28 



The Florists' Review 



January 



1922 



kirk, of Indt'pcndeiicc, O., will arraiific 

 an jKiiiatif garden. 



Committees' Work. 



Janu's A. Mi-Laiighlin has done yeo- 

 man's work as chairman of the sjiecial 

 premiums committee. So far this com- 

 mittee has raised about $2,000 in special 

 I)rizes, wliidi came from sixty donors. 

 He is planning to send out follow-up 

 letters to both the trade and to the local 

 people early in January. 



The engraved invitations to be sent 

 to President and Mrs. Warren G. Hard- 

 ing and to other distinguished guests 

 will be issued under the direction of the 

 s])ecial features committee, of which 

 Albert Barber is chairman. 



There lias been more publicity work 

 accomplished for the fifth national 

 flower show than for any flower show 

 ever staged. So far 6741/. inches, equal- 

 ing <t,44.'i lines, have been published in 

 northern Ohio papers, besides 444V1> lines 

 outside of Cleveland. Most of the mat- 

 ter has,, been used by the large dailies, 

 such as the Cleveland Plain Dealer, 

 Cleveland Leader, Cleveland News and 

 Cleveland Press. E. G. W. 



WASHINGTON, D. C. 



New Year's Business. 



The revival of the presidential Xew 

 Year's reception was responsible for the 

 sale of a large quantity of flowers for 

 personal adornment. During the Wilson 

 administration that feature of Wash- 

 ington life was abandoned, and with it 

 went much of the entertaining that had 

 theretofore been influenced by the 

 White House affair. This year, despite 

 cold weather and a disagreeable wind, 

 thousands of persons gathered in line 

 to go to the White House and greet the 

 President and Mrs. Harding. The sim- 

 I)le decorations were personally super- 

 intended by Mrs. Harding ou Monday 

 morning. Carnations and pink roses 

 were used in the green and red parlors, 

 the roses forming a trellis on the sides of 

 the mirrors over the mantels. 



In the grou]) of officials of the city of 

 Washington, which included the com- 

 missioners of the District of Columbia, 

 was William F. Gude, one of the rent 

 commissioners of the district. 



Lodges, clubs and private residences 

 brought a large volume of decorating 

 to the shops and the hotel business of 

 Xew Year's eve was particular! v desir- 

 able. One order to Gude Bros. Co. from 

 the Washington hotel called for 100 

 baskets of red roses to be placed on the 

 tables. Richmond and Crusader roses 

 were used and made a pretty showing. 



The demand for flowers was greater 

 than had been anticipated and prices 

 were kept up. There was a good call 

 for small roses and orchids for corsages. 

 Shaffer's, Small's, Black istone 's. Du- 

 pont Flower Shop, Washington Floral 

 Co., Oehmlcr's, Marche's and Cooke's 

 were kept busy. This unlooked-for de- 

 mand led William F. Gude to predict 

 that 1022 will jirove to be an exceedingly 

 good year for the florists. 



Prices Must Come Down. 



Some of the retailers are still dt^dnr- 

 ing that jirices must come down, and a 

 successful year, they declar(\ is predi- 

 cated on liquidation in the florists' busi- 

 ness, just as has occurred in all otlier 

 lines. "We sliall not do as good a busi- 

 ness as "we otherwise would if prices 

 arc kefit up to the tofi notches of Christ- 



mas and New Year's," declared one re- 

 tailer. Another retailer described sev- 

 eral instances where regular customers 

 had priced carnations and then re- 

 marked that the charge was exorbitant 

 and that candy would do just as well at 

 much less iiioney. (^arnations were lield 

 at $5 a dozen. If a man considered that 

 it required two dozen to make a showing 

 he faced a charge of $10, when he knew 

 that he could hardly carry away $10 

 worth of candy. 



"People don't mind paying a real 

 price for American Beauty roses and 

 orchids," said another retailer, "but 

 whon it comes to paying war prices for 

 short-stemmed roses of the commoner 

 varieties they liesitate; or rather, those 

 whose pocketbooks ordinarily dictate 

 less expensive roses found those varie- 

 ties also beyond their means. We did 

 a good Christmas and an excellent New 

 Year's business, but with people mur- 



GIVE ME MY FLOWERS NOW. 



T(im Keiijuii closed his liook (jf life: 

 He passc'rt out fioiii lliis vale i)f strife; 

 And those who knew him. quite foiloni. 

 Went Willi him to his grave, to nioiiin. 



The minister, in inonrnfiil tones. 

 SiK)ke of Tom's virtues o'er his hones. 

 .\n(l all his friends shed teiirs in showers, 

 And loaded down liis grave with flowers. 



For Tom had been a Krand old man; 

 Heloved was he hy all the il.in. 

 And as witli tliem he'd spent his days, 

 Tliey chose this time to sing his iirnise. 



He loved them all while he was here, 

 And he to them was held most dear; 

 Hnt thoiiglit it weak through all hia days 

 To send hiiu flowers or give him praise. 



Dear friends of mine, please list to me. 

 The while I tell these things to thee; 

 No Joy in praise or flowers I'll And 

 When I am laid ont— deaf and blind. 



I beg .von, don't procrastin.ite: 

 riease don't be bashful — wli.v the wait? 

 I snre enjoy bouquets and cheer — 

 IMease hand them to me while I'm here. 



For I would h.ive yonr praises now; 

 Come, hang the posies ronnd m.v brow; 

 Don't wait to lay them on my hier; 

 I want my flowers while I am here. 



— Harr.v Katz. 



muring that profiteering is rife in the 

 ..flower shops, it isn't right." 



T. N. S. 



TORONTO, ONT. 



The Market. 



Christni.'is is over and with it the an- 

 nual rush. This year there was a big 

 rush, as usual. I^robably the volume was 

 as great as that of last year, but the 

 profits were not so great. Prices were 

 lower and people would not pay the 

 prices asked in former years. 



It was noticeable that this was a plant 

 Christmas, although roses sold well. 



The eycl;imeiis and azaleas for the 

 Christmas trade were line and the cut 

 stock would have been better had there 

 not been so much dark weather for more 

 than a month preceding Christmas. 

 Some of the stores evidently ordered too 

 heavily this Christmas, as some are 

 offering azaleas, etc., at lower than cost 

 figures. 



All were in the same situation, as re- 

 gards extra help in the stores and for 

 delivering. P^xtra storage space was 

 used by all the larger florists. Where 

 this could not be obtained in the build- 

 ing, rooms were rented outside and ad- 

 vance and telephone orders were filled 

 from these rooms. 



The telegraph business was good. The 



outging orders were heavy and thero 

 was little to complain about on the in- 

 coming orders. The majority of these, 

 were tor good prices. 



Various Notes. 



T. W. Duggan has again been elected 

 hydro-electric commissioner of Bramp- 

 ton, Out., by acclamation. 



Fred Miller has again been "elected 

 reeve of York township by acclamation. 



Several new delivery trucks were no- 

 ticed recently. The colors adopted were 

 white and green or purple and gold. 

 They are striking in design and color. 



J.' J. Higgins has been involved in 

 elections recently. He is vice-president 

 of the Parkdale" Liberal Executive and 

 a member of the Central Executive, and 

 the Liberals are now in power at Ot- 

 tawa, Ont. At the coming inunicipal 

 elections he is to be a candidate for 

 alderman in Ward 4. Whjrfe'it is possi- 

 ble he may not be electjeftlr in the large 

 field that is running thi^'year, he will 

 have the experience to h^ad the list next 

 year. * J. J. H. 



EXPRESSING .tolOUGHTS. 



// 



The greatest decorative effect can bo 

 obtained, in making up a floral arrange- 

 ment, whether bouquet, design or cor- 

 sage, only by a strict conformity to the 

 rules of color blending. Colors, like 

 angles, have complements; that is, there 

 are certain other colors, which, when 

 combined with these colors, blend to- 

 gether so perfectly that they produce a 

 soft, pleasing, harmonious effect upon 

 the eye, in the same niiinner as the con- 

 sonance of tones affect! the sense of 

 hearing. Sul'h a combining of colors is 

 called blending of colors or combining 

 of compleme)its. Red and green, orange 

 and blue, yellow and indigo-blue and 

 green-yellow and violet are pairs of 

 colors whifh are called complements, be- 

 cause wheji combined they form a light 

 grayish color. 



The proper expression of an appro- 

 priate thought for every occasion can be 

 produced by a recognition and an ap- 

 plication of the rules of color blending, 

 and the salesman conversant with these 

 rules can soon identify himself by ex- 

 jilaining to the customer the why and 

 wherefore of certain color combinations 

 in flowers. Human emotions can be 

 touched in the same manner. Certain 

 colors ex]iress a definite state of feeling: 

 White symbolizes purity; red connotes 

 courage, exaltation, jollification and 

 exuberance; purple represents a state 

 of quiet, and black, of course, is em- 

 blematical of mourning. To the design 

 in the illustration on the opposite page, 

 the above rules can be applied in the fol- 

 lowing manner: The general outline of 

 the design forms itself into a cross, 

 which represents Christianity; the white 

 carnations and sweet peas make up the 

 background and associate themselves 

 with purity and virtue, and the red roses 

 and green ferns produce the integrating 

 complements of colors so gratifying to 

 the eye. A complete explanation of this 

 association of colors with their comple- 

 ments can be found in an encyclopedia, 

 and a perusal of this source of informa- 

 tion will prove interesting and valuable 

 to the florist. 



Ambler, Pa.— The School of Horticul- 

 ture for Women will open the second 

 Imlf of its school year January 17, Avhen 

 iH'w students will be admitted. 



