Jandabt 19, 1022 



The Rorists^ Review 



23 



This is the second 

 of a series of twelv0 

 messages to florists 

 on PROGRESS 



J !f, M- 111 iX 



A Beautiful Flower Store 



— the best investment you can make 



There is in the floral craft an essential dignity, born, no 

 doubt, of the natural beauty of the product handled. 



To give that dignity due expression, without strain ; 

 to focus it so that it exercises its fullest influence as a 

 powerful sales factor — this was the ideal that went 

 into the refrigerator pictured. 



Banks recognize keenly the tremendous business- 

 producing power of monumental buildings, as do those 

 florists who have given special attention to the appear- 

 ance of their stores. You can make your store a 

 monumental aid to your business. 



Financing the installation of modern up-to-the-minute 

 Flower Shops with small initial investments, is the 

 opportunity which Buchbinder Bros, service offers. 



It costs you nothing to get the facts. Why not get together or 



correspond regarding this idea? Send for illustrated catalogue, 



which contains information you should have, and let 



u^ tell you how we have done it for others. 



BUCHBINDER BROS. 



Builders of Better Refrigerators and Complete Flower Stores 



11 SOUTH LA SALLE STREET, CHICAGO 



