32 



The Florists' Review 



January 5, 1922 



will face another year of starvation if 

 they are unable to procure seeds for 

 their planting the coming season. 



Science and Help. 



The trade in general doesn 't want to 

 overlook the fact that the officers of the 

 society are always willing and anxious 

 to give advice to their members on any 

 subject which may come up. Don't hesi- 

 tate to feel perfectly free to consult our 

 botanist, Prof. E. A. White; our en- 

 tomologist, Prof. H. C. Irish, and our 

 pathologist, Dr. William H. Martin, who 

 are willing to give the best they have 

 to give, which advice will cost the mem- 

 bers nothing. 



And, as a final and last word, when 

 you get through with the men of science, 

 don't forget the personal side of our 

 business. We are all .friends. Competi- 

 tions and rivalries and keen business 

 dealings are the stress and strivings of 

 the day's work, but do not let these 

 carry you too far. Let no hatreds and 

 jealousies mar the everpresent fact that 

 we are all human, and in the long run 

 there is plenty in this world for all of 

 us. Let us all Strive for friendly feel' 

 ing and cooperation for the advance- 

 ment of horticulture and the happiness 

 of humanitv and for a bigger and better 

 S. A. F. ' S. S. Pennock. 



SECRETARY SUMS UP YEAR. 



Fifth National Flower Show. 



For the information of members, the 

 secretary is pleased to make a few com- 

 ments on the work of the S. A. F. dur- 

 ing the year just closed. 



First, I should make mention of the 

 arrangements completed for the fifth 

 national flower show, which is to be 

 held at Cleveland, O., March 25 to April 

 1. As all our members know, the pro- 

 motion of this show has engaged the 

 attention of the national flower show 

 committee and the officers of the so- 

 ciety since the postponement of the 

 proposed St. Louis show, in 1918. It 

 was unfortunate that conditions made 

 this postponement necessary, but every- 

 body knows that the world was in tur- 

 moil at that time, and the committee 

 acted wisely in abandoning a project 

 which, promised, if not a complete fail- 

 ure, a setback to its plans for holding 

 national flower shows. 



Other conditions becoming manifest, 

 the committee, wisely, we believe, ac- 

 cepted the invitations of Cleveland in- 

 terests to hold the next show in that 

 city, and while the matter of housing a 

 show is a most serious proposition, the 

 city itself solved the problem by offer- 

 ing its new, grand municipal auditor- 

 ium, expected to be ready by January 

 1, for purposes of the show, and the 

 offer was accepted. 



Matters then became mere detail, 

 and the chairman of the committee, 

 George Asmus. of Chicago, set things 

 agoing, with the result that there is a' 

 most effieient •rganizntion at work per- 

 fecting the arrangements for the show, 

 and it may be said at this time that all 

 that is wanted is the gate receipts to 

 make this the banner show in the history 

 of our society. All criticism of pre- 

 vious shows has been carefully consid- 

 ered, and the staging of the show to 

 come will be something to surprise our 

 keenest enthusiasts. 



The society is grateful indeed to the 

 loyal body of members who practically 

 underwrite the society's liabilities in 



the, show — those who have joined in a 

 guarantee fund, which now amounts to 

 $26,647. It was necessary to close this 

 fund on a certain date, but notwith- 

 standing this limit, many guarantees 

 were received which, through courtesy, 

 the committee felt obliged to accept. 



A large number of special premiums 

 have been gratefully received by the 

 committee, and offers in this respect 

 are still coming in. The base of the 

 premium' list was, of course, assumed by 

 the committee, and the premium list 

 value en this January 1 is equiralent to 

 $25,000. 



A splendid support from the supply 

 trade and those interested in auxiliaries 

 to the practice of horticulture is to be 

 reported. The reservations made in the 

 trade section amount to date to $12,500, 

 covering about fifty exhibitors, and 

 this showing will, naturally, be in- 

 creased as the show period draws near. 



The final schedule of premiums is 

 now engaging the attention of the com- 

 mittee and will be published shortly. 



All that the committee now needs is 

 the stanch support of those who can 



Every Florist 



has hit upon ideas 



that have made money 



for him. The spread 



of such ideas through 



the trade makes progress. 



is the medium for spreading those 

 money-making ideas. Tell the trade 

 about yours. Contributions on any 

 subject relating to the trade are 

 always welcomed by the Editor. 



TlK' way llicy arc wiitton Is not so 

 iiiinortant us the Idons tlipy convey. 

 Write as yoii would talk. 



oxhiliit. This support need not, neces- 

 sarily, apply to large exhibits. A few 

 ])lants well grown, such as to show that 

 an ordinary florist -is in sympathy with 

 his profession, will help materially to 

 make up a show whose greatest claim is 

 excellence. And here, again, it should 

 be pointed out that all the benefit com- 

 ing from an exhibit is not to be found in 

 the premium list. Every florist who can 

 grow quality stock and who will ex- 

 hibit, gets his measure of praise in the 

 impression which the aggregation of 

 exhibits make. The public enthuses 

 easily over what is seen at a show like 

 this, and it should be borne in mind 

 that the effect of the fifth national 

 flower show is not at all local. 



National Publicity Campaign. 



The national publicity committee feels 

 that it is opening the first year of the 

 new campaign of four years under most 

 auspicious circumstances. Everybody 

 in the trade is agreed upon the fact that 

 the slogan, "Say It with Flowers," has 

 worked materially to the advantage of 

 our industry and that its perpetuation 

 is highly necessary; consequently, the 

 response to our society's appeal for 

 funds to continue the slogan's popular- 

 ity for a further period of four years 



is most gratifying. The committee ap- 

 preciates the support already forthcom- 

 ing, which amounts to $35,000 for 1922. 

 This amount includes unpaid .pledges 

 from 1921. The amount will, of course, 

 grow in the next few months; in fact, 

 the committee is banking upon a total 

 of not less than $100,000, and this is 

 considered small indeed as covering an 

 industry in which over 20,000 are en- 

 gaged. It might be pointed out, hoyir- 

 ever, that an early subscriber is the 

 more heartily welcomed, because he, in 

 a way, makes magazine space deter- 

 minable at a time when the committee's 

 contracting resources are most vital to 

 the campaign. 



JTa a matter of information to the 

 society's members, as well as to all flo- 

 rists who are not within the society's 

 membership fold, it may be stated here 

 that not one penny of the society's 

 funds has been diverted to this cam- 

 paign. The subscriptions have all come 

 from florists without thought of organ- 

 ization. The society, it is true, has ad- 

 vanced funds to the committee to enable 

 it to make advertising contracts pend- 

 ing collection of subscriptions un- 

 der pledges accepted, but returns have 

 always been made. The fund is collect- 

 able either through direct personal sub- 

 scriptions or through allied associations 

 whose object is cooperation with the 

 society 's publicity committee. 



Membership. 



The society entered the thirty-eighth 

 year of its existence January 1, and its 

 course has always been onward. With 

 a small membership at the beginning, 

 it now carries on its membership roll 

 about 4,000 members actively engaged 

 in the florists' industry; about 1,600 of 

 these are life members. In addition to 

 the society's own activities, its recently 

 acquired membership in the Chamber of 

 Commerce of the United States of 

 America insures for the trade a just 

 recognition of the importance of the 

 florists' industry in the affairs of the 

 nation. 



In spite of the many overtures made 

 by the society to florists in various sec- 

 tions of the country, it is realized that 

 our membership as noted is all too small 

 for an industry embracing over 20,000 

 establishments. It is a good thought 

 for all those now holding aloof from our 

 organization to make the year 1922 

 propitious to them, by taking out a 

 membership, the cost of which is only 

 $5 per year for dues. Why not be a 

 real florist, and stand for all your busi- 

 ness does for you? 



Our thirty-eighth convention will be 

 held at Kansas City, Mo., August 15 to 

 17, next. It is expected that this will 

 be a record-breaking convention and 

 Kansas City will be the Mecca of all 

 florists who have their trade interests 

 at heart, and, incidentally, would like to 

 fr.atcrnise with others in their chosen 

 profession, exchange ideas and relate 

 experiences, all of which is good. 



John Young, Sec'y. 



USE PAPER WHITES ONCE ONLY. 



Can the bulbs of Paper White narcissi 

 be used for outdoor planting after 

 blooming? If so, how should they be 

 treated? G. H. — O. 



Bulbs of Paper White narcissi, no 

 matter whether grown in sojl or water, 

 are not worth carrying over a second 

 season. q \^_ 



