been looking into the 

 question of selling stock in this venture. 

 According to Mr. Wright, there is the 

 biggest deposit of magnesium sulphate 

 in the world on his land and, as this 

 material is used in every rubber tire 

 made, it looks as though he is in for a 

 good thing. 



Manager Williamson, of Walter Ar- 

 macost & Co., says that orders are com- 

 ing in earlier and more freely this year 

 for Christmas stock than at any previous 



time in his experience. Plants, especial- 

 ly, are in big demand and he is also 

 pleased with the fact that, out of the 

 many thousands of cyclamens shipped 

 this season, not a single complaint has 

 been received, but, on the contrary, 

 many letters of commendation for the 

 excellent stock and methods of shipping 

 are on file. 



George Eischen, manager of the 

 Alexandria Florist, started November 29 

 on a trip to Baldwin lake. He was ac- 

 companied by O. H. Drew, whom east- 

 ern seedsmen will remember as being in 

 the mail order seed business in Hibernia, 

 N. Y., some years ago. Mr. Drew has a 

 70-acre ranch high up in the mountains 

 and is always pleased to see any persons 

 connected with the trade when they are 

 on a duck hunting expedition or fishing 

 trip. 



W. Clark, who is with C. Groen at the 

 Montebello nursery, is now blessed with 

 a son. Both Mrs. Clark and the baby 

 are doing well. 



A social meeting of the American 



POINSETTIAS 



of ALL SIZES for the HOLIDAYS 



All sorts of California Flowers and Greens 



all the time. At the lowest market prices. 



We decorate our own Egyptian Lotus sets 

 and other foliage. 



Our Colored Caspia Statice has the class that you 

 are looking for. TRY US. 



L. A. FLORAL COMPANY 



77b« Hotum of Quality and Ssivic* 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Phone, Pico S18. 



GREETINGS 



To ALL OUR CUSTOMERS AND FRIENDS who, 

 ^i by their liberal patronage, have enabled us to 

 make 1921 the banner year in the history of our 

 business, we extend our sincerest gfreetings and 

 warmest thanks. 



May the" coming CHRISTMAS and NEW YEAR be 



the happiest and most successful of your lives. 



CORDIALLY YOURS, 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldaat and Most Exp«rt«ae«d Shippers in California 



WE NEVER MISS 



