28 



The Rorists' Review 



Januakv 



11)22 



kirk, (if Iiidcjicndciicc, ()., will arraiijir 

 iin ;((|ii:itii- fjardoii. 



Committees' Work. 



Jaiiits A. Mcl.,aiitihliii lias doiio yk'o- 

 niaii's work ;is cliairiiian of the siiecial 

 proiiiiums coiiiiiiittce. So far tlii.s coiii- 

 niittt'c lias raised about $2,000 in special 

 [irizcs, wliii-h caiiic from sixty donors. 

 He is idaniiinti to send out follow-u]) 

 letters to hotli the liade and to tlii' local 

 l>eo|iic early in .January. 



The eiij^raved invitations to he sent 

 to President and Mrs. Warren C. llard- 

 infi; and to otlier distinf^uislied ;;uests 

 will he issued under tlie direction of the 

 special features coniniittee, of which 

 Albert Barber is chairman. 



There has bt'en more publicity work 

 accomjilished for the fifth national 

 flower slij^v than for any flower show 

 ever staficd. So far ()74i/> inches, equal- 

 iufr <t,-J4.'? lines, have been published in 

 northern Ohio paper.s, besides 444% lines 

 outside of Cleveland. Most of the mat- 

 ter has been used by tlie larj^e dailies, 

 such as the Tleveland Plain Dealer, 

 Cleveland Leader, Cleveland News and 

 Cleveland Press. E. Q. W. 



WASHINGTON, D. C. 



New Year's Business. 



The revival of the jiresidential New 

 Year'.s reception was responsible for the 

 .sale of a larf^e quantity of flowers for 

 personal adornment. During tire Wilson 

 administration that feature of Wash- 

 ington life was abandoned, and with it 

 went much of the entertaining that had 

 theretofore been influenced by the 

 White House affair. This year, despite 

 cold weather and a disagrt-eablc wind, 

 thousands of persons gathered in line 

 to go to the White House and greet the 

 President and Mrs. Harding." The sim- 

 jile decorations were personally super- 

 intended by Mrs. Harding on Monday 

 morning. Carnations .■md jiink roses 

 were used in the green and red parlors, 

 the roses forming a trellis on the sides of 

 the mirrors over the mantels. 



In the group of ofllcials of the city of 

 Washington, which included the coni- 

 missroners of the District of Colunibia, 

 was William P. Oude, one of the rent 

 commissioners of the district. 



Lodges, clubs and private residences 

 brought a large volume of decorating 

 to the shops and the hotel business of 

 Xew Year's eve was ])articiilarly desir- 

 able. One order to Oude Bros. Co. from 

 the Washington hotel called for 100 

 tiaskets of red roses to be placed on the 

 tallies. Kichniond and Crusader roses 

 were used and made a pretty sliowing. 



The demand for flowers was greater 

 than had been anticipated and prices 

 were ke[it U]i. There w;js a good call 

 for small roses and orchids for corsages. 

 Shafl'er's, Small's. Blackistone 's. Dii- 

 pont Flower Shop, Washington Floral 

 Co., Oehmler's. ]Vrarch(>'s and Cooke's 

 W'cre kept busy. This iiiilook(vLfor de 

 mand led William F. Gnde to predict 

 that 1022 will jirove to be an exceedingly 

 good ye;ir for the florists. 



Prices Must Come Down. 



Some of the retailers are still declar-* 

 iiig that prices must come down, and a 

 succossftlT yeai', they deidare, is ])re(li- 

 cated on liquidation in the florists' busi- 

 ness, .iust as has occurred in all other 

 lines. "We sliall not do as gooil .a busi- 

 ness as we otherwise would if prices 

 are kejd up to the tofi notches of Chri'^t- 



mas and. New Year's," declared one re- 

 tailer. Another retailer described sev- 

 eral instances where regular customers 

 had priced carnations and tlien re- 

 marked that the charge was exorbitant 

 and that candy would do just as well at 

 much less iiioney. Carnations were held 

 at $') a dozen. If a man considered that 

 it recpiired two do/en 1(( make a showing 

 he fac^ a charge of $10, when lie knew 

 that he could hardly carry away $10 

 worth of candy. 



"People don "t mind jiaying a real 

 price for American Beauty roses and 

 orchids," said another retailer, "but 

 "when it c'omes to paying war prices for 

 short-stenimed ros(>s of the commoner 

 varieties they hesitate; or rather, those 

 whose jiocketbooks ordinarily dictate 

 less expensi\e roses found those varie- 

 ties also beyond tli(>ir means. We did 

 a good Christmas .-tiid an (Excellent New 

 Year's business, but with people mur- 



GIVE ME MY FLOWERS NOW. 



Tom Ken.viiii cImsimI lii-; lioiik of life; 

 He imssi'il out IroMi lliis viilc of sti'il'i': 

 And those wlio knew liiin, ciiiitc foiloiii. 

 Went with him to liis Kiavo, lo iiioniu. 



Tlie minister, in nioiiinfiil tones. 

 SiMiko of Tom's virtnes o"cr his holies, 

 And all his I'lieiids shed te;iis in showers. 

 And loaded down iiis ynive uitli llowers. 



For Tom had heeii a tirand old iiiaii; 

 lieloved w;is he liy all the <l:in. 

 And as Willi thi'iii he'd spent his da,vs. 

 They ehose this time to sinu his praise. 



He loved them all while lie was here, 

 .\nd lie to them was held most de,ir: 

 lint thoiKjht it weak through all his days 

 To »end liim tlowers or Hive him praise, 



near friends of mine, please list to me. 

 The while I ttdl these thiiitjs lo thee; 

 No .|oy in praise or tlowers I'll find 

 When I am laid out- deaf and hiind. 



I l)e« .von, don't procraslin.ite; 

 riease don't lie liashfnl — why the wait? 

 I sure en.ioy hoiiqiiets and cheer - 

 Please hand them lo me while I'm here. 



For I would have your praises now: 

 Come, hanu the posies round ni.v lirow: 

 Don't wait to la.v them on ni.v liier; 

 I want my flowers while I am here. 



-Harry Katz. 



muring that profiteering is rife in the 

 flower shops, it isn't right." 



T. N. S. 



TORONTO, ONT. 



The Market. 



Chrislni:is is over and with it the an- 

 nual rush. This year there was a big 

 rush, as usual. Probably the volume was 

 as great as that of last year, but the 

 profits were not so great. I'rices were 

 lower and jieople would not pay the 

 prices asked in former years. 



It was noticeable th.it this was a plant 

 Christmas, although roses sold well. 



The cyclamens and azaleas for the 

 <'liristiiias trade were tine and the cut 

 stock would have been better had there 

 not been so much dark W(>atlier for more 

 than a month preceding Christmas. 

 Some of the stores evidently ordered too 

 heavily this Christmas, as some are 

 (id'ering azaleas, etc., at lower than cost 

 figures. 



All were in thi' same situation, as re- 

 g;irds extra help in the stores and for 

 delivering. Lxtra storage space was 

 used by iill the larger florists. Where 

 this could not be obtained in the build- 

 ing, rooms were rented outside and ad- 

 vance and telejihone orders were filled 

 from these rooms. 



The telegrtiph busini'ss was good. The 



outging orders were heavy and there 

 was little to conijilain about on the in- 

 coming orders. Tlie majority of these 

 were for good prices. 



Various Notes. 



T. W. Duggtin has again lieen elected 

 hydro-electric commissioner of Bramp- 

 ton, Out., by acclamation. 



Fred Miller has again been elected 

 reeve of York township by acclamation. 



Several new delivery trucks were no- 

 ticed recently. The colors adopted were 

 white and green or purple and gold. 

 They are striking in design and color. 



J.' J. Higgins has been involved in 

 elections recently. He is vice-president 

 of the Parkdale Liberal Executive and 

 a member of the Central Executive, and 

 the Liberals are now in power at Ot- 

 tawa, Ont. At the coming municipal 

 elections he is to be a candidate for 

 alderman in Ward 4. While it is possi- 

 lile he may not be elected in the large 

 field that is running this year, he will 

 have the experience to head the list next 

 vcar. .T. J. H. 



EXPRESSING THOUGHTS. 



The greatest decorative effect can be 

 obtained, in making up a floral arrange- 

 ment, whether bouquet, design or cor- 

 sage, only by a strict conformity to the 

 rules of color blending. Colors, like 

 angles, have complements; that is, there 

 are certain other colors, which, when 

 combined with these color^i, blend to- 

 gether so perfectly that they jiroduce a 

 soft, pleasing, harmonious effect upon 

 the eye, in the same manner as the con- 

 sonance of tones affects the sense of 

 hearing. Such a eomtiining of colors is 

 called blending of colors or combining 

 of complements. Red and green, orange 

 ■ ;ind blue, yellow and indigo-blue anil 

 green-yellow and violet are pairs of 

 colors which are called coinjilements, be- 

 cause when combined they form a light 

 grayish color. 



The proper expression of .-tn appro- 

 priate thought for every occasion can be 

 produced by a recognition ;ind an ap- 

 jilication of the rules of color blending, 

 and the salesman conversant with these 

 rules can soon identify himself by ex- 

 ]ilaining to the customer the why and 

 wherefore of certain color combinations 

 in flowers. Human emotions can be 

 touched in the same manner. Certain 

 colors exjircss a definite state of feeling: 

 White symbolizes purity; red connotes 

 courage, exaltation, jollification and 

 exuberance; X'"''?'*^ rejiresents a state 

 of quiet, and black, of course, is em- 

 blematical of mourning. To the design 

 in the illustration on the opposite page, 

 the above rules can be applied in the fol- 

 lowing manner: The general otitline of 

 the design forms itself into a cross, 

 which rejiresents Cliristianity ; the white 

 carnations and sweet peas make up the 

 background and associate themselves 

 with purity and virtue, and the red roses 

 and green ferns produce the integrating 

 complements of colors so gratifying to 

 the eye. A complete ex]ilanation of this 

 association of colors with their comple- 

 ments can be found in an encyclopedia, 

 and a perusal of this source of informa- 

 tion will prove interesting and valuable 

 to the florist. 



Ambler, Pa.— The School of Horticul- 

 ture for Women will open the second 

 iKtlf of its school year January 17, when 

 new students will be admitted. 



