Januaui 5, 1922 



The Florists^ Review 



31 



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RING IN THE NEW! 



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scientific and a business standpoint. 

 Looking into the past brings to mind 

 the starting of the S. A. F. and the part 

 played by that grand old man, J. C. 

 Vaughan, the friend of every hortiaul- 

 ■ turist, who was largely instrumental in 

 the starting of the society, always a 

 worker and still a worker, contributing 

 his bit whenever occasion or necessity 

 arises. What would the society have 

 done without these men of the older gen- 

 eration — without the Vaughans, the 

 Craigs, the Lonsdales, the Westcotts, 

 the Smiths, the Burtons, the Hills, the 

 Stewarts, and many others who bring 

 back most wonderful recollections of 

 what we can do to make our lives worth 

 while f We, in our busy everyday life, 

 are apt to forget those who are older 

 and have passed their zenith; so we 

 want to take this opportunity to ex- 

 press our appreciation and thanks for 

 all that members of the old guard have 

 done for the S. A. F. 



OiFshoots. 



Many offshoots have come from the 

 S. A. F. ; in fact, nearly every organiza- 

 tion pertaining to horticulture is a re- 

 sult, directly or indirectly, of the S. A. 

 F. and its influences. The Philadelphia 

 Florists' Club was formed to entertain 

 the S. A. F. members during their sec- 

 ond convention, in 1886. Now we have 

 flourishing florists ' clubs in nearly every 

 large city in the country, more or less 

 the direct result of the 8. A. F. Then 

 we have the trade papers, first the Amer- 

 ican Florist, then the Florists' Ex- 

 change, The Review, Horticulture and 

 the Southern Florist, all the results of 

 the S. A. F. To the trade papers, with 

 their support, their advice, their con- 

 tributions and their wonderful assist- 

 ance, not only the S. A. F., but the 

 trade in general owes more than they 

 can estimate, in helping the society to 

 the elevating international position it 

 holds today. 



The different societies, such as the 

 Rose Society, Carnation Society and 

 Chrysanthemum Society, are all the re- 

 sults of the S. A. F. There is a feeling 

 among a number of our higher lights in 

 the S. A. F. that these societies should 

 not have left the mother society. I 

 think there are good reasons on both 

 sides. In some ways I would prefer to 

 see all these societies work within the 

 S. A. F., and yet, looking at it from 

 another standpoint, I hardly see how 

 they could be handled, and handled in 

 a satisfactory manner, as each has its 

 own particular field. 



Publicity. 



Now, in regard to the work that the 

 S. A. F. has been doing in the way of 

 backing the publicity committee, this 

 committee has certainly been wonderful 

 in helping to elevate and push the busi- 

 ness. Those who are among the more 

 progressive people in the S. A. F. are 

 all of the firm opinion that if advertis- 

 ing is done judiciously, it is a paying 

 investment, and with the advertising 

 which the publicity committee has done 

 for flowers with the slogan which is now 

 known in every walk of life, there is no 

 question that the money has been well 



expended' and is bringing back results, 

 fully warranting the expenditure. 



Some of the large advertising con- 

 cerns contend . that no matter what 

 amount of money is spent in advertising, 

 it will come back in results, if the goods 

 are back of the advertising and the 

 claims are put in a truthful way to the 

 public, and there is no reason why with 

 flowers this shouldn't be fully justified 

 and bring the results no matter what we 

 might spend; so it is up to each indi- 

 vidual florist, the country over, to help 

 along this publicity fund and expand 

 the business each and every year. 

 National Flower Show. 



You have been hearing about the na- 

 tional flower show which is to take place 

 in Cleveland the end of March, and this 

 will be one of the biggest events in the 

 horticultural world of recent years. One 

 of the finest halls in the country will be 

 at our command, giving us an oppor- 

 tunity to make a wonderful setting^a 

 show that will certainly eclipse any- 

 thing that has ever been staged in this 

 or any other country. So with the sup- 

 port which we feel every florist will 

 give, the country over, not only in the 

 way of exhibits, but with his unstinted 

 backing, we feel we cannot but have a 

 successful show in every way. We want 

 every florist, whether large or small, to 



do his share in helping with exhibits, 

 by sending something, even if it is small 

 and he feels it hardly large enough to 

 make it worth while. The small exhibits 

 are just as important as the large; both 

 are needed to make the national flower 

 show a success. The premium list is an 

 extremely liberal one and, coupled with 

 a patriotic spirit, the best in the coun- 

 try should be there; so with each and 

 every one's help we are going to have 

 tlie best show ever staged. 



Seeds for Bussia. 



It is gratifying to note that through 

 the workings of the new budget system 

 it is recommended and practically pro- 

 vided that Congress abolish the long-stand- 

 ing custom of each year distributing free 

 seeds over the country. We believe this 

 is a splendid move and is one that will 

 be appreciated by everyone. 



The Vegetable Growers' Association, 

 in its annual convention at Albany re- 

 cently, passed a resolution which was 

 forwarded to Congress, asking that the 

 cost of the free seeds distribution, 

 which amounted to about $360,000, be 

 put in seeds for the families of the Rus- 

 sian famine districts to use for the 

 planting of their crops. Whether any- 

 thing will be done along these lines is a 

 question, but it is a worthy and excel- 

 lent recommendation, as the Russians 



Samuel S. Pennock. 



(New Pr(>sl<i(>nt of the Society .of American Florists) 



