22 



The Rorists' Revte\\^ 



Dbcimbh 16, 1»21 



Thit M the first oj a aeries 

 af ti»elve meaaaoes to fioriata 

 •n PROGRESS 



PROGRESS 



^1 The most important single merchandising element 

 in your flower store is its display refrigerator. 



^1 Its efficiency determines the condition and salable 

 life of your good flowers— profits. 



fl Upon its appearance and design rests whether it 

 is a sluggard or the most powerful salesman your 

 flower store can employ. 



Disregarding for the moment the question 

 of financing its purchase, Buchbinder Bros. 

 invite every progressive florist to discuss 

 the advantages of a new, improved, modern 

 refrigerator as the central motif in a plan 

 for a greater, more beautiful and more in- 

 dividual flower store. 



BUCHBINDER BROS. 



Builders of Better Refrigerators and Complete Flower Stores 



11 SOUTH LA SALLE STREET, CHICAGO 



YOUR INQUIRY entails not the 

 sliffhtest obligation. Illustrated 

 catalogue on request. Write today. 



