98 



The Horists' Review 



Decbmbkk V!0, 1021 



LOS ANGELES, CAL. 



The Market. 



Jiaiii staitod in tlie evening of De- 

 cember J 7 and continued up to the time 

 of writing, several inches liaving fallen. 

 Day after day the growers, wholesalers 

 and retailers have lioj)e(l for clearing 

 skies, hut the hopes were vain and a wet, 

 unj)leasant Christinas seemed almost cer- 

 tain. On several of the main railroad 

 lines leaving Los Angeles, washouts and 

 Hoods have occurred, delaying shipments 

 and in some cases preventing them alto- 

 gether. While there are large quantities 

 of stock, the rains liave made much of it 

 untit for shipping and ))robal)ly many 

 complaints will be heard later. It 

 seemed unfortunate that the rain, which 

 had been so badly needed for many 

 weeks, should have come just as every- 

 one was c.\-]iecting to make his Christmas 

 )iar\'est. Althougii tlie retailers made 

 e\ery cfl'ort, by brightening up their 

 stores, to i)ull business, there was little 

 likelihood of anv ri'cord-breaking holi- 

 day. 



As already noted, there is ])lenty of 

 cut stock of all (lescri])tions. Good roses 

 are more plentiful than for many years 

 at this ludiday. Plants, outside of cycla- 

 mens and poinsettias, are scarce. Good 

 specimens of Wrica melanthera and E. 

 I'cgerminans make a jileasing change 

 from older \arieties of stock. There are 

 .•(Iso a large number of crotons, but in 

 most cases these lack color, having evi- 

 dently been grown in strong heat ;tn(l in 

 shade. The made-u[) baskets :ire attrac- 

 tive and sell well. 



Various Notes. 



An uiuisiially large order was that 

 shi]iped to (Jrand (Janyon recently by the 

 Redondo Floral Co., an entire carload 

 being sent. Puneral jiieces of every des- 

 cri])tion were iMclude(l in the shipment, 

 which was for the funeral of a well 

 known liot(d man and ])ioneer of that 

 place. A. F., Borden s.'iid that the ad- 

 vance orders for Christmas were better 

 than in any ])revious year. Jle is out 

 with a new Huick limousine. A. Kno]>f, 

 though fiir from well, is at the store 

 inost days. 



The increased sjiace ami stafi' at the 

 stfire of (i(»o. d. Hall & Co. were needed 

 for the Christmas shipjting business and 

 everybody was rushed. 



An inimcn.se cut of loses is being han- 

 dled by W. Armacost& Co. Tlie large 

 new range just came in tiiudy for the 

 holiday. 



Ainoiig the visitors to the city last 

 week were Robert Newcomb, the well- 

 known repn'sentativ(> of the Burlington 

 Willow Ware Sliojjs, who was spending 

 his \a('ati(iu with his folks at Long 

 Beach, and X. (). (iiljiatrick, of Chicago, 

 a de;tlei- ill nursery stock, who intends 

 staying a coujile of months. 



llerlnMt Bateman hail large advance 

 ord(M-s for Christmas. 



At the store of the E. C. Ainling Co., 

 on Wall street, every possible effort 

 was made during the trying time to get 

 (Uit all shipments promptly. A fine cut 



of roses from the Santa Ana range of 

 Ainling Bros, is arriving daily. 



The California Floral Co. reports ex- 

 cejitionally good business in C!hristmas 

 wreaths. ' II. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Writing on the eve of the holiday 

 rush, it is impossible to estimate the 

 Christmas business, but it can be said 

 with certainty that the stores are ready 

 for the biggest season in their history. 

 Some rejiort that sales started several 

 days earlier than usual, which made the 

 situation look particularly ]ironiising. 

 Out-of-town shipping was about finished 

 by December 21 and the volume was 

 giatifyingly heavy. There was ])leiity 

 of stock to meet nearly all require- 

 ments, and plenty left for the local de- 



mand. In fact, the market was never 

 better supplied with flowers and plants 

 for Christmas. The large supply has 

 had the inevitable effect upon prices. 

 It is estimated that cut flowers on the 

 whole are about twenty-five per cent 

 clieajier than they were last Christmas, 

 and flowering plants, ferns, etc., about 

 ten per cent lower. The acute shortage 

 experienced for the last .two or three 

 years and jiroportionally high prices 

 caused the growers this year, it seems, 

 to make extra special provision for 

 Christmas. They pinched back their 

 roses and other seasonable flowers to 

 catch the holiday demand and had splen- 

 did success with their flowering plants. 

 Of the latter there are probably not so 

 many azaleas as were grown hereabouts 

 some years ago, but never before was 

 there a finer showing of poinsettias, 

 cyclamens, heather, ])rimulas, etc. The 

 market is flooded with roses, except for 



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OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



77k« Hotum of Quality and Smrvie» 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Phone, Pico 518. 



Violets ! Violets ! ! 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BE3T 



Roses, Heather, Carnations and Peas 



COMING TO THI3 MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldatt and Most Exp«ri«ne«d Skippers in California 



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