108 



The Florists^ Review 



Dkcembbr 22, 1921 



Dashiel; executive committee, for New 

 Jersey, Allen T. Stevens and Samuel Wat- 

 son; for Delaware, Walter O. Hofifecker 

 and Harry L. Cannon; for Maryland, H. 

 P. Strasbaugh, John M. Swing, Otto S. 

 Langrell, H. B. Messenger and John B. 

 Koberts. 



HOLLAND'S BULB INDUSTRY. 



In the October issue of Holland's 

 Import and Export Trader, appears an 

 article, written in English, by Ernest 

 H. Krelage, of Haarlem, on "Dutch 

 Bulb Culture." In beautiful phrases 

 the writer describes the glorious multi- 

 colored pictures of the fields of flowers 

 in the spring months, filling the air with 

 fragrance. Interesting, indeed, is his 

 story of the history of the bulb industry. 

 The tulip mania, wliich raged in Holland 

 from 1G34 to 1637, is briefly referred to. 

 Fabulous sums were paid for bulbs, and 

 it is on record that a new carriage, two 

 gray horses and complete harness 

 clianged hands for one bulb of Semper 

 Augustus, and that twelve acres of land 

 were cheerfully parted with for another. 

 The article is freely illustrated with 

 interesting diagrams and photographs. 



By a series of diagrams E. H. Krelage 

 shows the exports of bulbs before and 

 during the war and after. The normal 

 export in pre-war days was 25,000 tons, 

 of which Great Britain received forty 

 per cent, and the United States and 

 Germany with Austria twenty per cent 

 each. In 1915, the record export year 

 during the war, over 26,000 tons were 

 shipped. The United States and Great 

 Britain each took 8,000 tons, or thirty 

 per cent, Germany with Austria twenty 

 per cent, Scandinavia fifteen per cent 

 and France and other Eoman countries 

 two per cent. In 1918, the worst year 

 for the bulb trade, tlie total cxj)ort was 

 11,000 tons. Great Britain prohibited 

 importation, and in consequence of the 

 difficult shij)])iug conditions the United 

 States exports were small. Scandinavia 

 took fortv per cent of the total exports. 

 In 1919 the export advanced to 14.000 

 tons, and in 19L'0 to 16,000 tons. The 

 import restrictions ordered by the Ger- 

 man government reduced trade with 

 Germany to a minimum. The United 

 States took thirty-six per cent. Great 

 Britain twenty-seven per cent and 

 Scandinavia twenty-five per cent of the 

 total export. The yearly export in 

 normal times developed to S.ljOOO tons, 

 of a total value of $7,500,000. In 1920 

 tlie exjiorts were bctwpcMi 15,000 and 

 16,000 tons, but, the writer states, the 

 total value, owing to the unavoidably 

 increased prices, was about the same as 

 before. 



In 1860 the area devoted to bulbs was 

 750 acres, and it increased as follows: 

 1870, 1,000 acres; 1880, 1,500 acres; 1890, 

 2,500 acres; 1900. 6,250 acres; 1910, 

 10,000 acres. In 1914 it had increased 

 to 13,750 acres. Owing to the war, it 

 has again been reduced tn about 10,000 

 acres. 



ERRORS IN ADVERTISEMENTS. 



How the Courts Regard Them. 



A decision of importance to every 

 advertiser, and particularly those who 

 specify prices, grades or other facts at- 

 tractive to j)ros]iectivc buyers, was 

 handed down by the Georgia Court of 

 Appeals lately, in the case of the Geor- 

 gian Co. vs. Bloom, 108 Southeastern 

 Reporter, 813. The substance of the 

 decision is that an advertisement is not 



MICHELUS FLOWER SEEDS 



ASPARAGUS PLVMOSIJS NANUS 

 Northern Greenhouse Grown Seed 



New crop ready early in January. 



1000 seeds $4.00 I 10,000 seecis.' $36 Oc 



5000 seeds 19.00 I 26 000 eeods 85.(l(i 



LOBELIA Tr. Pkt. Oz. 



Crystal Pala<-e Compacta. . .$0.40 $2.ih> 

 Crystal Palace Speclosa . . , . .20 l.Od 

 VERBENAS 



Mammoth Fancy Blue $0.30 $1.5(> 



Mammoth Fancy Pink 30 1.50 



Mammoth Fancy Scarlet... .30 \.rM 

 Mammoth Fancy Striped... .30 l..'>0 



Mammoth Fancy White 30 1.50 



Mammoth Fancy Mixed 3U l.i:5 



VINCA 



Alba $0.15 $0.7." 



Alba Pura 1.5 .~X, 



Rosea 15 .75 



Mixed 15 .6(1 



Also all other seasonable Seeds, Huibs 

 and Supplies. Send for Our Handy 

 Order Sheet of Seeds nnd Bulbs. 



NICHELL'S SEED HOUSE, 



518-516 

 MARKET ST. 



PHILADELrHIA 



LILIUN GIGANTEDN 



The best that Japan produces. 

 7-9 inch, 300 bulbs per case. 



$50.00 PER CASE 



F. 0, B. New York or Chicago. Immediate shipment. 

 Cash with order less 1% from those who have not estab- 

 lished credit with us. 



NcHUTCHISON & CO., NEW YORK 



95 CHAMBERS STREET 



All Florists who seek a source of dependable and reliable Forcinf Bolbi please communicate with 



CRESCENT BULB COMPANY 



Wholesale Bulb Growers 



Americui Addreu: 84 Broad St., New York HILLEGOM, HOLLAND 



«1 U A L 1 T Y I .S OUR MOTTO 



LIVE WIRE 



AGAIN-BUY YOUR 

 FRENCH BULBS-NOW 



FROM 



Lagarde & Vandervoort 



OLLIOULES, FRANCE 



Permanent American Address: 



P. O. Hamilton Grange Station 

 Box 38 NEW YORK CITY 



Our representative will he eallina on you 



a binding offer to sell goods, but a mere 

 invitation to the public to negotiate 

 with the advertiser. 



The plaintiff sued on an account due 

 from defendant for advertisements run 

 in the plaintiff's newspaper. The de- 

 fendant put in a counterclaim for dam- 



ages, asserting that in running an ad- 

 vertisement of fur scarfs, the publisher 

 mnde a mistake whereby the scarfs were 

 offered to the public at $5 each instcail 

 of $1.'), as the copy read. The defend- 

 ant alleged that by reason of the error 

 in the advertisement she was compelled 



