The Florists' Review 



Jamdabt 12. 1»S8 



The fl ortou viboae canU appear on the pages etaerying this head« are prepared to fill ordera 

 "" ^~ from other florists for local delivery on the nsoal basis. 



Boston 



''the Hub oP 

 the Univev5^^ 



BECKER'S— Famous for 

 service where people are 

 exacting — in Cambridge, 

 the city of colleges. 



Only 8 minutes from 

 the heart of Boston. 

 BECKER'S gives 

 prompt service in and 

 round-about Boston. 



However small the order 

 placed with BECKER'S 

 Conservatories, it com- 

 mands the courteous, 

 careful service you your- 

 self would give. We 

 have set no "minimum 

 charge. 



Belmont 



Becker^'s 



ri^KiontheHub 



' Chelsea/ 



^rlin^toiv > 



Everett/ Q> 



Cambridge .;j|'i|^"^^;^ o^ 



rC /Charlestowiij 



BECKER'S CONSERVATORIES l^^^^ffiili: 



gttfliLaitAJj i tAmM^i.!jityj|ii^^^ 



HAPPY NEW YEAR! 



LADIES' S. A. F. 



New President's Greeting. 



As president of the Ladies' Society of 

 American Florists, my first act is to 

 extend hearty greetings and best wishes 

 for a happy and prosperous new year to 

 all members of our beloved society, to 

 the members of the S. A. F. and all af- 

 filiated societies — yes, to each and 

 everyone engaged in the business of 

 floriculture and horticulture and its al- 

 lied branches. 



May the year 1922 be the beginning 

 of a happy new era for you all! May 

 your fondest dreams be realized! May 

 you come nearer to that goal to which 

 you aspire! May your efforts, your 

 courage in past years of trial and tribu- 

 lations be crowned with success, with 

 peace and happiness — that happiness 

 and contentment which you so richly 

 deserve! 



I am proud to be the president of the 

 Ladies' 8. A. F. Whatever good for- 

 tune the future may bring, no greater 

 honor than this can come to me, than to 

 be president of an organization whose 



members are engaged in spreading sun- 

 shine and good cheer, smiles and happi- 

 ness along the pathway of life. What 

 greater deeds can anyone dof 



High Calling. 



A Carnegie may give libraries, Bocke- 

 feller endow universities costing mil- 

 lions of dollars, yet neither is so great 

 a philanthropist as the humblest florist 

 with the lowliest greenhouse. For every 

 moment that he labors, he is spreading 

 happiness — happiness, which every hu- 

 man heart craves, from the babe in 

 arms to the tottering old man on the 

 brink of the grave. 



Flowers welcome the new-born babe, 

 with a message of greeting full of the 

 joy of living. Flowers give pleasure to 

 the romping youngster. To the sweet 

 girl graduate they bring the crowning 

 glory of achievement. To the bride, ra- 

 diant with happiness, the bridal flowers 

 speak of undying love and devotion. 

 To the mother, on Mothers ' day, flowers 

 bring a message from the son, who may 

 be far away, bringing back to memory 

 the days of long ago, when her boy 

 first lisped the name of "mother." In 



the sick-room, flowers bring cheer, like 

 a ray of golden sunshine on a gloomy 

 day. And then, when the grim reaper 

 calls, flowers, in their silent language, 

 speak of sympathy and sorrow to those 

 near and dear. In their beauty and fra- 

 grance, they take away the sting of 

 death, for what sadder sight can one 

 behold than a casket without a flowerf 

 Even on a grave, flowers say to those 

 that pass: "Gone, but not forgotten." 



What a dreary world this would be 

 were it not for flowers, trees, shrubs and 

 the green grass! 



The smallest cottage becomes a 

 "thing of beauty and a joy forever," 

 with a climbing vine or two. A bed of 

 blooming plants on a velvety lawn sings 

 of "Home, Sweet Home," while the 

 costliest mansion is but a mere pile of 

 stone and marble, without flowers. 



Fellow florists and those of the al- 

 lied trades, may this message of mine 

 help to make you realize the great good 

 you are doing; may it spur you on to 

 greater efforts and achievements, for 

 are you not producing and distributing 

 a product more valuable than precious 

 stones, more beautiful than costly vel- 

 vets and tapestries of rich texture, for 

 has not the Master said: "Consider the 

 lilies of the field; they rival Solomon 

 in all his glory"? 



More Members Wanted. 



I congratulate you on having chosen 

 this profession by which to obtain your 



