II 



The Florists^ Review 



Dbcbmbbb 22, 1921 



Why Every House You Build 

 Makes Every House You Have 



Cost Less 



Some things that seem so, are not 

 the so they seem. 

 For example: You buy a big seven 

 passenger car that gives you 14 

 miles to the gallon when you are 

 in it alone. 



By all that is seemingly reason- 

 able, every time one more person 

 gets in, it ought to take 2 miles off 

 the gallon. 



In truth you can fill every seat and 

 still use but surprisingly little 

 more gas. 

 Why is it? 



Because, regardless of how many 

 you carry, you always have the 

 same weight of the car to carry. 

 The largest amount of your gas is 

 used in carrying along the car 

 itself. 



What that costs, is a fixed cost that 

 you can't get away from. 



In business terms it's the overhead. 

 When you ride alone,then you have 

 to carry all the running cost of the 

 car, so the car can carry you. 

 Every person you add, divides that 



cost proportionately, each time 

 reducing your cost per individual. 



Exactly the same thing happens 

 up to a certain point with green- 

 houses. 



If you have only one house, it has 

 to carry the entire cost of your 

 workroom, chimney, boiler and all 

 such extra costs. 



But every house you build after- 

 wards, shares proportionately in 

 that cost, so reducing the cost of 

 each. 



All of which is one of the big rea- 

 sons why the more you build, the 

 less your houses cost you, and the 

 more you can make out of them. 



To still further reduce your costs 

 and add more to your profits, we 

 have made a very substantial 

 reduction in the prices of our 

 houses. 



In fact we have a mighty attrac- 

 tive money saving proposition to 

 offer you. 

 Write for particulars at once. 



|orl & Bmiihamlo. 



Builders of Greenhouses and Conservatories 



IRVINGTON NEW YORK PHILADELPHIA CHICAGO 



New York 30 East 42nd St. Land Title BIdg. Continental Bank Bldg 



BOSTON- II CLEVELAND TORONTO 



Little Bldg. 407 Ulmer Bldg. Royal Bank Bldg. 



Eastern Factory Western Factory Canadian Factory 



Irvington. N. Y. Des Plaines. III. S«. Catharines. Ont. 



