Flowers Make the Best Christmas Gifts 



KKI'Alv'I.Xli r,,f the lM/ini:is- 

 sc;is(iii t liis vein , t lir Ihiiist 

 tiihls liiniscll' I'.-iciii;: :i dit' 



fclTllt Srt of cnlhritinll^ 



tlinii li;i\c |iic\ ;i ili'il tlir 

 ];(st t'l'W yvuv^. A yc.-ir ;ijiii. 

 nit Ihiiiu'i till' l;i\i--li s|iciiil 

 \]\>^ wliicli li;iil cli;! I iii-t el' 

 i/.fil tlif |iic\ ioMS sciis<iri 

 li.'iil --(iiiicwli.-it (liiniiii^licil, 

 s(i I'.-ii' MK ;;('n('i':il lnisincss \\;is cDiiccniril. 



ill.' liiiyiiiti piililic is rxt cliili'd ti' j'ur 

 ,-li:is,'s I'm- ( 'lirist iiias. I'or tlii^ icmsim. 



wr I'.'lllMiit r\|icct this yv.iv ill II 



Imt (if *."iii .-iihl .+ 10(1 m-dii's wliiili \v:i- 

 ii'((i\ im| ;it ( 'lirist iii;is a year a;;(i. Tiirri 

 will )iiil lir rciiiinl till' same wiliiiijiiiis^ 

 dl' .-I i-.Ttaiii i-lass cil' ciisl (liners to |ia\ 

 any ]iriee llial is aske(|. Oil tin (it liel 

 liaml, Iliere will he lui lack of liii\ei>, Idi- 

 ll(i\vtr'~ at rea--(iliaMe price--. Tlidsi 

 retailits wild liavi' seen the sii;iis ol' tin 



lldiists eii.idyeil lilieral |patr(ma;ic fnuii ti s an. I have reduced their ]ivices in 



the |iiildic at Christinas. Sin.-,' that date .iccdr. lance with tiie (le(dine in wlidlesal. 



the trend dl' liiisiiiess has lieeii, accnrd .(luit at ions, iiave found the |Hildic will 



iiiL;- td the (diarts and statistics (if tlms.- iiiii an. I ready to Iniy. The wh.desah 



whii rej^iilarly review the industrial and lieures for Christmas. \vhi(di have al 



cdiiiniercial situation, ^■eiierally down read\- lieeii |iuldisiie(l. indicate that 



\var(l, tli(ni;ih a. i-eceiit rise has lieeii 

 noted in a "(kmI nianv lines, 'riiere a r( 



there is room for consideralde reduction 

 trom the ]irices cliar;;e(l the imlilic l.-i^t 



hearteninj,^ rejiorts tii.at unein|ilo> iiieiit is \-.;ir for liovvers and ]ilants. 



)i(it so larji'e as it \v;is, thdn;;li tliere aia 



still ('(insideralile iiuinliers of waj^e cam 



ers out (d' work. Hut it is ini|iortiiut 



to note that tlic lack of work l»y a com 



|iar;itively small jier- 



ccntaKc of this 



country's industrial 



forces is mtt so im 



jiortant as the tij-lit 



fniiijr of the jiurse 



strinjjs liy ]iractic 



ally till tiie rest of 



the buyers in the 



conimuiiity. 



The Difference. 



Differetice liet ween 

 the pettk of iirosper- 

 ity tiiul the doiitli of- 

 (le|irussidu is (diiclly 

 in the curtailing; of 

 jmr<di;ist's of the ne- 

 cessities of life and 

 t li e f()re<;oin}j of 

 Home of the luxuries. 

 It is the (liffertMice 

 between ' ' ]i!iyiiif; 

 any price tliat is 

 asked ' ' ami ' ' slio]i- 

 jiiii<; tirotind" to 

 see wliert- one ctiii 

 buy the ( hea]i(^st. 

 This habit oti the 

 part of ciistoiiiers 

 has .alreadv be(>n 

 noted tliis 'f.-ill by 

 many florists. 



Those rettiil mer- 

 chants, in other 

 lines, whose sales 

 for the holidays be- 

 pin earlier thnn do 

 ours, rejiort t h a t 

 tliis ehanjie of atti- 

 tude on the part of 



Valuable Talking Points. 



In. I. ■(■.!. tile icdiiction is im|.ditaK' 

 •ii.iiiLrh in tiliiidst all ciises tn be a \ alii:i 



Can Yoti Suggest a Finer Christmas Gift than This ? 



iile talking point to ret:.il licii^i- m their 

 a.|\ crt isiucn f.ir the ludidtiv 



\s n talkiiiL; point it i- .Imil-lv \..liia- 

 i.l( ill \ i.'W df t lie t'a. I ; li.-.t t III-- ( 'i.rist- 

 iiia- I h. (l.iiisi I :,r,- t In lie. . ssil V . of 

 i|-,iii^ till- sale^ pdWi I d' print. I ■- iiik 

 Id liiinLT liii\i'is int.. Ill- <•..!. in the 

 \\:inte.l nmnlMTs. in tli. In^t N v^ w';i rs 

 t lie lldii>l 's l;i .•■■it !■-' n. .■..' (i;is lieeii 

 pi.ip.'i diLja n i/at idii aUd -\stir(. to 

 !ia ndle t III t ii-Ud iiddii- \ dl nil,, nt Liisi 

 iiess at < 'li li.^t mas. II. w 1 11 ha \ . n. . .1 (if 

 similar in l;:i n i/at inn an. I s\sten- this 

 '..■ar, bill instead df luin;: .alih to iiiuut 

 • on li.lent l\- nil selling; all tin ll(iW( i ^ and 

 pi.ints he can Inamlle, h(> i^ (;illed upon 

 I'or nniisnal effort in ord. i' to b'ln^ in 

 the buyers tli.'it last y.-ai' < aiie n of 

 t liei I own ilccord. 



In this situ.'ition the -tiniii; ti.lkiufx 

 pdints in jiossession nt' tli. Ib.ri--! I'di' 

 adxert isiii^' piir|i(ises an .-p.(iall\ \al 

 ii.able. lie h.as one p.'i rt i.iila rl\ Iillin;^' 

 one, double liarr( le(|; n.-nnelv, 1h,-i1 (low- 

 er^ and plants are 

 nnnsu.-ilK' pleiitit'ul 

 .■I- ;i result of tlie 

 p..iili;ir '■(indit ioiiH 

 of t his ;, lit limn, and 

 tli.it tlie\ .-iri . in 

 coii~eipien. .'. lower 

 in prii .■ than .-it 

 ' "h ri<t iii;.^ t in,.' in 

 s( \ . r.'il \'( ,-ir- 



For Gifts. 



I'Idi ist^ l.;i \ ( an 

 e\c('.'diiid| y pdwer 

 fill t ;i li< in^ pdint for 

 their wares at the 

 lidl i.la \ . (irii which 

 1 hey li.'i \ ( n . v e r 

 ;Hl.'(piatel\ lit il i/.ed, 

 pr.ilia lily li «' c a 11 s e ' 

 t lie\ lia \ I net iiften 

 h;i.| td t;i Ik mm li to 

 sell all their stock 

 at christiiitts. This 

 point is ( \pr(>sse(l in 

 the sbijran ;tt the top 

 of this pa;:.'. i,.'ist 

 yea r a f( w adver- 

 tisemelit^ (it tnem- 

 bers df tli( tr.-lde 

 e 111 p h .'1 > I /e.l t he 

 point. Sdim of t hese 

 tire reprddn.-cd on 

 other p;i:,'es dt this 

 issue of TIk lie\ iew. 

 'J'hey w ( n consid- 

 ere.l ext raordin.-irily 

 siicc(^ssfiil b\ t li e 

 florists who bene- 

 lited by them In 

 their |.r.'p;irat K'l. of 



