38 



The Florists* Review 



Dbcbmbbe 2§, 1921 



lop, wlieie $6 was obtained for them last 

 year. 



One of the noteworthy features was 

 tlio use of the Ions-distance telephone 

 made by out-of-town buyers. Calls were 

 so numerous December 24 that it seemed 

 plain many retailers in other cities had 

 underestimated their requirements. A 

 good many city buyers did not use so 

 many cut flowers as usual. The reason 

 did not lie so much in decreased business 

 as in heavy stocks of plants, especially 

 cyclamens. The variety of Christmas 

 l>lants was limited, but the supply was 

 large. The retailers got them at quite 

 reasonable prices, all things considered, 

 laid in large stocks, and pushed the sell- 

 ing. They obtained good prices in most 

 cases, but offered another plant at a 

 lower price if the customer hesitated, 

 and still made a profit. Most of them 

 cleaned up in good shape and were 

 satisfied. 



On the whole the trade is not com- 

 plaining at Christmas business. While 

 the vim and rush of 1918, 1919 and 1920 

 were lacking, we seem to have done bet- 

 ter than most other lines. 



The Christmas wholesale business 

 ended toward midnight December 24; 

 there was little doing December 25, al- 

 though some of the wholesalers kept 

 open all day to accommodate any of 

 their customers who might need stock. 

 December 26 the regular orders were 

 shipped in the morning and there was no 

 lo6al demand of consequence, so the 

 market closed at noon. Since then there 

 has been plenty of stock and little de- 

 mand — there never is much call until 

 after the Christmas flowers have faded 

 and disappeared from the homes to 

 which they were sent. 



It seems to be the general opinion 

 that there will be no immediate scarcity 

 of flowers. Roses will not go off crop 

 immediately after Christmas, as they 

 have some years. 



Pushing for Business. 



In other lines of business retail mer- 

 chants did more Christmas advertising 

 than ever before and leading downtown 

 florists did not think it wise to let flow- 

 ers drop from public view. For four 

 days before Christmas flowers were well 

 represented in the newspapers. A tab- 

 ulation shows that a half dozen retail 

 florists spent over $3,000 in the Tribune. 

 The rate in that paper is 50 cents an 

 agate line, .$7 per inch. The space used 

 was as follows: 



WEllNKSItAY 1>K( KMi;i:i: L'l 



Ooiiruo Wipiiliorlior L'lK) linos 



Fli'is(lim;iii Floral Ci' L'."(l lines 



Oporuo Wiltbold ('.. LV KM! lines 



TIIIUSDA^ IiKl lO.MUKIl L'J 



A. Ijinge ■ 'MTt lilies 



iit'iHTO Wittliold Cci JOdlines 



(".(Mii'KP Wienhiielioi "JOCt lin<'8 



Henry Wittbold & .Son 2ri(l lines 



Ifiiliiinnon Floral Co 100 lines 



FHIDAY, HKCKMHEi; L':{. 



•;eiiri;e Wienhcieber L'lM) lines 



Jolin M.incel mxi lines 



f leisiliman Floral l"o I.IXMI lines 



SATtHHAY. DKCKMrtKU L'l 



Fleisehniiin Floriil Co .'idil lines 



Georco Wienhoolier L'(M) lines 



The Tribune carries the bulk of the 

 flower advertising, but each of the other 

 jiapers gets some of it. 



The Allied Florists' Association did 

 no advertising of flowers for Christmas, 

 but will swing into New Year's with a 

 big ad in the evening papers of De- 

 cember ,30 and in the morning papers of 

 December 31. Efforts have been made 

 by the association to get all the retailers 



Time in its flight pauses for no man; NOW is the time to met. 



START THE NEW YEAR 



RIGHT 



BY USING 



Pyfer's Flowers of Quality 



Extra well grown stock in all the best varieties. 



New Year's Price List 

 ROSES 



Premier, Columbia, Russell Per 100 



Shorts $10.00 $12.00 



Medium 16.00 20.00 



Long 25.00 30.00 



Extra long 35.00 



Ophelia, Sunburst, Hearst, Maryland and White Killamey 



Shorts $800 $10.00 



Medium 12.00 15.00 



Long 18.00 20.00 



Extra Long 25.00 



Milady, Hoosier Beauty, Montrose and Crusader 



Limited Stock 



Shorts $10 00 $12.00 



Medium lo.(X) 20.00 



Long 25.00 35.00 



CARNATIONS 



We have our usual supply of high-grade, fancy stock, 

 with plenty of RED for all orders. Per 100 



Fancy Assorted $8.00 $12.00 



SWEET PEAS, VIOLETS, CALENDULA, STEVIA 



and PAPER WHITES. 



BOXWOOD, dwarf Baby and Bush 50-lb. crates, $12.50 



ASPARAGUS and SPRENGERI per bunch, $0.35 to .50 



ADIANTUM Per 100, 1.50 



FERNS Per lOOn, 4.00 



GALAX, Bronze and Greeu Per 1000. 2.00 



HOLLY Per case, 8.00 



SUBJECT TO MARKET CHANGES. 



Our Motto: "Nothing too much trouble to please a cnstomer." 

 L. D. Phone Central 3373 164 N. Wabash Ave., CHICAGO 



