Dbcbmbbb 15, 1921 



The Florists' Review 



97 



The fl oris t* whose cards appear on the pages carrying this head, are prepared to fill orders 

 ^" — from other florists for local delivery on the usual basis. 



:i. 



Henry Perm's Christmas Message: 



This year more than ever, have an outlined 

 advertising program to be used in the local 

 newspapers to stimulate more sales. More 

 energy is being directed in this channel by 

 all other lines. 



Why shouldn't flowers receive the same 

 support as all other commodities ? 



The Most Modern and Artistic Home of Flowers in New England 



A VERITABLE crystal palace of flowers is the Penn salesroom, the daily scene of the great- 

 est activity in the Boston retail flower trade. The tiled floor is in soft buff colored stone and 

 walls of Ivory Caen stone. In the rear is the crowning scenic feature of all — "The Fountain 

 Court." In the center plays a wonderful Italian fountain, the work of a Boston sculptor. The 

 Court is surrounded by eight marble pillars and each top with an ornamental frieze, while above 

 is a steel and leaded glass ceiling which lights the Court day and night, for at night there are elec- 

 tric fixtures sculptured and modeled by a famous Italian artist in the purest of alabaster marble 

 above the ground glass to take the place of the sun. 



The PENN that wrote Service into Flower selling 



124 Tremont St. 



BOSTON, MASS. 



Boston's Flower-Phone— Beach 6900 

 Switchboard with six trunk lines connecting our numerous departments 



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