48 



The Florists^ Review 



Dbcimbbb 22, 1921 



I 



PHIItADELPHIA. 



Tlie Market. 



TIic week before is over, leaving the 

 market in better shape than it found it. 

 There -were two important features, the 

 cold, dark weather and the decline of 

 the chrysanthemums. The supply was 

 so reduced that the opening of the big 

 week will not find much accumulation. 

 As shipping commenced December 20, it 

 is believed that business will keep the 

 stock moving. 



Carnations continue to lead in 

 activity. They have advanced in price 

 and are much sought, especially the 

 bright colors. Short roses advance in 

 price with carnations and share with 

 them in activity. There are chrysanthe- 

 mums and there probably will be chrys- 

 anthemums for a month to come, but, 

 with the exception of varieties like the 

 yellow pompon, Christmas Gold, they 

 have ceased to be of importance. Stevia 

 and Paper Whites are important. Snap- 

 dragons and sweet peas are interesting. 

 Poinsettias seem to be avoided as cut 

 flowers. Beauties and fancy roses, nota- 

 bly Premier, are increasing. Violets 

 and valley are dull; so are all lilies. 

 Fancy cypripediums are shortening, but 

 there is plenty of insigne and a fine lot 

 of gardenias and cattleyas. Greens of 

 every description are abundant. 



A Money-Maker. 



About this time last season the Balti- 

 more street merchants offered a little 

 bunch made of red dahlias, artificial, 

 and a spray of laurel, natural, for a 

 quarter. They sold immense quantities 

 of these little bunches, on which they 

 doubled their money. This year they 

 tried the same thing and failed entirely. 

 However, in this city it was different. 

 These bright little bunches of artificial 

 dahlias and natural laurel were new 

 here and they sold madly. The street 

 men bought all the dahlias that the big 

 supply houses in this city could make 

 and color red. They bought all the 

 dahlias that their Baltimore brethren 

 had left over. They bought all that 

 could be made in New York; still they 

 had not nearly enough. They bought 

 so much laurel to make up with the 

 dahlias that whenever a street man 

 went into a wholesale house he was at 

 once asked whether ho wanted laurel 

 and he always said yea. 



The florists' supply merchants are 

 unanimous in their belief that the de- 

 mand for artificial red dahlias is simply 

 a fad now past and unlikely to return. 



The Cliristinas Situation. 



Every retailer knows the broad lines 

 of the difficulty. Eed is the Christmas 

 color. People want red at Christmas 

 and will pay to get it, but it is not 

 needed much at ordinary times and so 

 not much red is grown for cutting — a 

 few roses, but hardly any carnations. 

 The rest must be made with blooming 

 plants that bear red flowers, red bracts 

 and red berries and the greatest resource 

 of all is the red novelty baskets, rib- 

 bons, paper novelties and what not. 



Eed cut flowers have not increased in 

 proportion to the increase in the size of 

 market. Here is the situation as re- 

 gards the market, as it appears one 

 week before Christmas: 



Alfred Burton has been successful in 

 flowering the most difficult rose to grow, 

 American Beauty. He will have — bar- 

 ring accidents — about 3,000 long-stem- 



The Best of All Opportunities Is 



ROSES 



Depend on us for your supply of Roses and you will 

 get the Best in price and quality. We offer you a large 

 supply in any of the following varieties: 



beauties 



russell premier 



columbia ophelia butterfly 



pink killarney 



double white killarney 



hadley milady crusader 



Mcdonald Richmond 



cecile brunner 



aaron ward maybelle 



Where there is an ample supply you usually get the biggest 

 value for themoney. 



VALLEY, GARDENIAS 

 ORCHIDS and WHITE LILAC 



You can always depend on us for an ample supply, and we 

 are prepared to fill your orders for immediate shipment. 



WE CAN FILL YOUR ORDER FOR NEW YEAR'S. 



THE LEO NIESSEN CO. 



Wholesale F2orist» 



BnBchn: 1201-8-5 Rae« St. 



Kffi^N PHILADELPHIA 



BERGER BROTHERS 



High - grade Carnations 



Fancy Single Violets 



Daffodils, Romans 



A good supply of MRS. E. D. GODFJEY, ""^"pSK^on 



EASTER LILIES ALL THE YEAR AROUND. 



1609 Sansom Street PHILADELPHIA 



EDWARD REID 



ROSES 



Choice Premier, Columbia, Butterfly 



NARCISSI 



CHOICE CARNATIONS, VALLEY 



When They're Reid's They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



