Dbcbmbbb 29, 1921 



The Florists' Review 



51 



WHAT ONE OF THE LIVE ONES THINKS 



-AND ONE OF THE MANY COMPLIMENTS 



TO "THE HOUSE OF MERIT." 



OWEI\S 



CHARLES HENRY FOX 



nx SOUTH BROAD STREET 

 Phil a del phi a 



Mr. Joseph Neldlnger, December 33, 1931. 



1309 North Seoond Street, 

 Philadelphia, Penna. 



My dear Mr. Neidlnger:- 



I want to compliment you and tell you how 

 delighted we are with your wreathe this season. They were so 

 original and new. 



You know we cater to the best people of 

 Philadelphia, of critloaljand refined taste, and every one who 

 saw them In the store exclaimed "How striking they are — how 

 original your wreaths are Mr. Fpx." Others would say - "I wish 

 I had seen these before I bought my wreaths." 



I am sure we are going to clean up every 

 one of them. I thought you would be Interested to know this 

 and I want to thank you again. 



Very truly yours. 



JOS. G. NEIDINGER CO., 



1309-11 

 N. Second Street 



Philadelphia 



The Philadelphia Growers' Cut Flower Market 



EXTRA FINE PREMIER, COLUMBIA, BUTTERFLY, DOUBLE 

 WHITE KILLARNEY, RED ROSES, SWEETHEART ROSES 



CHOICE CHRYSANTHEMUMS, POMPONS, VALLEY AND EASTER LILIES 



EXTRA FINE SWEET PEAS, PAPER WHITE NARCISSI 



TO THE BUYER: We ask a trial order. We can and will please you. 



TO THE GROWER: Join us now. Send your own flowers to your own Commission house. 



Both Phone..} BeII.Sp™c^5298^^^ 



William C. Lynch, 

 Manager. 



No. 7 South Mole Street, PHILADELPHIA 



merits and asked to interest their cus- 

 tomers in it. As soon as the customers 

 respond, they are adroitly placed in the 

 position of bidding against one another. 

 The market is so large that even a 

 plunger cannot possibly produce enough 

 stock to supply it, provided there 

 is any real demand. Here is the rub — is 

 there any real demand? If there is, the 

 I'ricc will certainly advance. Other va- 



rieties of stock just as good may be 

 neglected in tlie icebox in times of over- 

 production, but the I novelty will be 

 rushed out at all times at surprisingly 

 good prices. Each buyer is so much 

 afraid that he will not get what he needs 

 to till his orders that he says little or 

 nothing about the price and often ac- 

 cepts the stock ungraded. 



This explains the apparently absurd 



averages that are sometimes obtained. 

 The grower who most frequently obtains 

 these fancy averages is the grower who, 

 in addition to his knowledge of what to 

 grow from a grower's standpoint, pos- 

 sesses also color .iudgment. 



Why So Few? 



When Charles H. Totty, of Madison, 

 N. J., was here recently, he was asked 



