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1 he Florists^ Review 



December 15, 1921 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



Although wholesalers say that their 

 business is extra good tor the seaspu, re- 

 tailers, in general, are complaining, but 

 this is by no means unusual a week or 

 two before a holiday. Outdoor stock 

 was badly damaged by the wind storm, 

 but indoor roses and other flowers are 

 good and in ample supply. Poinsettias 

 in quantity show the time of year and 

 the great number of cyclamens and other 

 Christmas plants give a holiday appear- 

 ance to the stores. There are the usual 

 all-around hopes and fears regarding the 

 holiday business, but judging from the 

 way in which the department and other 

 stores are filled with buyers and the 

 great crowds already on the streets, 

 there is plenty of money being spent, 

 and there is no reason why the florists 

 should not get their share. The green 

 goods men are busy with roping, wreaths 

 and other decorative stock. 



Unusual Weather. 



The worst wind storm for many years 

 occurred in this vicinity December 3. 

 and it is lucky in the extreme that it did 

 not, as is so often the case, follow a 

 heavy rain. Had the ground been soaked 

 with water, the damage would have been 

 enormous. As it was, however, plants 

 were badly damaged and much loss was 

 caused by broken glass. Telephone and 

 jtower lines in many jilaces were put out 

 of commission, liushos were actually 

 lilown out of the ground; tough, upright, 

 leafless shoots of bamboo, whidi pre- 

 sent little surface to the wind, were 

 twisted off in chunks and many trees 

 were ujirooted. 



Various Notes. 



W. B. Clarke, of 8an Jose, made one 

 of his periodical visits to the city and 

 vicinity last week, having driven down 

 as usual and made other towns en 

 route. Mr. Clarke is handling many 

 lines, especiafly bulbs, imported and 

 local-grown. lie also has a good line of 

 novelties and standards in nursery stock 

 and rcj)orts liusiness good. He says the 

 demand for Spanish and Dutch irises is 

 phenomenal this st\'ison. 



Tlie Cnlit'oiiiia Floral Co. is handling 

 a line of prc^parod ;ind dyed foliflge that 

 is most attract Inc. The colors are rich 

 and th'' subjects well chosen. Desert 

 holly is oxcee(lingl\- jiiettx' and in vari- 

 ous colors. This jdai'it ;i|i|iarfntl.\' takes 

 the dve well. 



The store of R. Mnrata & Co. is al- 

 ways a busy ]ilace and tlie shipping 

 trade here is exceptionally heavy now. 



W. Arinacost & Co. were unloading 

 another carload of baskets last week. It 

 is the policy of tliis firm to have every 

 size and pattern in stock, so that when 

 orders come in, they can be shipped 

 without delay. It necessitates carrying 

 a large stock, but they do an extensive 

 business. 



George Hall, of Geo. J. Hall & Co., 

 says that the firm is opening a large 

 number of new accounts this year from 

 out-of-town points, many of them from 



people and towns never heard of before 

 in the florists' business. With the 

 shipping trade of this firm constantly on 

 the increase, it looks as though this 

 firm would have to seek larger quarters. 



Everything in the trade, seems to be 

 the goal of the E. C. Amling Co. New 

 stock of all kinds is arriving at the busy 

 store of this firm daily. The roses from 

 Amling Bros., at Santa Ana, handled by 

 this firm, are fine and are giving good 

 satisfaction to the trade. 



Wolfskin's & Morris Goldenson have 

 0])ene(l a new store at 705 West Sixth 

 street. This is in addition to their old 

 store, where they have conducted a busi- 

 ness for over twenty years. As noted 

 recenth', they will probably be forced 

 out of their old location shortly, but 

 some changes in the ownership have 

 been made and Albert Goldenson says 

 that there is still a possibility that they 

 may remain. 



Daniel Stathatos, of the Broadway 

 Florist, reports a good decoration at the 

 Ambassador hotel. That funeral work 



is brisk at all times, is apparent by a 

 look in at the store. Mr. Stathatos has 

 purchased a new Hudson six. ■» 



Hunter Graham, one of the decorators 

 at the Alexandria Florist, and one of the 

 best florists in the city, is putting a 

 Christmas touch to all of his baskets and 

 other effects no^v, and they are most at- 

 tractive. 



George Eischen reports a good time 

 among the ducks on his recent trip. 



Roy F. Wilcox & Co. are shipping some 

 extra large trees of various pittosporums 

 from the Montebello nurseries to Pasa- 

 dena. Shipnient is made by truck. The 

 roses and heather now- reaching the mar- 

 ket from this well-known firm are of 

 excellent quality, as usual. 



Considerable damage was done to Geb- 

 hart Prechtl's greenhouses at Monte- 

 bello by the recent wind storm, and also 

 to the greenhouses of Eobert H. Uesick 

 on the Whittier road, although the lat- 

 ter place was not so badly damaged as 

 the former. 



An interesting sight at the West 



POINSETTIAS 



of ALL SIZES for the HOLIDAYS 



All sorts of California Flowers and Greens 



all the time. At the lowest market prices. 



We decorate our own Egyptian Lotus sets 

 and other foliage. 



Our Colored Caspia Statice has the class that you 

 are looking for. TRY US. 



L. A. FLORAL COMPANY 



Thm HouM* of Quality and Smrviem 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Phone, Pico 518. 



GREETINGS 



To ALL OUR CUSTOMERS AND FRIENDS who, 

 by their liberal patronagfe, have enabled us to 

 make 1921 the banner year in the history of our 

 business, we extend our sincerest greetings and 

 warmest thanks. 



May the coming CHRISTMAS and NEW YEAR be 



the happiest and most successful of your lives. 



CORDIALLY YOURS, 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



01(l««t aod Moat Ezp*ri«ne«d Shippers in CaUforai* 



WE NEVER MISS 



