50 



The Florists Review 



DlCBUBHl M, 1921 



THE LARGEST AND OLDEST FLORISTS' SUPPLY HOUSE IN AMERICA 



H. BAYERSDORFER & CO. 



WISH YOU A 



Happy and Prosperous New Year 



May the coming year be better and busier and 

 brighter for all of us. 



For the year just closing your business has been 

 highly appreciated. 



We thank you for it. 



H. Bayersdorf er & Co. 



1 129-1 133 Arch Street PHILADELPHIA, PA. 



Branch Factory, 709 Firat At:, New York City, TmUphon* Vandmrbilt 4976 



was ueccssuiily hi^li- A good muny 

 Easter lilies were used at the regular 

 prices that have prevailed this month. 

 Pompons were surely plentiful and 

 found a market at low prices. There 

 was a considerable supply of Paper 

 White narcissi, with some Soleil d 'Or, 

 daffodils, snapdragons, marguerites, dai- 

 sies and bouvardia to give variety. 

 Calendulas did not sell. 



There were two important factors in 

 the retail stores, one for better, the other 

 for worse, but different from last year. 

 Many orders for jjlants and made-up 

 coiiibination baskets and hampers were 

 delivered before the end of the week. 

 This is a big advantage. Many de- 

 partment and other stores sold wreaths 

 and greens. This caused considerable 

 loss and disappointment to florists in 

 unsold stock, particularly in the cheaper 

 grades. 



Plants sold well with the growers and 

 in the shops. The cyclamen is far and 

 away the most satisfactory blooming 

 l)lant at Christmas when it is well 

 grown. Some trouble was caused by 

 jioorly rooted stock. Begonias are gain- 

 ing in popular favor with the changing 

 of varieties. Poinsettias hold their 

 ]iopularity, particularly in the basket 

 size. Solanum Cleveland is gaining in 

 favor as a berried plant. Ferns had an 

 immense sale. 



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FLORISTS' PUBLISHING CO., 1.^^^^^. CHICAGO 



Selling a Cut Flower Novelty, 



Immediately after th(> holidays nearly 

 all the growers plan what they are going 

 to grow for next season, whether the 

 same, things will be grown or whether 

 there will be some changes, and, if so, 

 what. This is one of the most important 

 (if all the decisions that a grower has to 

 make; on the wisdom or folly of his de- 

 cision everything else hinges. Hard work 

 counts when well directed, but it is 

 often of little avail when ])oorly di- 

 rected. 



The general tendency of all progres- 

 sive growers is to try novelties. They 

 know that old varieties may deteriorate; 

 they must keep abreast of the time; 

 they wish to lead, not to follow. There 

 are two ways of trying novelties — to 

 experiment with a few, to plunge with 



Seasonable Flowers and 



all Varieties of Greens 



WM. J. BAKER 



Wholesale FlorUt 

 12 South Mole Street, Philadelphia, Pa. 



a lot. The growers who do the former 

 learn how to grow a novelty or, it may 

 be, how not to grow it, but they are not 

 in the market while the novelty remains 

 a novelty. The latter make brilliant 

 successes or disastrous failures. 



The making of a success is an inter- 

 esting process. The novelty arrives in 

 the commission house at a time that is 

 usually prearranged. It is shown to all 

 the salesmen and thev are told of its 



