18 



The Florists^ Review 



Dkck.mukk 22, l'.ti:i 



New Des Moines ^tore. 



Nothing Obstructs the Passer's View of the Elaborate Window Displays. 



For usiKilIx rnit is liiuli licc'iusc the o|> \v;is luit .not icc-ilili' cikui;:!! to ili'.iw vdiii- 



jKirt lliiilv (if ^rttin;^ t I'.-iii-iciit-- ' :itlrii ;it t nil idii .' 'I'lic \\uv\-\ iii .-in i n((iiis|ii,- 



tidii is ^rr;itcr. A ^tdi'c mi tlir iri;iiii imiis pl.iiT iii.iy ^nvc mi Ihc iciit; Imt lir 



sti-rrt srIU iinM-c lliiw.r^ tl^iii niir mi :t iiiii->t .hI \ i-rt i^r ^•trmi;:lv to iiiiik.' |h'<i|.|c 



side stlrct Krcnilsr (il llli' IIUTC lllrt tli:it rdlllc ilMik I lir llilll. 



its l(ir:itimi lii'iii^s it- w ,n'.'- In tlir :it 

 .tclitimi of a urrati r iiimiiIht nl |mt-.(iii~. 

 Tlici-ct(ir<\ a- a iiilr, tlir t mi.l.ihy (if New stnics (i|imicil fccmit ly liy tlm-ists 



lldfists is 1(1 scirct liicatimi- tlial ace lia\c i ml icat cd t liat t In- ii ii in I mj- (if t licin 



p,-,, mill. 'lit. fm- the aiU crt isin^; \aliic is i iic rca-i ii u wild i-ccnuii i/r flic cmiiiilc 



tli('\- |Mi---rv-. ami IdiiK with di-la\(ir mi inmitary I'^la I inn - nf rent ami ai|\i-rtis 



iiic(in-|picii(iii-- stmi siiis. iiil; itniis in tlir retail llm-ivt 's liml;4ct. 



Sim-c it follows liial -i/r aiiK-|irmni 'I'lir illustration- mi tlii- am! the proccil 



)icli<-c iHirsniiid till- -i'_;iilioaril idra iiiu; pa^^o ~^lio\\ oi I' t lii'-i- -I (ires. Tliis 



as well as loialimi. tlio s|ia|ir of tlir wa- o|irllri| I )ri-rni I nr I li\ tlir Kirk 



>tmr ha-- 111 rll affrilni li\ tlir i I r - i I r (if Wooil I'lolal <'(i,. al I'lirlllll ami liOCU-t 



tlir llo|-i-t to lot his (iwn warr-. ad a- -tin Is. |)i- Moin.-. la., ami callril forth 



^ialrs arcnt-. I'rr|i. iiari-ow storr- a I'r cmiimrut fiom many |iioiiiinriit liii-inrss 



iKit so iiianx a- tlir\ ilsrij tn lir. Tlirv ill II ill that ilistiiil. Thr -tore I'ront- 



;irr not thmi^^lit d-i i;i M r. iinlr-- thr\ twnily twn frrt mi Ldcii-t ami sixty six 



;irr on a ronirr. w lirir, n.ally. cirptli i- ■fnt on liirhth. It is a-.sa ''lioiisr ot' 



juit (Irjith. Iiiit aiMnl wi.ltli. so far as ulas.-,'' fur in r\ n y Idot of frmitao,. (m 



\\ inildvv spair i- (■oncrriiril, Wiilr stores. Imtli -iile- there i- ;.;lass. which affonl- 



with ie-sei- (|e|itli allotteil the s.ales (ir tin p.a-seis li\ ,in,| Ihrrr air many of 



show room, a I r liri-om i nu jiiorr ninnrroii-. them an oppmtiinity to sei; flowers. 



The ven.t is hirher. Imt thr ili-play spare rii joy tlinii, ami frri ;i ilrsiir for tlieni. 

 lor llow ers is miu-li L;ie,ater. 'I'lie passin;; The aliiimlaiice of tloweis kejit in 



iieilest lia n or a ill mnoliili-f raiinot tail to* stork is also wdrtliy ot roniiiieni, ami as 



see th.-it a llm-i-t is there. How man\- one passes t lierr is niaile a st rmi^ i m ]irrs- 



times lia\c \(m pas-ei] .an i nnin-piciioii- -ion.liest dese rihe.! .a-tliat of an exteii 



store, or restaurant eiit ram-e. a ml had to si\c llowei- uai'den. '{'he store itself is 



retrace xmir steps, lier;iii-e \ oil were not tialioiate and in no w a v distracts 



tliinkini; (if something,' else and t he fro)lt frmii the natinal inherent lieauty of 



tiowers. 'Tlie fixtures are (iiiished ii 

 i\di\'. 'J'lie idom is decoratcil witi 

 -tippled walls with Tiffany cd^iiiK. Th. 

 \\hife and liliu' tiie flooring- is strikine 

 The somewhat unusual icebox, lifti'er 

 I'eet lon^ and five i'eet llilll, tho con 

 tents of whiidi arc in full vioW of tin 

 pj'dest rians. ^i\cs e\-ery opportunity foi 

 displaw AlioNc all tliiiiK^, Hn' store i- 

 praifical. The lialcony, which covers 

 one half the area of the salesroom, holds 

 the office and storerooms for ]ia(dvinr 

 materials. As well as lieinj;- higlily use 

 fill, the balcony softens the outlin'OS ot 

 the store because it avoids the ert'ect ot 

 ;i hi<;h ceilinj;-. The store is made fur 

 t her attractive by novel fixtures and an 

 extensive line of baskets, includinr; souie 

 li.indsome new ])atterns manufactured 

 by the A. \j. Kniulall Co., Chicuoo. JMuch 

 is said at this tinu' n'x'ut creating; 

 flower buyers. It would be ditVicult to 

 find an>- meijium more powt'rful than a 

 store of this kind to instill in the 

 eeneral ]public the desire for flowers. 



The layout of this store is not a more 

 • iccident, as will be seen by reviewinjr 

 the history of the Kirkwood Floral Co. 

 In Si'i)ten"iber, l!»l(i, Kay Holt, with a 

 partner, opened the Kirkwood Floral 

 Co., in the lobby of the Kirkwood hot id. 

 The space there was slightly larjjer than 

 the main icebox of the ])resent store. 

 Soon afterwards the business was larfje 

 enoiijih to warrant a store o|)])osite the 

 Kirkwood hotel, on a corner. Durinu 

 its existence at this ]ilace Mr. Holt 

 bought out his ]iartner and lias since 

 been yreatly assisted b.v his wife. This 

 corner store was always kept attractiv* 

 and created many flower-buyers. Jn this 

 way Mr. Holt realized th(> advisabilitv 

 of' a corner location and he ke]it his 

 eyes open until the store shown here. 

 \\hi(h is the corner of the Des Moines 

 t'liib building,'', came to his notice and 

 was available. December 1 the Tiew 

 location w;is occupied and coTij^ratula 

 fions were received fi'om ;P liost of 

 friends. The Kirkwood Floral Co. owns 

 its own ereelihouses, where it throws 

 ]irincipall.\' ]iof ]ilants and inisc(dlaneous 

 cut tiowers. 



Marion, Ind. Ivlward Si(dire(:lit has 

 placeil an oi'der with I'.uchbindi.'r Hios., 

 (•'liicat^o, for a lar;;e ref riocriftor, to be 

 linished in lieht "ray. 



Hugo, Okla. Mrs. .lohu K. Ab ffert is 

 st.'irtine in the florists" business here. 

 I''(ir some years she was in biisiiu'ss as 

 the l\oi;crs ( 1 i-een llollses, at Kooers, .Xrk. 

 She li;is had an excidlent fab season here, 

 her (dirysant heniurns ha\ine.,a sjileinlid 

 s.ale at jrood prices. 



If One Computed the Value of Signboard Space in this Location, These Windows Would Show Their Worth. 



