88 



The Florists^ Review 



Deciembeb 29, 1921 



_The fl ori«t« whose cards appear on the pages carrying this head, are prepared to fill orders 

 "*" from other florists for local delivery on the usual basis. 



Ft. Wayne, Ind. 



W.J.&M.S.VESEY 



2()02 THOMPSON AVE. 



1 30,000 feet of glass devoted to fine 

 Roses, Orchids and Carnations. 



Prompt and Careful Service. 



MEMBER F. T. D. 



FUCK FLORAL CO., 207-209 W. Berry St. 

 In the Heart of the City, 



Fort Wayne, Ind. 



and VICINITY 



Largest Cut Flower Shop in the State. 



65,000 feet of glass devoted 

 to Plants and Cut Flowers. 



F. T. D. 



SOUTH BEND, IND. i.Wan St. 



WILLIAMS THE FLORIST 



South Bend's Leading Florist 



Daily deliveries to St. Mary's Academy and Notre 

 Dame University. Orders filled for Northern 

 Indiana and Soathem Uicbinan. 



BEYER FLORAL SHOP 



108 E. Jefferson Street 



SOUTH BEND. INDIANA 



Dally deliveries to Notre Dame University and St. 



Mary's Academy. Also close connections With 



Niles, Berrien Springs, St. Joseph, Mich.; 



New Carlisle. Michigan City, La Porta. 



Elkhart, Qoshen, Warsaw, Ind. 



TIPTON & HURST 



FLORISTS 



Little Rock, Arkansas 



Capital and Central Shipping Point for Arkansas 

 Members F, T. D, 



Quality Flower Store 



Large Greenhouses of our own; centrally located 



We guarantee satisfaction in service, 

 quality of Sowers, and price 



FORT SMITH, ARKANSAS 



HOT SPRINGS, ARK 



The Flower Shop 



866 Centra 

 Avenue 



Nearest Florist Lq 

 State 150 miles 



Helena, Ark. 



BALL FLORAL COMPANY 



PINE BLUFF, ARK. 



DAVIS FLORAL CO ^^'IT 



GEORGE RYE. Some Rorist 



F.T.D. Ft. Smith, Arko 



Indianapolis, Ind. 



241 MASSACHUSETTS AVENUE 



Bertermann Bros Co. 



LEADING FLORISTS 

 Members Florists' Telegraph Delivery Abbs. 



Kstabllshcd 1859 



A. WIEGAND'S SONS CO. 



1610 to 1620 North Illinois Street 



INDIANAPOLIS. IND. 



Indiana's oldest, lareeRt and must complete 



retail establishment. 



Member FlorlBts' Telegraph Delivery Association. 



cecding this lioliday, we encountered 

 one of tlie worst gluts of the season. 

 Crops that had been timed for this oc- 

 casion did not arrive on time. Cold 

 storage vaults were congested with the 

 finest quality of stock and yet there 

 was as large a volume of business being 

 transacted as ever. Prices broke. Stock 

 was moved without regard for the cost 

 of production. And yet, in just two 

 weeks it was impossible to get sufficient 

 stock at any price. 



How Can We Handle Qluts? 



Tliis brings us to the heart of the mat- 

 ter — how best to handle these gluts. 

 Here is where the grower and the re- 

 tailer fail to cooperate. The grower ar- 

 gues that at such times a campaign of 

 jiublicity and bargain sales by the re- 

 tailers would move his stock and keep 

 it out of the hands of the street ped- 

 dlers, while the retailer cannot see that 

 his business would be benefited by sell- 

 ing roses one day for, perhaps, 69 cents 

 a dozen .nnd in a few days being obliged 

 to charge $li or $4 ]ier dozen for the same 

 stock. Dep.artmeiit store sales Imvo been 

 quoted to show how this might be done, 

 but it is well to remember that our busi- 

 ness is just a little different from any 

 other business. 



Tliere must in all cases be a cause for 

 demand. A need must exist for a cer- 

 tain commodity. This may be immedmte 

 or in the future. The bride cannot regu- 

 late her wedding day to suit a glut of 

 flowers; yet her gown, or at least the 

 material of which it is made, may be 

 bought at a bargain sale six months in 

 advance. The retailer will have a wed- 

 ding order for flowers often a month or 

 six Aveeks before the event takes place. 

 He is obliged to quote prices that are 

 far ahead. If at the time the nuptials 

 take place there is a scarcity and 

 he is obliged to pay an abnormal price 

 for stock, he cannot say to his customer. 

 "Because flowers are scarce, I cannot 

 fill your order at the price agreed 

 upon.'' If there is a loss or no profit in 

 the job, he is obliged to stand it. 



Scarcities Are Worse. 



Rad as gluts are, they do not coni- 

 ]iare, in detriment to the industry, with 

 the extreme scarcities we liave had to 

 face in the last few years, when prices 

 were forced up to a point where they 

 were almost prohibitive. Just as gluts 

 are not caused by a lack of demand, 

 neither are these shortages, aside from 

 the big flower days, caused by an excess 



Member F. T. D. Phone: Canal { ^ 



H. W. SHEPPARD 



FORMERLY HILL FLORAL CO. 



FLOWERS OF QUALITY 



Arranged in a Highly Artistic Manner 



Service Unexcelled 

 Your Patronage Solicited 



532-534 Race Street 



CINCINNATI, OHIO 



TERRE HAUTE, IND. 



129 SOUTH SEVENTH STREET 

 JOHN G. HEINL & SON 



Terre Haute, Ind. 



^^|fr°eef ^ M. B. & C. E. StOVCf 



TERRE HAUTE, IND. 



COWAN BROS. & CO., Horists 



Established 1894 Twenty-first and Spruce Sts. 



KOKOM O, IND. 



COLES' FLOWER SHOP 



MEMBER F. T. D. 



KOKOMO, IND 



KELLY'S GREENHOUSES 



Gtood Stock Good Work Good Servio 



ATTICA, IND. 



^^"Ing'cii'it :: Attica Floral Co. 



LOGANSPORT, IND. 



PERSHING-Florist Lr;r%"S-D 



BLOOMINGTON. IND. 



ELLIS FLORAL CO. 



Members F. T. D. 



Ml J MARION 

 anon, ind. floral co 



Memlwr Florists' Telegraph Delivery Ass'n. 



Lillian C. Tom 

 MGR. 



Colonial Flower Shop 



^§4^eT GOSHEN. IND. 



RICHMOND, INDIANA 



FRED H. LEMON & CO, 

 Florists and Decorators Send us your orden 



RICHMOND, INDIANA 



AND VICINITY 



Member F.T.D. G. R. GAUSE 



