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The Florists^ Review 



Januauy 5. 1922 



Send for our Illustrated Folder about 



MAS-ART BASKET WORKS, Inc., 2001 East 14th St., Oakland, Cal. 



of floral offerings. Joseph's and Po- 

 desta & Baldocchi were especially busy 

 for the Eucker funeral. 



Albert O. Stein was one of the florists 

 who actually benefited by the inclement 

 holiday weiither. In addition to the 

 usual call for house and dinner decora- 

 tions, the store, which is in the apart- 

 ment house district, had a large tran- 

 sient trade. People hurried in, at the 

 last moment, and bought up house 

 plants, baskets of fruit, fancy boxes ot 

 preserved ginger, Chinese nuts, all ot 

 which were tastefully arranged with 

 flowers. One decorator was kept busy 

 for days on fruit baskets alone. 



Mrs. Darbee laid in an additional 

 stock, anticipating that people would 

 send flowers instead of more costly 

 gifts One of her growers also doubled 

 her order, and in spite of this, she was 

 practically cleaned out, and had more 

 telegraph orders than ever before. 



Mrs. A. J. Gooch, of Darbee 's, took a 

 coast trip north just before the holi- 

 days and not only enjoyed an agreeable 

 time but also obtained some substan- 

 tial 'orders. In Portland, Mrs. Gooch 

 was entertained by Mr. and Mrs. Luke, 

 of Smith's Flower Store, and Mr. and 

 Mrs. Fred Young, of the Swetland 

 Flower Store. 



Pelicano, Eossi & Co. say that the holi- 

 day trade was better than they had an- 

 ticipated. Joseph's also reports good 

 holiday business. 



Podesta & Baldocchi were so busy 

 Christmas eve that they had to requisi- 

 tion the private Ford of their decorator, 

 F. Harding, who obligingly undertook to 

 join the delivery force. While waiting 

 at a home, in the residence district, the 

 wind picked the car up, flung it across 

 the street and made a wreck of it. 



Mrs. Copeland, of the Misses Hannon 

 store, has had her usual holiday success 

 with miniature redwood wreaths. 



M. M. 



SEATTIiE, WASH. 



The Market. 



Average sales were lower this year 

 than last, but there was also less "shop- 

 ping" by retail customers than has been 

 the case in previous years. Buyers 

 seemed to have their minds made up as 

 to the amount they were willing to 

 spend. 



High-priced baskets failed to move 

 this year to any degree and retailers 

 were rather surprised when the higher- 

 priced cut flowers failed to meet the 

 same fate. On practically every item, 

 cut flowers were cleaned up in good or- 



PORTLAND 



ROSES 



The Best is the Cheapest. 

 Ask for Price List. 



HARDY FwWpown. The Wdrld'i Best. 



PERENNIALS Mountain View Floral Co., Portland, Oregon. 



