36 



The Florists^ Review 



iAHVAKt 12. 1922 



be similarly liandled by the agents of the board 

 — Ferry building, San Francisco. 



DUinfeotion. DiHinfection will be authorized 

 for slight infestation, but should the material 

 be found to be su infected or infested with either 

 diseases or insectH that it cannot be adequately 

 disinfected, it will either be destroyed, or when 

 desired, permission may be granted for its ex- 

 portation. 



Storage and repacking. >So far as possible, tlie 

 board will undertake to provide for storage and 

 repacking. Should importers request, lioweTer. 

 permits covering the importation of larger quan- 

 tities of prupugutlng or other stock under regu- 

 lation 14 than ciin be housed and cared for in 

 the inspection houses of this department, and 

 should such request be approved, the importers 

 mny be required to provide local storage in 

 Washington for such material during the period 

 of detention for examination and, if necessary, 

 disinfection, including opening of containers and 

 repacking. 



Charges. The department will make no charge 

 for inspection and supervision, but the importer 

 will be re(iuired to meet all entry, transporta- 

 tion, disinfection and handling charges— -dray- 

 age, etc., and for this purpose should make ar- 

 rangements with responsible agencies at port of 

 arrival for forwarding in bond to Washington, 

 ]>. C, and in Washington for all local charges as 

 indicated. 



Hail shipments. Permission for importation 

 tliroiigli the mails of wpecial permit material un- 



der regulation 14 will hereafter be authorized on 

 request when warranted by the nature and 

 amount of the proposed shipment. Such author- 

 ity, if approved, will be indicated on the permit, 

 and tags for such mail shipments will be fur- 

 nished. These tugs will be addressed to the 

 United States Department of Agriculture, Fed- 

 eral Horticultural Board, either Washington, 

 D. C, or Ferry building, San Francisco, Cul., 

 and will carry the number of the permit author- 

 izing the Importation, and when attached to the 

 package will authorize the foreign postmaster 

 to accept it for shipment. By special arrange- 

 ment with the United States PostotUce Depart- 

 ment, such mail shipments, after inspection, may 

 be forwarded to the importer without pay- 

 ment of additional postage. The entry require- 

 ments in the case of mail shipments are some- 

 what simplified. By arrangement with the cus- 

 toms service such shipments are permitted to 

 come In bond directly to the Department of Ag- 

 riculture either at the Washington or San Fran- 

 cisco offices of the l)oard, obviating any broker- 

 age service for forwarding from port of first ar- 

 rival. The importer will have to provide merely 

 for customs clearance either at Washington or 

 San Francisco. It should be distinctly under- 

 stood that mail shipment of plants and seeds 

 for propagation is strictly limited to special per- 

 mit material under regulation 14, and to field, 

 vegetable and flower seeds under regulation 2, 

 and is prohibited as to commercial or other entry 

 under regulations 3 and 15 of quarantine 37. 



i;;v.»y.'txs/jiiSA]i«yjw!/jw»vjivs^lx^^ 



IMPORTS BY MAIL 



rrtijrrarriifrrtij?ytit^w^;ffifsffi^^ 



CAN IMPORT THROUGH MAII.S. 



An order has ,iust been issued by the 

 Federal Horticultural Board which will 

 permit hereafter the importation 

 through the mails of plants and seeds for 

 propagation imported by special permit 

 under regulation 14, quarantine 37. This 

 notion, believes the board, should 

 greatly facilitate the importation ot 

 ^mall or minor shipments of new plants 

 and greatly reduce the time factor and 

 lience add to the likelihood of the plants 

 reaching destination in good condition. 

 This action is really not antagonistic 

 to the post oflSce order long in force, 

 limiting importation by mail to field, 

 vegetable and flower seeds, and impor- 

 tations by the Department of Agricul- 

 ture, inasmuch as the importations 

 under regulation 14 are required to be 

 addressed to the Federal Horticultural 

 Board, United States Department of 

 Agriculture, Washington, D. C, and 

 therefore are under the complete con- 

 trol of the department until they are 

 passed and distributed to destination. 

 The countries of the postal union will 

 be expected to continue to refuse mail 

 shipments of plants other than field, 

 vegetable and flower seeds, except when 

 addressed t(i the United States Depart- 

 ment of Agriculture. 



The order is as follows: 



The importation by mail of plants and seeds 

 for propagation, except field, vegetable and 

 flower seeds, and importations made by the Dc 

 li.nrtment of ,\griculturp, is prohibited. (See 

 I'nitcd States Official I'ostal Guide, July. 1921. 

 |)age 138. section 180.) Inasmuch as importa- 

 tions made by special permit under regulation 

 14, quarantine 37. must necessarily be addressed 

 to the Federal Horticultural Board, cither at 

 Washington. D. C, or at the Ferry building, San 

 Francisco, Cal.. and pass through the inspection 

 iifficps of the lioard at these points and be in- 

 spected and safeguarded by the agents of the 

 l)oard, it is believed to be safe and desirable 

 to extend the privilege of Importation through 

 the mails to such shipments. 



In accordance with this decision, permission 

 for the importation through the malls of special 

 permit material under regulation 14 will here 

 after be authorized on request, when warranted 

 by the nature and amount of the proposed ship- 

 ment. Such authority, if approved, will be in- 

 dicated on the permit, and tags for such mail 

 shipmentR will be furnished. These tags will be 

 addressed to the United States Department of 

 Agriculture, Federal Horticultural Board, either 

 at Washington, D. C, or Ferry building, San 

 Francisco, Cal., and will carry the permit num- 

 ber and name and address of the Importer, and 

 when attached to the package will authorize the 



foreign postmaster to accept It for shipment. 

 By si>eclal arrangement with the United States 

 Post Office Department, such mail shipments, 

 after inspection, mny he forwarded to the im- 

 porter without payment of additional postage. 

 The entry requirements in the case of mail ship- 

 ments are somewhat simplified. By arrange- 

 ment with the customs service such shipments 

 are permitted to come in bond directly to the 

 Department of Agriculture, either at the Wash- 

 ington or San Francisco offices of the board, 

 obviating any brokerage service for forwarding 

 from port of first arrival. The importer will 

 have to provide merely for customs clearance, 

 either at Washington or San Francisco. 



It should be distinctly understood that mail 

 shipment of plants and seeds for propagation is 

 strictly limited to special permit material under 

 regulation 14. and to field, vegetable and flower 

 seeds under regulation 2. and is prohibited as to 

 commercial or other entry under regulations 3 

 and 15 of quarantine 37. 



Chairman of Board. 



NATIONAL PUBLICITY CAMPAIGN. 



Second Four-year Term Begins. 



The campaign begins the second four- 

 year term of its establishment with a 

 subscription fund of $35,000 pledged 

 for use in creating publicity for flowers 

 during 1922. This amount includes also 

 subscriptions due on pledges made, cov- 

 ering the previous four years and only 

 partially collected. Opportunity is here 

 taken to impress upon all subscribers in 

 arrears the importance of prompt' dis- 

 charge of their pledges, in order that the 

 publicity committee may be jtl.acod in a 

 position to function properly. The mem- 

 bers of the committee give generously 

 of their time and efforts to continue the 

 effectiveness of the campaign, and it is 

 unfair to them that they should be 

 obliged to face uncertainties as to col- 

 lections when they are considering ad- 

 vertising contracts in the best interests 

 of all concerned. 



It was hoped that a statement in di>- 

 tail as to the financial situation could 

 be appended to this report, but owing to 

 the great press of business, mostly de- 

 tail in character, which the staff of the 

 office has been wrestling with during the 

 pa^t two or three weeks, it has been 

 impossible to prepare this properly. 

 Every mail now is bringing matter, 

 necessitating changes and additions, so 

 th.at, at best, such a statement at this 

 time, would be anything but accurate. 

 It is, however, most cheering to report 



a large number of voluntary increases 

 in the amounts of subscriptions pre- 

 viously pledged. Many subscribers are 

 doubling and redoubling their former 

 pledges, and an interest is being as- 

 serted in the campaign which is most 

 gratifying to the committee. 



Slogan Put Over. 



The committee is enabled at this, the 

 opening of the second campaign period, 

 to make its plans with a judgment rip- 

 ened by experience. It realizes that 

 conditions are not quite the same as they 

 were four years ago. The slogan, "Say 

 It with Flowers," has been put over 

 and established beyond even the imag- 

 ination of the greatest enthusiast in the 

 campaign. Its value is recognized by 

 practically every industrial interest in 

 the land, and to let it lag now would be 

 nothing short of a crime. On every hand 

 we find evidence of attempts to pervert 

 the admittedly simple phrase, making 

 it all the more necessary that we should 

 increase efforts to maintain the prestige 

 established for it. The piracies are so 

 flagrant that the public fails to assimi- 

 late them, and instead of hurting, they 

 really help, and at best are considered 

 stupid and likely to prove to the disad- 

 vantage of those who seek to perpetrate 

 them. "Say it with meats," "Say it 

 with furniture," "Say it with per- 

 fume," and all such perversions are 

 ridiculous, and an open admission that 

 the slogan of the florists is the best 

 ever adopted, and far-reaching in its 

 effect. The committee, however, is con- 

 sidering ways and means to check this 

 assault upon what it justly considers to 

 be a prerogative, and has already decided 

 upon steps to be taken immediately. 

 All florists are asked to report to the 

 secretary any violation of the slogan 

 which may come to their notice, so that 

 the committee will have sufficient evi- 

 dence to work with when it is ready to 

 move. 



The following letter to Chairman 

 Henry Penn from H. J. Kenner, director 

 of the National Vigilance Committee of 

 the Associated Advertising Clubs of the 

 World, shows that the pirating of a slo- 

 gan is frowned upon by the leading or- 

 ganization in the advertising world: 



This slogan is so original and valuable that 

 you may be sure we shall be exceedingly inter- 

 ested In the communication which we are to re- 

 ceive from the secretary of the Society of Amer- 

 ican Florists. 



.Inst on the face of it. the appropriation and 

 derogation of the slogan by the phrase, "Say It 

 with Furniture — Flowers Die," is greatly to be 

 deplored. 



We shall be glad to take action In this matter. 



•Tolin Young, Sec'y. 



CLEVELAND SHOW OFFICE. 



An office has been opened at 368 Len- 

 nox building, Cleveland, O., for the pur- 

 ytose of carrying out the details of the 

 national flower show, which is to be held 

 at Cleveland, O., March 25 to April 1, 

 1922. L. C. Vinson is the secretary. 

 Mr. Vinson is also secretary of the Ohio 

 district of the National Flower Growers' 

 Association, and has had considerable 

 experience in handling exhibitions of 

 this character. 



Four 1,000-foot gardens were sub- 

 scribed for at a meeting held last week. 

 The names of the subscribers were as 

 follows: The Cleveland Garden Club; 

 the Cleveland Public Schools; C. Merkel 

 & Sons, Mentor, 0.; Walter E. Cook, Inc., 

 Cleveland. A number of the 500-foot 

 rose and bulb gardens have also been 

 subscribed for. The J. M. Gasser Co., 

 Cleveland, have taken one of each gar- 



