28 



The Rorists' Review 



January 19. 1922 



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GETTING READY AT CLEVELAND 



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CLEVELAND'S AUDITORIUM. 



Building Beady. 



Two wpok.s apo, Tlu> Review i)re- 

 sentecl to its re.'ulers the only view the 

 trade at large has seen of the buildiiifi' 

 in which the fifth n;itional flower show 

 is to be held, at Cleveland, March 2.1 to 

 April 1. On i)age 29 appears evidence 

 that the structure is goinj^ to be ready 

 for the big exhibition. This view shows 

 the main auditorium in which the show 

 jiroper will be arranged. It contains 

 142,000 square feet of floor space. The 

 ceiling of the main exhil)ition hall is 

 seventy-eight feet high, with a large 

 skylight, which provides ])lenty of light 

 at all times during the day. On three 

 sides of the hall is a large balcony, 

 which will seat at least ,"),00() people. 

 Here the visitors may rest and obtain a 

 bird's-eye view of the entire show. That 

 such a view may be worth getting, it is 

 the aim of the flower show committee 

 that the displays be arranged to form 

 one h.'irmouious whole. A band will iiro- 

 vide music, so that tliere will be induce- 

 ment for visitors to stay long enough to 

 get their money's worth, always an im- 

 portant factor in the success of a flower 

 show. 



Another exhibition floor, as large as 

 that shown in the illustration, will be 

 devoted to trade exhibits. Applications 



for space from members of the trade 

 and allied interests are beginning to 

 ])0ur in. "Within the last few days letters 

 and telegrams have been received from 

 ('alifornia and from Now York, as well 

 as from many points in between. The 

 ('leveland committee has opened an of- 

 fice at 368 Lennox building, with L. C. 

 Vinson as secretary and in charge of the 

 publicity work. As secretary of the 

 Ohio district of the National Flower 

 (■rowers' Association, Mr. Vinson has 

 become familiar with this field. 



With the two exhibition floors, one 

 devoted to trade exhibits and the otlier 

 to competitive^ exhibits of cut flowers, 

 l)lants and gardens, each containing 

 i42,()()() square feet, the Cleveland flower 

 show will be by far the largest that lias 

 ever been held in the United States, if 

 not in the world. 



The building is now in such .shape that 

 it can be occu])ied, but it is doubtful if 

 the magnificent organ will be installed 

 in time. This feature is to cost $100,000. 

 But a fine orchestra has been engaged 

 to take its jjlace. 



Opening Ceremonies. 



President Harding has been invited to 

 ()])eu the flower show personally, Satur- 

 ilay, March 2.1, ])erhaps with the premier 

 of (,'an;i(la .-issisting, Wm. Lyon Macken- 

 zie King. Monday, March 27, the gov- 

 ernors of all the states adjacent to Ohio 



have been invited to be present and 

 the day will be known as "governors' 

 day." Tuesday, March 28, will be hon- 

 ored by the mayors of various cities 

 within a radius of 400 miles from Cleve- 

 land; this will take in both Mayor 

 Hylan, of New York, and Mayor Thomp- 

 son, of Chicago. The mayors of De- 

 troit, Buffalo, Cincinnati, Columbus, 

 Dayton, Indianapolis and Toledo will be 

 invited. The mayor of Cleveland will be 

 host on this occasion, no doubt a great 

 one. The engraved invitations are al- 

 ready prepared and will be sent out with 

 special letters to their various destina- 

 tions soon. 



The other days arc all taken up with 

 various features, such as "commercial 

 day," with the Chamber of Commerce, 

 Chamber of Industry, Advertising Club, 

 etc. One day will be devoted to 

 women's clubs and organizations, in- 

 cluding the Garden Clubs of America, 

 as well as local garden clubs. 



Trade Exhibitors. 



Among the exhibitors who have re- 

 served space to date are: S. S. Pen- 

 nock Co., H. Bayersdorfer & Co., A. N. 

 Pierson, Inc.; A. L. Randall Co., Buch- 

 bindcr Bros., M. Rice Co.^ Wertheimcr 

 Bros., McCallum Co., Henshaw Floral 

 Co., Schloss Bros., Inc.; Joseph G. 

 Neidingcr Co., Pittsburgh Cut Flower 

 Co., A. G. Stroh & Sons, Lord & Burn- 

 ham Co., Vaughan's Seed Store, Roman 

 J. Irwin, Carl Hagenburgcr, F. R. Pier- 

 son, C. H. Totty Co., Joseph H. Hill Co., 

 ■ W. Atlee Burpee Co., American Bulb Co., 

 Henry A. Dreer, Inc.; Storrs & Harrison 

 (^o., Walter E. Cook, A. C. Kendel, J. A. 

 Evans Co. The space costs for trade pur- 

 ])oses $1.75 per square foot and can be 

 secured by writing Jolin Young, 43 West 

 Eighteenth street, New York. 



NATIONAL FLOWER SHOW. 



Herman P. Knoble. 



((h.-iiiniaii of Ixk-.tI Kxccutivc (.Oninilttec Preparlnc for Fifth Niitlonal Flower Show.) 



Cleveland, March. 25 to April 1. 



The various local committees in Cleve- 

 land are now active in completing the 

 details of show arrangements entrusted 

 to them and all the preparatory work is 

 well advanced. 



James McLaughlin, chairman of the 

 committee on special premiums, is spar- 

 ing no effort to increase the list of spe- 

 cial jiremiunis and his work so far has 

 resulted in a material reduction of the 

 li.ibilities as to premiums incurred by 

 the national flower show committee. He 

 reports the following additional special 

 premiums offered, all at the discretion of 

 the committee: 



Cash 



Hotel Stntlpr. Clfvel.ind $ 25.00 



Foley (ireenhoime Mfg. ("o., Chicago 25.00 



(ianlen liovers' Clut) of Cleveland 25.00 



Clevehiiid Florlst.s' Club 100.00 



.John ly. Severance, Cleveland 200.00 



No doubt the stand taken recently by 

 the new mayor of Cleveland against 

 the opening of the new auditorium, in 

 which the show is to be housed, until 

 it is absolutely complete in building and 

 iippointments has caused a flutter of 

 excitement. Were it possible for him 

 to_maintain this stand it would, of 

 course, seriously affect the show pros- 



