January 19, 1922 



The Rorists' Review 



21 



MostTalked- 

 Store Was 



by RANDALL 



Trade circles, but 

 lie in Chicago, the 

 with its many new 

 the subject of much 



outfitted by Ran- 

 famous institution. 



What The Review 

 said of this 

 Randall installation: 



"When one has entered the sliop, he 

 obtains a view like that shown in the 

 illustration on this page. The white 

 terrazzo floor is covered by two oriental 

 runners. Opposite the door is a nook 

 occupied by statuary, as seen in the 

 illustration. Along each wall run mir- 

 rors, and a shelf at the usual height of 

 a counter, composed of heavy slabs of 

 verd antique, holds flowering plants 

 and vases of cut flowers. Below are 

 more plants for customers' selection, 

 and on two higher shelves, on either side, 

 are specimens of fine pottery and basket- 

 ware for the most fastidious. 



"The effect of width is given to the 

 store by a Moorish arched ceiling of 

 gray stone, a specimen of the architect's 

 genius. Hidden lamps throw a flood of 

 light upwards from either side onto the 

 arched ceiling, thus illuminating the 

 store. 



"In the view of the interior may be 

 seen, just behind the figure of the por- 

 ter, the cashier's desk. Directly at the 

 rear is the display icebox. A "-foot pas- 

 sageway at the left leads past this box 

 to the workroom. The icebox is of the 



Interior of the wonder.'ul new store of George Wienhoeber, 28 N. Michigan Ave., Chicago, 



completely outfitted by Randall. 



combination display ami storage type, 

 measuring 8x17 feet. The workroom is 

 about the same length as the salesroom. 

 It lias been fitte(l up most conveniently 

 with tables and e<(uii)nient. so as to 

 enable the workers to handle a great 

 amount of material in the siiiall sjiace 

 available. While the alley is 110 feet 

 deep, the store measures only eighty- 

 four feet. There is, therefore, amjjle 

 room for tlie loading and unloading of 

 trucks at the rear door, without inter- 

 ference from the traflic that constantly 

 jiasses in the north-south alley connect 

 iiig Washington and Madison streets. 



"A space about two-thirds the length 

 of the store has been excavated beneatli 

 it and is oc('U]iied by a storeroom and a 

 large storage icebox. The latter nu^as- 

 ures l(ix:24 feet and is refrigerated by 

 a ii-ton Kroeschell ice m.acliine, which 

 also cools the box u])stairs. All tlie 

 i'(|iii])ment of the store, incluiling the ice 

 boxes and the fixtures of both workroom 

 and salesroom, were furnished by the 

 A. L. H.'indall Co. and were \nit in under 

 the jxTsonal supervision of \V. Abra- 

 lianison, manager of the store fixtures 

 ilep;irt nient. 



From The Florists' Review. 



^ 



What we did for Mr. Wienhoeber, we can do for you 



Write today for sketches and estimates. 



180 N. Wabash Avenue 



CHICAGO 



