46 



The Florists' Revic^Ji 



Januabz 6. 1922 



dant if the sun continues to shine on the 

 glass. 



A Reason and a Chance. 



By frequent repetition the proponents 

 of the S. A. F. publicity campaign have 

 given authority to the statement that 

 half the flowers sold are for funerals. 

 Whether or not one accepts that propor- 

 tion, funeral work is of sufficient im- 

 portance to give us all interest in the 

 vital statistics. The death rate of eleven 

 per thousand in 1921 makes Chicago the 

 healthiest large city. The decrease in 

 deaths as compared with 1920, on the 

 ratio above stated, would have ac- 

 counted for a decreaese of over six per 

 cent in flower sales. Here are the fig- 

 ures for thre years: 



Yea r Deii t hs 



19L"1 30.430 



1920 » 34,841 



1919 33,494 



But nearly all florists noted, more 

 than a decrease in the number of fu- 

 nerals, a decrease in the average size 

 of the orders. 



However, the same set of vital statis- 

 tics shows how we may increase the sale 

 of flowers — get people to "Say It with 

 Flowers" when the new baby comes. If 

 deaths decrease, births increase. Here 

 are the figures: 



Year Hirtlis 



1921 .'■>.'■.. 918 



1920 no.aos 



1919 42.323 



There 's our chance. 



Mr. Waters Makes a Change. 



T. E. Waters, for several years in 

 charge of the supply department of the 

 Poehlmann Bros. Co., severed that con- 

 nection with the end of 1921 and has 

 joined the forces of the Ove Gnatt Co., 

 of Laporte, Ind., as Chicago repre- 

 sentative. A lease has been obtained 

 on room 222 in the Atlas block, 30 East 

 Randol])h street, formerly occupied by 

 the defunct Gros.sberg, Tyler, Finncr- 

 man Co. A full line of samples will be 

 carried there, attractively displayed. 



Mr. Webb Retires. 



It is stated that failing health has 

 compelled Fied S. Wi'bb to retire frdin 

 the Florists' Oedit As.sociation, an in- 

 stitution he founded and built u]) and of 

 which he was the active manager. Mr. 

 Webb will go away for rest and treat- 

 ment. In tlie hoped-for event of the 

 recovery of his health he will resume 

 liis coniuM'tioii with the business on 

 wliicli he has labored prodigiously for 

 many years. Mr. Webb started the work 

 of systeni;iti/,iiig florists' credit infor- 

 mation ill 1!)1-. Last year the l)usin(\ss 

 was turned from a jirivatc enterprise 

 into a cor]ioration and expanded rapidly 

 after a rating Ixiok w.'is issued. August 

 G. T'rbanski, a lawyer witli oflice at 122.j 

 "North Ashland avenue, lias become sec- 

 retarv and treasurer of the association 

 and J. E. rolhvmtli is the ()l1i<'e and 

 sales manager. 



Wienhoeber's Openings. 



Geoige V. Wiiiihoelier opened liis 

 new store, at 2S North Michigan avenue, 

 Decenilier 29. It marks a departure in 

 lii^ih-cl.iss stores in Chicago, being only 

 ten feet wide and 100 feet long. The 

 building was desi^'iied for Mr. Wien- 

 hoeber by Jarvis Hunt, one of the most 

 competent architeets in America, and 

 the store is one of the most artistic of 

 those on a street famous throughout the 

 world for its fine s])ecialty shops. It 

 is worth a look. 



During the afternoon of .Sunday, 



'X 



Time in its flight pause* for no man; NOW is the time to act. 



START THE NEW YEAR 



RIGHT 



BY USING 



Pyfer's Flowers of Quality 



Extra Mrell grown stock in all the best varieties. 



Current Price List 



ROSES 



Premier, Columbia, Russell Per 



Shorts $10.00 



Medium 16.00 



Long 25.00 



Extra long 



Ophelia, Sunburst, Hearst, Maryland and White Killamey 



Shorts $800 



Medium 12.00 



LoQg 18.00 



Extra Long 



Milady, Hoosier Beauty, Montrose and Crusader 



Limited Stock 



Shorts $10.00 



Medium 15.00 



Long 25.(K) 



100 



$12.00 

 20.00 

 30.00 

 35.00 



$10.00 

 15.00 

 20.00 

 25.00 



$12.00 

 20.(X) 

 35.00 



CARNATIONS p„ ^,^ 



Fancy Assorted $6.00 $8.00 



SWEET PEAS, VIOLETS, CALENDULA, STEVIA 

 and PAPER WHITES. 



BOXWOOD, dwarf Baby and Bush 50-lb. crates, $12.50 



ASPARAGUS and SPRENGERI per bunch. $0.35 to .50 



ADIANTUM Per 100, 1..50 



FERNS Per lOOn. 4.00 



GALAX, Bronze and Green Per 1000, 2.00 



SUBJECT TO MARKET CHANGES. 



Our Motto: "Nothing too much trouble to please a customer." 

 L. D. Phone Central 3373 164 N. Wabash Ave., CHICAGO 



