26 



The Rorists' Review 



Dbcbmbbk 22, 1921 





S. A. F. NEWS 



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SKOltKTAKY'S OFFICK: 43 WKST KKiHTKKNTH STliKKT, NEW YORK 



Publicity campaign. 



Encouraging Returns. 



■. The puVjlicity committee feels much 

 encouraged through the returns coming 

 in to tlie secretary's office from the aj)- 

 peal recently sent out to the trade for 

 further supjjort in the work of promot- 

 ing publicity for flowers. It is quite 

 evident that a number of these new 

 subscribeiK would have been subscribers 

 long ago, could they have made up their 

 minds as to the amount which they 

 might consider an equitable one based 

 on the aggregate business accomplished. 

 In the letters sent out was a scale of 

 subscriptions, based on gross incomes 

 from $.-),000 to $500,000, all as nearly 

 as possible equivalent to one-tenth of 

 one per cent, a percentage so small as 

 hardly to be felt. Any florist wlio has 

 not received a copy of this scale should 

 write to the secretary for one. 



A few requests liaye been received 

 for information as to wliether subscrip- 

 tions i)ledged can be paid in instalments. 

 The committee has time and again an- 

 nounced that subscriptions paid in this 

 way are entirely satisfactory and arc 

 heartily welcomed. A great many 

 florists have their establishments far 

 removed from centers where alliances 

 of florists' interests are working for 

 our project and the personal support of 

 such florists is most cordially invited. 

 The ])ublicity which the committee is 

 arranging for must not be confused with 

 local publicity — it is national entirely. 

 That is why magazines are used solely. 

 Magazines in their circulation know no 

 bounds and have tlie same ratios in the 

 smallest communities as they have in 

 the largest. No home in which there is 

 any refinement at all is without its 

 uiagazine and, ]ierha]is, the home has 

 several. The committee's list of maga- 

 zines embraces the most popular selec- 

 tions and is limited only l)y the amount 

 of money available for contracts. That 

 is why our slogan, "Say It with Flow 

 ers, " is so universal. It is in evi- 

 <lence everywhere and florists would be 

 ])rejudicing their own interests did tliev 

 fail to keep up their inimitable slogan. 

 That other industries look upon the 

 ])hrase with jealous eyes and seek to 

 pervert it sliould be sufficient proof of 

 its trade value. Their attempts to ap- 

 propriate the sense of it only increases 

 its great value to our own industry. 

 Flowers express language — candy, 

 jewelry and manufactured goods, never! 

 That is our j)rotcction in the use of the 

 best slogan ever conceived. 



By Subscription Book Canvass. 



The following is a list of 4-year sub- 

 scriptions to the national publicity cam- 

 l>aign obtained by members who arc 

 making the subscription book canvass: 



To be pii ill 

 juimi.ill.v fnr 

 fmir yiMTs 

 I?v lyfivrt C. Viimrh, Fredoiii.i. K.in.: 



}I. h. Fisher, M.Trysville, Kiin $ ."i.OO 



Ix)yd r. IJiimli, Fredoni.T. Kan 5.00 



-Arkansas City Flor.il Co.. Arkiiiixns City, 



Knn. 



00 



r. E. Hiilibard. Topokn, K.nn l.'i.OO 



Ualpli Ward, Lawrence. Kan 10.00 



Croves Fl(iral Co.. Atcliisnn. K:in H.OO 



Wirt FloniLCo.. Parsons, Kan 10.00 



Mis. Anna AVatkins. Ottawa. Kan 2.00 



To be paid 

 annually for 

 four years 

 nine Rai)lds ttrecnliouses, Hlue Rapids. 



Kan. / $ 6.00 



Fretz Greenlionse. Triltt. Kan 5.00 



Susan Margrave, Iliawatlia, Kan 5. 00 



$92.00 

 IJv Frank Mi)smiller, Riclimoiul, Va.: 



Slann & Rrown. Klcliinond. Va $2.").00 



Frank Mosmiller, Richmond, Va 25.00 



$50.00 

 Ry (iertrude ScIiultUeis, Scranlon. I'a.: 



Scliultlieis, FMorist, Dnnniore. l*a $ 5.(K) 



Rv Mark T. Mills, I'liiladelpliia. I'a.: 



C. & O. I.. l'enno<'k, Uiusdowne, Pa $50.00 



Ry Henry I'enn, Roston, Mass.: 



t'liarles T. Stevens, I'lyraouth. Mass $5.00 



Letter No. 1 Got These. 



Tlie following 4-year subscriptions to 



the nntional ])ul)licity campaign were 



received in response to letter No. 1: 



. To be paid 



annually for 



four years 



S. (". Teuiplin & Son. Carrellsvllle. ()...$ 10.00 



Swansiin's, Florists. Providence. R. 1... 10.00 



Simanton & Pence, Falls City. .\eb .}.00 



Kaber Co., Laporte, Ind 5.00 



Mrs. R. O. Henderson. Paiia. Ill 5.00 



(iilbert H. Wil<l. .Sarcoxie. Mo 1.00 



Riverside Flower Shop. Charles City, la. lO.OO 



Marshall Floral Co., Marshall. .Mo 5.00 



F. R. Reiling, PouKhkeepsie, N. V 2^00 



AVnsliington Greenhouses, WashiuKton. 



Ind 5.00 



Rrnest II. FrenkinB. Trenton, N. .1 10.00 



Iowa Falls (Jreenhouse, Iowa Falls, la... 10.00 



C. M. Hamilton, Kewanee. Ill 25.00 



DeWitt House, Florence. S. C 5.00 



Perley P. Lyon, I>eoniinsler, Mass 10.00 



■T. Fuller, Ijeominster. Mass 10.00 



Martin V. Ribsam, Trenton, N, .1 25.00 



Carl HaRenburger. Mentor. 25.00 



J. E. Jackson, Gainesville. Ca 10.00 



Adsate & Son, Warren. O lO.OO 



.Tohn Heeremans, Princeton, N. .1 5.00 



Coonan & Son, Haverstraw, N. Y 10.00 



R. M. Henley, Hartford City. Ind 5.00 



West View Floral Co.. Elkhart. Ind 10. 00 



Andrew Rather. 'Clinton. la 10.00 



J. E. Howie, Rhsunlield. la 5.00 



Rellamv Rros., Svracnsc. N. V 10.00 



Siminen tlie Florist. Li Salle. Ill 10.00 



Haentze Floral Co., Fond dn I^ic, Wis., 10.00 



Monticello Floral Co.. Monticello. Inil... 10.00 



Y'alahn Conservatories Co., Valaha. Fla. 10. 00 



Henry S. Pennock, .lupiter, Fla 10.00 



Fred C. Kolb, Rridceporl, Conn 5.00 



Wilson's F'lower Shop, Painesville. (> . . 5.00 



II. .Mulinos & Sons. New Y'ork. \. Y 10.00 



.loseph H. Hcacock Co., Wymote. Pa... 175.00 



A. Washburn & Sons. RlooniiuKton. III... 1(H(.(H> 



(i. Roethe. Philadelphia. Pa 10.00 



Kreyt.ag the Florist. Monlclair. N. .1... 10.00 



Denison Greenhouses. Denison. Tex 10.00 



A. A. Y'oung. .Tewett City, Conn 10.00 



Davidson Floral Co., Hiddrege, Neb 10.00 



Peter Weiland. New Castle. Ind .50.00 



Redden. Florist. Chic.iKn. Ill 10.00 



Stupiiv Floral Co.. St. .luseph. Mo 100 00 



J. n. Keller Sons, Rochester, N. Y 50.00 



A. F. T. I-anritzen. Kan (Maire. Wis.... 10.00 



.lue Tuckis, Rock Island. Ill 10.00 



Otto H. Cron. Monroe, Mich 10.00 



E. C. Wagoner. Reaver Kails. I'a 10.00 



.lohnson's Greenhouses, Memphis. Tenn. . 25 00 



Willi.ims Floral Co.. Heilfi.rd, Ind 5.00 



li. Hansen, Catskill, N. Y 10.00 



Rentschler F'loral Co., Madison. Wis... 1^5.00 



Karl Rrccm. Lynbrook. N. V 10.00 



Hoskins, Inc., Rismarck. N. I) 15.00 



liutz Rros., .New Castle. Pa .SO. 00 



Urownhurst (Jreenhouscs. .\sheville. N. C. 10.00 



Sylvan Florist. Chippewa Falls. Wis.... ,^.00 



Hembrelker & Cole, Springtield. Ill 10.00 



.1. .\ld(His & Son. Iowa City. la 25.00 



Hall & Robinson. Montreal. QuelK'c 25.00 



I/indon Nurseries. Inc. Raltiinore, Md.. 10.00 



.Tiisi'ph Rancroft & Son. Cedar Falls. la.. 30.00 



Chatham Floral Co., Chatham, .N. T 10.00 



Stiles Floral Co., Okl.ilionia City, Okla... 120.00 



Wollager Rros.. .Tolinstown. N. Y 15.00 



William Gloeckner. .\lb.in\. N. Y 25.00 



Valentin Rurgevin. Inc.. Kingston. N. Y. .50.00 



Holznagle's. Detroit. Midi 25.00 



\. Anderson, Columbus. Neb 10.00 



Saltford Flower Shop. Poiighkeepsle, 



•N. Y 50.00 



P. A. Chopin. New Orleans. Li 25.00 



Tapscott Florist. Oweiisboro. Ky 10.00 



Woodcock Floral Co.. Spencer. la 10.00 



•.\ndrew Christensen. Stcmihain, Mass.. ."i.OO 



*.T. F. Vavrous Sons I,ebanon, Pa.... 10.00 



*Gibbs Rros.. Lynn. Mass 10 00 



'-H. E. Wilson. Ruchester. N. Y 10.00 



Subscriptions to the national publicit 

 campaign actually paid in since last pul 

 lication are as follows: 



.Toseph Heneock Co., Wyncole, Pa $ 282.,''- 



,1. L. Schiller, Toledo, 25. d . 



Allied Florists Assn. of 111., Chicago.. 750.(! 



$ 1,057.,'-. 

 .\moiiiit previously reported $32,370.0 



$33,428.Lv. 

 Following amount publislied for 1921; 



should be for 1922 184.0 



Total $33,244.2.'. 



Starting the New Year. 



The following subscriptions havi' 

 actually been received for 1922 for tin 

 national jiublicitv fund: 



Riverside Flower Shop, Charles City, Ia...$ 10. Oi. 



Marshall Floral Co., Marshall, Mo 5.00 



P. R. Reiling, Poughkeeiisie, N. Y 2.0(1 



Washington Greenhouses, Washington, Ind. 5.00 



Ernest H. Frenking. Trenton, N. J 10.00 



Iowa Falls Greenhouse, Iowa Falls, la... lO.On 



C. M. Hamilton. Kewanee, 111 25.00 



DeWitt House, Florence, S. C 5.00 



Perley P. Lyon, Ijeominster, Mass 10.00 



J. Fuller, Ijeominster, Mass 10.00 



Martin C. Ribsam, Trenton, N. J 25.00 



Carl Ilagenburger. Mentor, 25.00 



J. E. Jackson, Gainesville, Ga 10.00 



Adgate & Son, Warren, 10.00 



.Tohn Heeremans. Princeton, N. J 5.00 



Coonan & Son, Haverstraw, N. Y 10.00 



H. E. Wilson, Rochester, N. Y lO.Wl 



G. A. Ranisburg. Somersworth, N. H 10.00 



R. M. Henley, Hartford City, Ind 5.00 



West View Floral Co., Elkhart. Ind 10.00 



Gibbs Rros., Lynn, Mass 10.00 



J. F. Vavrous Sons, Ijcbanon, Pa 10,00 



Andrew Rather Co., Clinton, la 10.00 



C, & G. L. I'ennock, Lnnsdowne. Pa 50.00 



Andrew Christensen, Stonehani, JIass 5.00 



J. E. Howie, Rloomflekl, la 5.00 



Rellamy Rros., Syracuse, N. Y 10.00 



Sininien the Florist, Ua Salle, III 10.00 



Haentze Floral Co., Fond du Lac. Wis... 10.00 



Monticello Floral Co., Monticello. Ind... 10.00 



Y'alaha Conservatories Co., Y'nlaha, Fla... 10.00 



Henry S. Pennock. Jupiter, Fla 10.00 



Fred C. Kolb, Rridgeport, Conn 5.00 



Wilson's Flower Shop, Painesville, 5.00 



H. Mulinos & Sons, New Y'ork, N. Y 10.00 



Chartes T. Stevens. Plymouth. Mass 5.00 



S. C. Templin & Son. Garreftsville, O 10.00 



Swanson's, Florists, Providence, R. 1 10^00 



Kaber Co., Ijii>orte, Ind 5.00 



Simanton & Pence. Falls City, Neb 5.00 



Mrs. R. 0. Henderson. Pann, 111 5.00 



Mrs. Anna Watkins. Ottawa. Kan 2.00 



Rlue Rapids Greenhouses, Rlue Rapids. 



Kan .5.00 



Fretz Greenhouse, Pratt, Kan 5.00 



Susan Margrave, Hiawatha, Kan 5.00 



Gilbert H. Wild, Sarcoxie. Mo 1.00 



$440.00 



John Young, Sec 'y. 



LABELING POTTED PLANTS. 



Will you please state which method 

 is most generally in use for labeling 

 potted or set plants? Is the plant 

 placed at the left or right of the label? 



J. B.— O. 



There are differences of opinion 

 in regard to this matter; the ma- 

 jority seem to prefer the plant to the 

 right of the label. C. W. 



PINCHING CALENDULA BUDS. 



Can you tell me whether or not the 

 first buds on calendula plants should be 

 pinched out to make the stems better 

 later on? T. J. S.— N. Y. 



$1,518,00 



One .vear subsi riiitiiui. 



Pinching out the center bud on your 

 calendulas will cause the side shoots to 

 come along more rapidly; these stems 

 will then be longer than those of the 

 center buds. A. F. J. B. 



