54 



The Florists' Review 



December 15, 1921 



m 



Establlshert 1897, 

 byCi. L Grant. 



Published every Thursday by 

 THK FlOUISTS' Puiil-ISHINO Co., 



600 560Caxton Bulldlngr, 



SOS South Dearborn St., ChlcaKO. 



Tel., Wabash 8195. 



Reiflstered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 18U7, at the post-oHice at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



Subscription price, $2.00 a year. 

 To Canada, $3.00; to Europe, $4.00. 



Advertising rates quoted on 

 request. Only strictly trade ad- 

 Tertislngr accepted. 



tfl 



RESULTS. 



We give tlieni. You <jet thcni. 



We both have tlieni. 



Siiii'MKXT.s of window j;l:iss are com- 

 iiifT t'loiii abroail. 



A HALT has coiiu' ill falliiif; juices and 

 there will be rises in some ere loiip. 



Never was the trade so well su])i)lied 

 with stoek to sell as at this Chiistnias 

 What is needed now is lots of push to 

 move it. 



Tmpehfect ])ostal service and a none 

 too HOod transportation situation make 

 it more than ever desirable that orders 

 for Christmas siip]dies be ]il;iced early 



I'KEi'.MiE for the $.") customer this 

 Christmas. Theic? will be many of his 

 ilk and if llorists can j;i\(' ^^ood value 

 for the money, holiday Imsiness will be 

 HOod. 



(iiVE yoursidf a Clnistni;is jirescnt in 

 the shajie of a 4-year ]dedn(^ to the na- 

 tional Jinblicity cainpaii;ii. iriend it to 

 Secretary Younfi;, 4.'! West Eii,diteen1li 

 street, Xew ^'ork. 



Cor.XTiiV florists transferrin;^ holiday 

 f)rders to retailers in the larger cities 

 should renu'inber th;it .f.") does not buy as 

 much ill the bi^ centers as it does in the 

 small towns, especially at this season. 



^ Don't let the Chi-istmas rush cause 

 neylect <tf the im|)(U-tant matter of col- 

 lections. You will iieeil the money to 

 j)ay your l>ills and cash is not easy to 

 extract in the month after tlie holidays. 



A. Jablox.skv, who is known for his 

 success prowinir carnations for the !St. 

 Louis niarjiet, says growers cause them- 

 selves, and others, more trouble by i)roj)a- 

 jiating froni wild jijrowth stock than by 

 any other error tlu'y commit. 



])on't let the public j^et the idea flow- 

 ers will be scarce and hiiih-j)riced this 

 Christinas; if it doeSj buyers will stay 

 away from our stores. Stock Avill be 

 plentiful and moderate in price — tell it 

 to your salesmen, your customers and 

 your friends. 



The comparatively few persons — out of 

 110,000,000— who are out of work afiect 

 our sales not so much as the tishteniny^ of 

 the purse strin<,'s by those who have 

 money, but fear to sjiend it lest they nc^n-d 

 it badly later. When once conditions 

 dispel that fear, sales will be'^ iiTuch 

 easier. 



'I'll!: time may not be far distant when 

 no man will dare ship stock he would not 

 be willing- to receive if lie were buying. 



b'K iiAKi) ViNCK.XT, .Tk., wlioiu every- 

 body knows, will ccdebrate his scventy- 

 eiolith biitl'.day anniversary December 16. 



I'KicK.s are low on the materials that 

 go into greenhouses and those who have 

 been considering .additions of glass area 

 would be wise in placing their orders 

 now. 



It is well to remember that jiarcel post 

 matter does not move with tlu^ celerity 

 of ^rst-class mail. Sometimes it takes 

 a week for a jiaicel to reach The IJe- 

 view fioni >>'ew Voi'k or I'hiladelphia. 



.Toiix YouNC, the trade's greatest sec- 

 retary, will be ')'■'> years of age Saturday, 

 December 17. lie has been secretary of 

 the New York Florists' Club continuously 

 since 1890, and of the S. A. F. from 

 l'.)ll. 



Xow it is the buyers' market where a 

 year or two ago it was the sellers'. The 

 change will force a change of tactics ou 

 the jiart of those who at the time of high 

 demand were inconsidevate of customers' 

 interests. 



]{AILAVAY wage cuts should bo followed 

 by reductions in freight and exjiress rates. 

 Agricultural interests have already ob 

 tallied action on the former. l{ei)resent- 

 atives of the florists, seedsmen and iiurs- 

 erynuMi should bJ acti\e in liehalf of these 

 trades' interests. 



The resumption, now taking i)lace, of 

 imports of canaries from (Jermany will 

 be of interest to those tloi'ists who car- 

 ried this side line before the war. Not 

 ,a few found song birds a i)rofitable ad- 

 junct in the llower store, bnt hostilities 

 restricted sales of them, since the chief 

 sii])jily was from abroad. 



Js there a cfuicerted movement in the 

 furniture trade to ]ieivert our slogan? 

 Last week's Review told of aii' instance at 

 ' J'^Nansville, Ind. The Stokes Floral Co. 

 sends a clii)])ing from a Sjiringfield, Mo., 

 jiajier containing the headline of a local 

 store's advertisement, "Sav Ft with Fur- 

 niture-It Doesn't Wither!'' And the 

 -Monticello l'"loral Co. sends a clijiping 

 from a ]\Ionticello, Iiul., pa])er in whi(di 

 a furniture store advertises, "Say It with 

 Fuinitiire — Flowers Fade." Were not 

 such cajitioiis ridiculous, they would rouse 

 this tiade 's ire. 



RENTING A GREENHOUSE. 



Would the following proposition of 

 renting a greenhouse for a jieriod of one 

 year be f.air to both owner and renter: 

 Seven ])er cent on the capital invested in 

 the greenhouse, equipment and ground 

 for pl.anting, the ri'nter to buy the stock 

 at wholesale j^rices when taking jiosses- 

 sion. ^\ny information and advice from 

 those having experience along this line 

 will be a]ipreciated. C. li. 



WE NEED THE BEST SERVICE. 



rostinaster (iencral Hays is un- 

 (|uestionably correct in his ])ositioii that 

 the Postollicc dei)artmcnt should not be 

 operated at a loss to be met out of 

 general taxation. PJvery canon of good 

 business and good government requires 

 that the cost of transjiortation and de- 

 livery of mails lie pai(l for by the users 

 of the jiostal service. If in order to re- 

 move the now haliitual deficit it is 

 necessary to choose, as Mr. Hays implies 



if he does not specifically state, between 

 reduced service or more postage, then 

 again that official is on good ground 

 when he advocates the latter of the 

 alternatives. Florists are willing to pay, 

 for instance, for parcel post special de- 

 livery service rather than go without it. 



But criticism of the postoffice depart- 

 ment is directed against the quality of 

 the service rendered as well as the 

 (|uantity. For some time past, in fact 

 ever since the war — if war it was that 

 did it — registered its effect upon the 

 Postoffice department, as it did upon 

 almost everything else, the service has 

 been far from satisfactory. To a good 

 many it has seemed that of late it has 

 been, if anything, worse than formerly. 



It had been the hope of florists in 

 particular that improved business 

 methods within the department might 

 bring better service and at least a mini- 

 mum deficit without increased postage 

 rates or restriction of services. They 

 are, indeed, not yet convinced that such 

 an achievement is beyond the bounds of 

 reasonable feasibility. But if such it is, 

 then they would rather pay for the 

 special service they need than forego it. 

 It is in better service, not economy and 

 less service, that the trade is especially 

 interested. It desires such service with- 

 out greater costs if that is possible — but 

 it wants the service. 



WHY LESS MONEY IS SPENT. 



Some explanation .why not so much 

 money is available for the purchase of 

 flowers and other commodities may be 

 found in the fact that a substantial de- 

 cline in the volume of money in circula- 

 tion was announced last week by Secre- 

 tary of the Treasury Mellon. The total 

 circulation December 1 was $5,676,710,- 

 653, as com])arcd with $5,731,330,598 

 November 1 and $6,363,498,999 Decem- 

 ber 1 Last year. 



Circulation of money ])er capita, based 

 on an estimated population of 108,779,- 

 000 jiersons, dropped to $52.19 December 

 ], as compared with $52.75 November 1 

 and $59.41 December 1 of last year. 



YOUR BRANCH IN EVERY TO-WN. 



Did it ever occur to you that with 

 an advertisement in The Review you 

 have a salesman in practically every 

 town in the United States? This is the 

 way an advertiser puts it: 



That was ofrtainly quick work. HavinR an 

 ail ill The Kovicw is like havins n salesman in 

 every 1(j\vn. anil it sure sells the stock. — W. E. 

 Itohinson & Sons, St. Ix)uis, Mo., December 



;i, iyi;i. 



If you hear a man complain of the 

 cost of advertising, you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



BRIEF ANSWERS. 



Subscriber, Tex. — Queries must be 

 signed with your name to receive atten- 

 tion. 



J. B. T., 111. — Cyclamen is properly 

 jironounced with a short "y," as if the 

 first syllable were "sick." 



E. 11. P., Ind. — Boxwood,- or Buxus 

 senipervirens. Consult advertisements 

 of wholesalers in The Review. Many of 

 them offer it. 



V. S., Ind.— The small bulb is that of 

 Fritillaria imperiali.s, popularly known 

 as the crown imperial, a well known 

 hardy garden plant. The fetid odor of 

 the bulbs is distasteful to many people. 



