54 



The Florists^ Reviriv 



Dkcbmbgu 22, 1921 



Opinion of the attorney-general of 

 California declaring inoperative the re- 

 cently passed law requiring a $10 license 

 and $1,000 bond for persons who wished 

 to ship horticultural products into the 

 state, will be found in the Nursery Trade 

 Department of this issue. 



Oregon City, Ore.— More than $12,000 

 damage was done December 8 by a fire 

 at the greenhouses of J. T. Serres, of 

 Clackamas Heights. A gasoline explo- 

 sion in the garage about 10 o'clock 

 started the conflagration, which de- 

 stroyed the garage, 150 cords of wood, 

 an automobile, a truck, and burned down 

 four greenhouses. The loss was partly 

 covered by insurance. 



LOS ANGELES, CAL. 



By Late Wire. 



Owing to washouts on the railroads, 

 the express company is taking shipments 

 subject to delay. But the improvement 

 in the weather has made wholesalers 

 hopeful of getting everything through 

 to their customers. 



The Market. 



The usual slackness before a holiday 

 has been apparent this week. The wise 

 retailer has spent the spare time in 

 preparing for the Christmas rush which 

 is coming, and the unwise is bemoaning 

 conditions generally and prophesying 

 disaster for the trade as a whole. Again 

 the folly of growing poor and trashy 

 stock has been shown. The weather has 

 been so fine that gardens are still full 

 of flowers; consequently poor stock is 

 not in demand, but there never was a 

 time when good stock sold so freely. 

 Take the item of roses as an example; 

 every morning the wholesale houses and 

 market are cleaned up of good stock, 

 while the i)Oorer grades are hang- 

 ing around all day waiting for a 

 retailer with cheap funeral work to 

 come around. Heather, when of good 

 color and well flowered, is taken at 

 once, while the poor stock has a for- 

 lorn appearance which does not im- 

 prove day by day the longer it is kept. 

 There never was a season when so much 

 of this stock has been sold for the 

 Christmas trade as the amount being 

 sold this year. Poinsettias are plenti- 

 ful and of good quality. Sweet peas are 

 shortening up and growers jire getting 

 better prices than they did some time 

 ago. Carnations are much more plenti- 

 ful than they usually are at this time. 

 Callas are selling freely, but the number 

 in sight is not large. Valley and 

 orchids are about equal to the demand. 

 In j)ot ])lants the cyclamen easily leads, 

 although there are some good azaleas, 

 begonias and other basket stock, as well 

 as good poinsettias in all sizes. Greens 

 of all kinds are plentiful, hut the de- 

 mand seems insatiable and carload after 

 carload is being used in decorative work. 



Various Notes. 



George F. Otto and his son, of San 

 Diego, brought a party of friends up to 



the city last week in his automo~ Me, 

 Mr. Otto wtJ-s buying stock for his 

 Christmas business. 



Daniel Sta- -thatos, of the Broad _way 

 Florist, has n ^o use for calamity howT-lers. 

 When asked Know business was likel; y to 

 be at Christm sis, he said that he did - not 

 know, but he was going ahead and Wl)uy- 

 ing alarger8*:;ockthan usual, so ast- obe 

 ready when tl»-e business came. 



Roy F. Wil«30x, of Montebello, haa^ be- 

 gun the cons "truction of his new mrrcsi- 

 dence, nearthfc- e nursery. 



J. S. ArrKr:i strong, of ArmstroM3ig's 

 Nurseries, ha^s opened a retail iloower 

 store in conn «ction with the sales>-©'ard 

 on North Eucslid avenue, Ontario, OCal., 

 the opening t, aking place December "• 10. 

 Great iniprov^^nients have been mad -e in 

 the course of the alterations and i it is 

 now one of t~ lie most attractive pis aces 

 in California. 



The Pasadena Horticultural Soe ciety 

 recently visl_ted the range of W. 



Arm.acost & Co., at Sawtelle. The nie; ,- 

 bers having automobiles gave the on s 

 who had none a lift, and all were d; - 

 lighted with the visit. 



Fred Howard and Boy F. Wile < 

 have returned from a trip to San Fra ■ 

 CISCO, where they attended the meetii ( 

 of the executive committee of the Ca'i- 

 fornia Association of Nurserymen. U: - 

 fortunately, Mr. Howard contracted i 

 severe cold and is still suffering fro i 

 its effects. 



Cli arming baskets are being sold ; ? 

 wholesale at the American Florist ' 

 Exclaange by Wright's Flower Sho|i. 

 They are made up in the well know i 

 style characteristic of this firm's wor:% 

 and are selling freely to the smaller 

 retailers who have not the convenience^ 

 to make them up for themselves. Finely 

 colored dracsenas, cyclamens and Bi 

 gonia. Melior are skillfully used with 

 ferns, the latter being evidently an ex 

 eelleiit keeper. 



CALITORNIA 



Rogers and Greens 



OF AL .L KINDS AT 



L€3¥EST MARKET PRICES 



PACMKED RIC^HT 



L. A. FLOR AL COMPANY 



TIm Hotm t^of QatJity tmni S»rvicm 

 236 Z^mkSl FOURTH ST.^ LOS ANGELJES, CAUF. 



haont, Pico SIS. 



GK EET INGS 



TO ALL OUR CUST70MERS AND FRIENDS who, 

 i by their liberal p. •atronagre, have enabled us to 

 mak^ 1921 the bann«er year ixi the history of our 

 busir-tiess, we extend our sincerest srreetinsrs and 

 warnciest thanks. 



May the" coming CHRlISTMAS and NEW YEAR be 

 the liappiest and movst successful of your lives. 



CORDIA^LLY YOURS, 



S. IVIURMTA. & CO. 



380-38S S. Los Angeleu St., LOS ANGELES, CAL. 



^Oldnt and Most Expwcrirae*^ Slmippara in California 



WE»EVER MISS 



