32 



The Florists^ Review 



January 19. 1922 



lu'ld at the hall in the afternoons and 

 evenings during the show. 



Advertising. 



The cards prepared by George Lane, 

 chairman of the publicity committee, 

 were freely distributed among the mem- 

 bers present and several hundred will be 

 placed iu stores throughout the city. 

 These announce that tickets for the 

 .show can be had upon request from the 

 florist. Thirty thousand tickets were 

 printed and another 25,000 have been 

 ordered. It is expected that a record 

 will be made in the attendance at this 

 .show. Large signs are being made, 

 which every florist in this city will use 

 on delivery" trucks. This will aid greatly 

 in advertising the show. 



W. W. Thomson, chairman of the 

 finance committee, reported good re- 

 si)onse in receiving money toward 

 financing this show. More than $1,800 is 

 already received and good coiiperation 

 is noted among all the florists and grow- 

 ers. 



Andrew Welch, of the hotel and trans- 

 portation committee, reports more than 

 12.") ri>servations already. Anyone desir- 

 ing to make r(^s(>rvations should write 

 to Andrew Welch, at the E. M. Welch 

 Flower Shop, Hartford, Conn. Members 

 coming through from the west can 

 change' at Springfield, Mass., on the main 

 line. Local trains to Hartford are run 

 liourly from there. 



A large body from New York is ex- 

 pected. Several members of the Garden 

 Club of America, New York, have al- 

 ready made plans and it is expected that 

 they will attend in a body the first day 

 of 'the show. A. L. Miller, Brooklyn, 

 N. Y., will have several plants at the 

 exhibition. The Hcnshaw Floral Co., 

 New York, will send a collection of 

 choice roses by special messenger early 

 January 25. 



George Hubbard, ])residcnt of the 

 Manufacturers' Association of Hart 

 ford, will speak at the banquet. 



Four florists aggregating 200 years_ in 

 the florists' l)\isiness and still active 

 will be guests the evening of the ban- 

 quet. A. X. Tierson. John Coombs, C. A. 

 Siiear and Kobert Marcliant arc the old- 

 timers. 



Some Already Booked. 



A few who have already booked reser- 

 vations at the Hotel liond through An- 

 drew Webh, of the hotel conunittee, 

 are: 



Nelson. .1. V... Fr:iliiiiiKli;iin. M:iss. 



DoriicT. '['. K.. I,;if:i.vi>llc. Iml. 



lliixtc.n. Ccnri-'c, N:isl!\i:i, N. II. 



S:inn<lcrs, Knii'st. I,<'\vistiiii, Mo. 



.loliMs.m. C. W.. Hurkfonl. III. 



l'iiiilproki>. A. A., Itcviil.v. Mass. 



r:iltiii. 11. 'I'., ■rcukshiiry. M;iss. 



Sim, William. Clif toiii1;il<'. Mass. 



Wi'st..n, T. A., .New Vnik. 



Stiippv. v. A., .St. .Tnsrph, Mo. 



•Toy. ■riioiiias, N.islivilli', Tcnn. 



('Iiristriisrii, A., SliiiH'lijiii. Mass. 



Kiili.irds. K. .\., <;rc..iilii>Iil. Mass. 



.Inliiison, ('. It.. Mariotta, I'a. 



Ilasslar. CcnirtJO. 



Hakcr. Frank .1., T'lii-a. N. Y. 



linker, Cliarles, Tliia, N. Y. 



Kowlaiids. W. A., Wliitcslioro. N. Y. 



Uraiidt. H., York. I'a. 



Piorson, W. I!., Croiinvell. Tonn. 



McKit, r. I'., riiilaililphia, Pa. 



YoiinR. John. New York. 



,\smns, Ceorse, ChiiaKo. 



Weis.s, Herman, New York. 



Iteok, r.arl ('.. Sand Lake, 



Matliewson, William. 



Scott. C. W., Nosv York. 



Diiekham, W. N., Madison, 



Cobb, W. R., New York. 



Hoelilcr, Oscar, W.'st Hohoken, .N. .1. 



Stroiit. C. S., liiddeford. Me. 



Winkler, Edward, W.ikelield, Mass. 



Ward, D. S., New York. 



Whitney, C. W. 



Howard, W. D., Milford, Mass. 



noward, R. 0. 



Goddard, S. J., Framinsham, Mass. 



N V 



N. .1. 



Roland. T. R.. Naliant. Mass. 



Hart, U. «., Roelienter. N. Y. 



Pelrop, E. Allan, Waltliam. Mass. 



Dnulop, J. H., Toronto. Ont. 



Wheeler. J. E., Natick, Mass. 



Cuhill, W. E., Yonkeis, N. Y. 



Danker, Fred, Albaiiv, N. Y'. 



Hill, K. a., Ru'hmonil. Ind. 



Pegler, Thomas, ilost(m, Mass. 



Dailledouze, E., Hrooklyn, N. Y. 



Heacock, J. W., Wyncute, Pa. 



Mann, E. II,, Iticliniond. Ind. 



I'ennock, S. S., Pliiladelpliia, Pa. 



Nicliolsoa, William. Framinclaini, .Mass. 



Clarke. W. A., Pittsl>nrt;h, Pa. 



Ilensliaw. A. M., New York. 



Skidelsky, S. S., New York. 



•lalin, Paul. 



Saville, William. Sprinutield, .\. .1. 



Kiee, l".. H., New York. 



Smith, Walter E. 



lianr, A. h\ .T., Indianapolis. Ind. 



Hartje, J., Indianapolis, Ind. 



C, B. M. 



April 16. Lose no time in starting 

 them. It would liave been better to 

 start them at 50 degrees about Janu- 

 ary 1, and when growth was well started, 

 to advance the temperature 10 de- 

 grees, but you should still be in time. 

 If you want plants for Memorial day 

 trade, keep them in a cool greenliouse 

 until Piaster plants are out of the way; 

 then give 60 degrees at night. C. W. 



TIMING HYDRANGEAS. 



Will you kindly tell me the num])er of 

 weeks it takes to have the following hy- 

 drangeas in bloom in pots: Louis Fou- 

 car, Oj)al, Mme. Kose, Mine. Hamar, 

 Vieux Chateau, Gen. de Vibraye, Baby 

 Bimbenet, Victor Raoult? Our house 

 runs about 60 degrees at night. They 

 liave been in a cool house until now. 



J. L. s.— in. 



Started at once in the temperature 

 named, most of the hydrangeas ntimed, 

 all of wliich are Frcncli varieties, should 

 be in flower for Easter, which falls on 



HOLDING BACK HYACINTHS. 



How shall I handle single and double 

 daffodils and hyacinths, which have just 

 been planted in flats, to have them in 

 bloom for Mothers' day? Shall I let 

 them get root action and then freeze 

 them down outside by setting them in 

 the field and putting greenliouse soil 

 over them? W. H. D.— Wis. 



Soak the plants well with water. In- 

 stead of putting them outdoors, it would 

 be advisable to stand them on the floor 

 of a cold cellar, covering them with sand 

 or coal ashes. Some freezing will not 

 liarm them. They will keep back and do 

 just as well in such a cellar as outdoors. 

 If you have no cellar, select a site where 

 water will not stand and cover the 

 plants with loam. Later put hay, straw 

 or some other protective mulch over 

 them, so ;is to exclude frost. C. W. 



b;' i^iy.<iii^'iii.;ji'^tii!^ti^i^i|t^ii>^ii»^^ 



OLD PROBLEM 



it78?it^tyMrirsvir?8tirirsvirr»iri^ri^r?8\irrsvifi^rirs\^ 



BOAKDING PLANTS. 



Every ret.'iil florist who has green- 

 liouse space at his disposal is asked by 

 his )>!itrons to Ijoard ferns and other 

 foliage ]dants. Too many florists per- 

 form this service merely with the idea 

 of ."iccomniodating their customers, ac- 

 cepting plants of all descriptions and 

 caring for tlicm at a good deal of ex- 

 pense without hope of getting much 

 more than thanks for their pains. Occa- 

 sionally, when a plant dies on his hands, 

 the florist doi's not even get the thanks, 

 and sometimes even feels himself 

 obliged to re]ilace the plant with a new 

 one, merely to retain the good will of 

 his customer. 



The boarding of plants is a service 

 which may well be done by the retailer 

 who has a greenhouse, but he has a 

 right to expect the Ijeiu-h space devoted 

 to this ]iurpose to ]);iy him ;is well as 

 the rest of liis establishment. If he can- 

 not jierform the service ]profital)ly to 

 liimself, he should in justic(> decline to 

 accept bo.arders. 



At the greenliouses of the Jacob 

 Schiilz Co., beside the entrance to Cave 

 Hill cemetery, at Louisville. Ky., one 

 finds a long bench d(>voted to various 

 kinds of ]>laiits, chiefly ferns, which are 

 there as boarders. This service has been 

 l)erform(>d ever since J.acob Schulz 

 started these greenhouses, but his son, 

 on succeeding to their management, put 

 it on a profitable basis, by figuring out 

 the value of the space devoted to such 

 plants, and then dividing the sum by 

 the number of jilants cared for. He 

 found it was necessary to raise the 

 prices charged, but that has not driven 

 away the boarders. There are still hun- 

 dreds of them cared for eacli year. Now, 



he asserts, tliey pay the annual coal 

 bill. No longer are they unprofitable. 

 The jirice to be charged a customer 

 for caring for a plant depends upon the 

 size. The florist should cliarge wliatever 

 he liclieves that amount of space on his 

 bench is worth. The amount usually 

 asked ranges from 75 cents or ,$1 to $2 

 or $:',, for jilants in from 4-inch to 8-inch 

 pots, and ujiwards for tubbed specimens 

 of rubber, banjiiia Jind other pl.ants con- 

 signed to !i florist's care. This charge 

 should l)e for the space occupitnl by the 

 plants and for the necessary watering. 

 If repotting or any other service is ren- 

 dered in addition, an extra 50 or 75 cents 

 or ,$1, according to the time and mate- 

 ri.-ils required, should be adde<l to the 

 bill. 



Many plants brought to the florist, of 

 course, are not worth the expenditure of 

 such sums. The florist will do well to 

 tell his customer frankly when the cost 

 of boiirding a plant will amount to as 

 much ;is, or sometimes more than, a new 

 pliint would cost. Frequently this state- 

 ment will not deter a customer who has 

 some old ))et to be cared for. 



ri.ints which are certain not to thrive 

 in the florist's care should be refused. 

 An old, scraggly fern that is near death 

 should not bo accepted. Otherwise the 

 florist lays himself open to expression 

 of dissatisfaction on the part of the 

 customer when the plant is called for 

 and occasionally to a demand that the 

 plant be replaced. It is better to avoid 

 such trouble, even if the customer as- 

 serts that he or slie will take the fern 

 to the florist down the street. Let the 

 florist down the street board the fern. 

 When it has died on his hands your cus- 

 tomer will come back to you with in- 

 creased respect for your judgment. 



