154 



The Florists^ Review 



January 12. 1922 



tending to the business of tlie corpora- 

 lion, of which lie is manager. 



By taking in space from the adjoin- 

 ing building, Jescph 's is doubling the 

 size of^ its office, which is being fin- 

 ished in hard wood; the change will 

 add greatly to the convenience of the 

 store. The firm has been buSy with wed- 

 ding and funeral work, 



Podesta & Baldocchi have been show- 

 ing the first snowdrops and cut tulips of 

 the season. Mr. Baldocchi states that, 

 during the holiday season, a number of 

 orders for orchids had to be refused, be- 

 cause of the orchid shortage. At pres- 

 ent, however, this firm is taking all the 

 orchid orders that come in. 



Angelo Rossi, of Pelicano, Rossi & 

 Co., took his seat with the San Fran- 

 cisco supervisors for the first time Jan- 

 uary 3. The CaJifornia Industries Ex- 

 position, of whiih Mr. Rossi is chair- 

 man, is to become a permanent, annual 

 event, as a result of the great success 

 of the first exposition held in the Civic 

 auditorium. Frank Thatcher, of Peli- 

 cano, Rossi & Co., says that orchids 

 reached the highest price they have ever 

 reached during the recent holidays. 



Speaking of Moses A. Ephraim, 

 whose wife passed away January 2, 

 P"'rank D. Pelicano, of Pelicano, Rossi 

 & Co., said: "Mr. Ephraim is one of 

 San Francisco's old-timers in the flo- 

 rists' business. He must be nearing his 

 half-ceiitury mark hero. There are only 

 two of the florists loft that were here 

 when I came, forty-two years ago, and 

 Mr. Ephraim is one of them." 



Avansino Bros. & Co. had a pretty 

 wedding at the Palace hotel during the 

 holidays, the altar being made of roses 

 and pompon mums. The bride 's shower 

 bouquet was of gardenias and orchids. 

 Mrs. Darbee, of Darbce's, says that 

 during the New Year season many peo- 

 ple entertained at downtown cafes, in- 

 stead of having home celebrations. This 

 was not particularly good for the flo- 

 rists' business, as it meant the elimina- 

 tion of orders for table decorations. 



Manual Russell, of the Podesta & 

 Baldocchi force, is putting on "The 

 Dance of the Seven Seas" for the bene- 

 fit performance of the Fillmore Street 

 Merchants' Association. 



The New Year's eve ball, for the ben- 

 efit of the infants' shelter, at the Pal- 

 ace hotel, was the largest affair ever 

 given at that place, and Fred Bertrand 

 and staff, of the Palace Flower Store, 

 were kept busy until nearly midnight 

 hurrying out corsage bouquets and bou- 

 tonnieres. It is estimated that, in the 

 club rooms, the palm court and other 

 places where food is served, 3,700 peo- 

 ple took supper at the Palace on New 

 Year 's eve. M. M. 



GREENHOUSES COST LESS 



We were on the right side of the market when the bitt 

 drop in irreenhoase materials came. That's why we 

 can quote low prices. Order now. 

 Put your Greenhouse Problems up to us; 

 we go anywhere in the U.S. to submitplans and prices. 



1299-1 '*'*'< T'l'iaM"— < «'" . T<rooklyn. N. Y. 



New Callahan Factory 



Please be charitable toward us if we seem 

 a little proud just now. We have just 

 moved into our new factory building. 



You know how proud you feel when you 

 build a brand-new greenhouse — well, we 

 feel the same about our new factory. 



But more than that — it gives us much- 

 needed room to handle your orders 

 promptly. We have put in a great deal 

 of new machinery and are confident that 

 1922 will be the best year in our history. 



Growers are becoming better acquainted 

 with Callahan greenhouses and Callahan 

 ventilating equipment and the more 

 they know about them the better they 

 like them. 



Now is the time to plan new greenhouses 

 Get our qux)tations 



T. J. CALLAHAN CO. 



971 S. Perry Street 



DAYTON, OHIO 



HERE THEY ARE- 



PERMANITE, the Original and Most Re- 

 liable of all Glazing Cements. 



PYROBIAN,a 70O degree heat-prcof black 

 paint for smoke stacks, boiler fronts, etc. 



L. C. M. S. BOILER SETTING CEMENT, 



n-akes bciler settings air-tight— eaves fuel. 



GREENHOUSE WHITE, the finest white 

 paint m£de, for exterior or interior work. 



COLD WATER WHITE PAINT-excel- 

 lent for shading. 



Qvaliiy High- Prices Lew— Service Prompt 



Yourtffor Real Economy, 



THE GARLAND COMPANY 



Cleveland, Ohio, U. S. A. 



