50 



The Florists' Revie^^ 



Deckmbbb 15, 1921 



54?AtXS<Jl^'IJ!Sy!XS^[iS^[^lV8yi^t«^[iS^lXS/JW^ 



S. A. F. NEWS 



SKCKKTARY'S OFFICK: 43 WEST KIGHTEKNTH STREET, NEW YORK 



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SOCIETY OF AMERICAN ELORISTS. 



Secretary Young Reports. 



With the close of the calendar year at 

 hand, work in the administration offices 

 of the society is active. Secretary Young 

 made a special trip to Scranton, Pa., 

 last week, and was the guest of honor 

 December 6 at a banquet given by the 

 Scranton Florists' Club. During the 

 evening he made a lengthy address, in 

 the course of which lie detailed the 

 work and policies of the society, and 

 emphasized the advantages derived 

 through membership. As a result about 

 twenty new members were secured, all 

 qualifying at the time. There were 

 ]iromises of additional memberships, so 

 that the Scranton district is now pretty 

 well lined up as far as the society is 

 concerned. The florists are to be con- 

 gratulated upon having a live and active 

 organization in their community. Miss 

 Gertrude Schultheis, the treasurer of the 

 club, rendered excellent service, and was 

 instrumental in gathering in $200 in sub- 

 scriptions to the national publicity 

 campaign, the same being for one year 

 or aggregating $800 for the four years 

 of the campaign beginning January 1. 

 Thanks are also due to T. J. Nolan, who 

 met the secretary on his arrival, and 

 was his guide on a trip taking in most 

 of the florists' establishments of the 

 city; to Secretary G. R. Clark, for va- 

 rious courtesies extended by him, and to 

 President Edgar Louis Keuling, who 

 showed himself to be thoroughly in har- 

 mony with the secretary's mission. 



Yearbook Coming. 



The attention of members in arrears 

 for dues is called to the fact that in a 

 short time the yearbook of the society 

 authorized at the Cleveland convention 

 will be issued and will contain a di- 

 rectory of the membership. As none but 

 members in good standing will be listed 

 in this valuable directory, it is important 

 that every member be cleared of his 

 dues for the year, and it is hoped that 

 this matter will be given immediate at- 

 tention by those interested. 



Letters liave been sent out to all the 

 florists' organizations in the country 

 urging them to name candidates for ap- 

 j)ointmcnt as state vice-presidents of 

 the society. This was done at the sug- 

 gestion of President-elect S. S. Pennock, 

 who in the last week or two has had 

 lengthy conferences with the secretary 

 in New York as to the society's work in 

 the coming year. The appointment of 

 proper state representatives is con- 

 sidered of vast importance and it is 

 lioped that the appointees will be mem- 

 bers who are in com{)lete accord with 

 the society's aims and policies, and will 

 lie prepared to give service to the society 

 to tlie fullest extent of their ability. 



Other letters have been sent to the 

 various trade and horticultural organ- 

 izations, reminding them that if they 

 can qualify for representation on the 

 executive board of the society~, in accord- 

 ance with the by-laws governing such 

 affiliation, they should have their appli- 

 cations in the secretary's hands with- 



out delay, in order that announcement 

 of appointments can be made January 1, 

 with all other appointments provided for 

 under the by-laws. 



National Publicity Campaign. 



A good augmentation of the fund for 

 the 1922 campaign is to be reported, 

 most of which comes from those mem- 

 bers who are making personal can- 

 vasses among the trade of their com- 

 munities, under the subscription book 

 plan. 



The following is a list of subscrip- 

 tions: 



4year 

 By E. D. Richards, Greenfield, Mass. : subs. 



GaUivan Itros., Holyoke, Mass $30.00 



Hy G. Van Hochove & Uro., Kalamazoo, 



Mich 50.00 



By C. E. Critchell, Cincinnati, Ohio... 200.00 

 By A. L. Miller, Jamaica, N. Y.: 



A. II. Funnell. Huntington, N. Y 5.00 



t'liarles E. Franljenbach & Sou, South- 



Iiampton, N. Y 25 00 



By Mark P. Mills, Philadelphia, N. Y.: 



E. W. Gochring, Philadelphia, Pa *15 00 



For Christmas 



If you have a relative or friend 

 in the florists', seed or nursery busi- 

 ness who is not a regular reader of 

 The Review, you can give him no 

 better Christmas gift than a year's 

 subscription to 



Send us your check for $2.00* 

 and the recipient's name and ad- 

 dress. A letter informing him from 

 whom his Christmas gift comes 

 will be sent with the first issue 

 mailed him. 



*$3.00 to Canada; $4.00 to other for- 

 ergm countrieH. 



liiicas Bros.. Camden, N'. ,T $ 10.00 



.Tames M. Thoirs. Camden, N. J 15.00 



By George Smith & Sons, East Orange, 

 N. J.: 



Frank Hoehne. Bloomfleld, X. .T 5.00 



.Tames Greer. So. Orange. N. .T 5.00 



Charles F. Hale, E. Orange, N. .T 5.00 



George Smith & Sons, E. Orange, N. J 10.00 



By Karl F. Becker, Cambridge. Mass.: 



Charles T. Beasley, E. Milton. Mass 10.00 



Becker's Conservatories. Cambridge. Mass. 2.'). 00 



.Tames A. Cartwriglit. Wellesley, Mass.... 5.00 



.Tohn P. Fitzgerald, Boston, Mass 10.00 



I. Mnsky. Boston. Mass 5.0O 



.Tiihn E. Nelson. Framinghnm. Mass 10.00 



Geo. II. Wnyes, Bostcm. Mass 5. 00 



By Gertrude Sclniltheis, Scranton, Pa.: 



•Tolin W. Beagle, Scranton, Pa 10.00 



.\. I... Besancon, Scranton, Pa 25.00 



.Tohn P. Brown. Scranton. Pa lo!oO 



G. R. Clark, Scranton, Pa 25^00 



.T. Ij. Dillon, Bloomsburg. Pa 25 00 



N. Y. Floral Co., Scranton, Pa 15^00 



T. J. Nolan, Scranton, Pa ; 2o!oO 



Kennedy & O'Hara, Scranton, Pa 10.00 



Jonathan Rodham, Scranton, Pa lo!oO 



Anton Schultheis, Scranton, Pa lo!o0 



Sclniltheis Florist, Scranton, Pa 25^00 



Response to Special liCtter: 



J. I). Flessas, New York city 10.00 



W. W. Powers. Nashua. N. H lo!oo 



Gove the Florist, Burlington, Vt 2o!oO 



•One year sub. 



The 1921 fund now amounts to $32,- 

 370.66. If all who are in arrears on their 

 pledges would promptly complete their 

 payments, the total amount would ap- 

 proach more closely the figures of the 

 last two or three years. 'The publicity 

 committee hopes that delinquents will 

 take this statement as a reminder that 

 their checks would be greatly appre- 

 ciated at this time, and would help ma- 

 terially in the publicity work. 



Amounts actually paid in since last 

 published account are as follows: 



Atchison Seed & Flower Store Co., 



Atchison, Kan $ 5.00 



Mary J. Skinner, Milwaukee, Wis 5.00 



Whilldin Pottery Co., Philadelphia, Pa. 50.00 



Smith's Flower Shop, Westerly, R, I... 15.00 



Cliarles Grabig, Chicago, 111 2.00 



Westman & Getz, Cleveland, Ohio 25.00 



Henry Benthien, Tacoma, Wash 5.00 



Kansas City Florists' Club, Kansas City, 



Mo 400.00 



■William Sim, Cllftondale, Mass 25.00 



Harry Uow, Cleveland, Ohio 10.00 



Metz & Bateman, Toledo, Ohio 40.00 



Earl W. Metz, Toledo, Ohio 10.00 



Robert Miller, Farmington. Utah .W.OO 



Carl I. Lindskoog, Minneapolis. Minn.. 10.00 



Frank Boehm, Bloomfield, N. J 5.00 



George Smith & Sons, E. Orange, N. J.. 10.00 



Chas. F. Hale, E. Orange, N. J 5.00 



James Greer, So. Orange, N, J 5.00 



W. S. Gilbert, Wheaton, III 5.0O 



W. C. Keir, Pikesville, Md 5.00 



James M. Thoirs, Camden, N. J 15.00 



J. D. Flessas, New York city 10. OO 



Total $ 712.00 



Amount previously reix)rted $31,058.60 



$32,370.66 



Fifth National Flower Show. 



About fifty exhibitors have made 

 space reservations in the trade section 

 of the big show, to open in Cleveland, 

 March 25. Some prospective exhibitors 

 appear to be in doubt as to the charges 

 made for this space; therefore it may 

 again be mentioned that a flat rate of 

 $1.75 per square foot covers the whole 

 expense of rental, and includes signs, a 

 background artistically uniform with 

 the setting of the show, and booth con- 

 struction, all in accordance with the 

 plans of the committee to insure a 

 harmonious effect, instead of the sadly 

 inharmonious arrangements noticed at 

 previous shows. It should be pointed 

 out, too, that this flat rate is much less 

 than what is usually charged at exhibi- 

 tions of this character, in other lines of 

 trade, and really amounts to no more 

 than the expense attaching to such de- 

 tails hitherto, when they were borne by 

 exhibitors on their own account. The 

 secretary still has on hand a good supply 

 of floor plans covering the trade section', 

 and will be pleased to forward plans to 

 anyone interested. 



Additional exhibitors not before re- 

 ported are as follows: 



F, R. Pierson Co., Tarrytown, N Y 



S. S. Pennock Co., Philadelphia. 



Quality Brands Co.. Cleveland. 



M. Rice Co.. Philiidelphin, Pa. 



Richmond Cedar Works. Richmf)nd, Vn. 



.Joseph H. Hill Co., Richmonrl. Ind. 



A. L. Randall Co., Chicago. 



C. H. Totty Co., Madison, N. J. 



Werthelmer Bros., New York. 



S. P. Townsend Co., Bloomfleld, N. J. 



Wayside Gardens Co., Mentor, O. 



Horticulture, Boston, Mass. 

 , Carbone, Inc., Boston, Mass. 

 " Buchbinder Bros.. Chicago, 



Cohen & Hiller, New York. 



Additional Special Premiums. 

 James McLaughlin, chairman of the 



