38 



The Florists' Review 



Januabz 19. 1922 



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PUBLICITY CAMPAIGN. 



Letters That Spell Success. 



The publicity committee is greatly 

 pleased with the manner in which the 

 1922 campaign is opening. General in- 

 terest in the project is daily increasing 

 and voluntary subscriptions are coming 

 to the secretary's office in cheerful vol- 

 ume. The doubling of previous subscrip- 

 tions lends more than ordinary encour- 

 agement, especially when a subscription 

 is accompanied by a letter such as the 

 following: 



There Is no question in my mind as to tlie 

 value of the florists' publicity campaign. I am 

 sure we cannot afford to back up or let what 

 we have gained go by default for lack of funds. 

 I am enclosing check from our firm for double 

 the amount of last subscription and wish you 

 every success in this enterprise, which will have 

 my support at all times. 



Henry Smith Floral Co., 



Per Henry Smith. 



or the following: 



Herewith our check for $50 for the national 

 publicity campaign. You have sent us a state- 

 ment for only $'25, but we believe that right 

 now is the proper time for the trade to advertise 

 and on a larger scale than ever before. With a 

 return of better times, there will be more and 

 more advertising of various kinds, designed to 

 attract the public's money, and if flowers are 

 not kept in the foreground, florists are apt to be 

 harmed rather than benefited by better times, 

 because the public will have its attention called 

 to so many other Items. We wish to do our 

 bit towards a larger campaign. 



Burlington Willow Ware Shops, 

 and this: 



The letter dated December 27 describing the 

 probable effect upon tlip florists' business of 

 letting up in the advertising campaign has been 

 read with much interest. We are entirely in 

 accordance with the ideas expressed and realize 

 that we must do as much or more than formerly 

 to maintain our position in the business world. 

 We are pleased to double our annual subscrip- 

 tion for the next four years and vou will 

 find enclosed check for $.")0 for this year's 

 . amount. F. E. Palmer, Inc., 



Per Louise E. Palmer, Pres. 

 Without a doubt, similar thoughts are 

 occupying the minds of all up-to-date 

 florists in the country. With the pres- 

 tige obtained for our slogan through the 

 first campaign, we need a liberal fund, 

 not only to keep up that prestige, but 

 to extend the influence or the slogan. 

 We have reached a large number of the 

 people of this country and impressed 

 our slogan upon them. It must be re- 

 membered, however, that we have only 

 scratched the surface of our publicity 

 field. Much greater possibilities remain. 

 Only such magazines as the committee 

 felt would give us immediate results 

 have been used. There is a wealth of 

 good mediums awaiting our further ex- 

 ploitation and the committee is deeply 

 engaged in consideration of the list. 

 This does not mean that our old ground 

 should be abandoned. It is necessary 

 that we should become more strongly 

 entrenched in it. The results certainly 

 will not be less than we have accom- 

 plished and promise to be greater. The 

 publicity nail is well set. Let us drive 

 it as far home as possible. 



Our New Campaign. 



The new campaign is well begun, and 

 there is abundant evidence that it will 

 far eclipse the old one, which resulted 

 in benefit almost too great to realize. 

 Still, there are thousands of florists who 

 are yet deaf to our appcal.s, not seeming 

 to appreciate the nation-wide good the 



campaign for publicity for flowers has 

 brought to our industry. 



Perhaps in no line of industry are 

 those engaged in it closer to each other 

 than florists and the committee would 

 welcome the assistance of those who 

 have already subscribed in seeing that 

 non-subscribers in their various sections 

 come to a proper understanding of the 

 objects of the campaign. 



Members of the S. A. F. who are can- 

 vassing their neighbors under our sub- 

 scription book plan are urged to send 

 in their reports as to subscriptions tak- 

 en. The reports already in from several 

 sections show praiseworthy work in this 

 connection. 



Financial Status. 



The financial status of the campaign 

 is fully shown in the following reports 

 from the secretary's office. 



Subscriptions to the national pub- 

 licity campaign on account of the cam- 

 paign prior to January 1, 1922, are re- 

 ported as follows: 



Hroadway Florist, Los Angeles $ 30.00 



Previously reported 33,344.23 



Total $33,274.23 



The following subscriptions have been 



paid in since January 1, 1922, and are 



applied to the 1922 publicity campaign: 



William J. Johnston, Baltimore, Md $ 25.00 



South Shore Floral Co., Speonk, N. Y... 10.00 



W. Bruce Clinger, Milton, Pa 10.00 



Fred H. Lemon & Co., Richmond, Ind... 20.00 



Budlong Kose Co., Auburn, R. 1 100.00 



A. H. Hews & Co., Cambridge, Mass 50.00 



I'rlmroso Flower Shop, Ardmore, Pa 10.00 



Fisher Florist, Inc., New London, Conn. 10.00 



.Starr the Florist, Wilson, N. C, 25.00 



(Jeo. W. Jacobs, Canton, III 15.00 



Ituxton Greenhouse, Inc., Nashua, N. H. 10.00 



Barring's Greenhouse, Statesville, N. C. 3.00 



Jacob Scbulz Co., Louisville, Ky 25.00 



L. B. Brague & Son, Hinsdale, Mass 20.00 



Miller Bros., Abilene, Kan 5.00 



Lake Shore Greenhouse, Albert Ix?!i, 



Minn lo.OO 



Reese Floral Co., Gainesville, Ga 5.00 



'riiomasville Nurseries, ThomusviUe, Ga.. 5.00 



John Eltel & Son, Greencastle, Ind 10.00 



W. A. Harkett, Dubuque. la 5 00 



Rowden & Mitchell, Wallingford, Conn. 5.00 



Mark Aitken, Springfield, Mass r>0.00 



Albert Hruban, Omiiha. Neb 10.00 



Frank Oechslin, Chicago, 111 10o!o0 



Joy Floral Co., Nashville, Tenn 100 00 



Edward J. Taylor, Bridgeport, Conn 10 00 



Espelin Floral Co., Fort Collins, Colo. . . 20 00 



Schroeder Floral Co., Milwaukee, Wis . . 5 00 



John C. Gracey, Philadelphia lo!o0 



Herman Niessner, Johnstown, Pa 10 00 



Morgan Floral Co., Fort Morgan, Colo..! 10 00 



Jesse P. King, Mount Airy, Md 20 00 



Denver Wholesale Florists' Co., Denver, 



Colo 25 00 



N. A. Benson, Denver, Colo 25 00 



Waldemar Osterby, Stamford, Conn . 10 00 



Edward Van Reuth, Jr., Baltimore, Md . 1 00 



(Jrant Newport & .Son. Cedar Rapids, la. 10 00 



John L. Stanley, Downlngtown. Pa.. . 5 00 



W. Frank & Sons, Portland, Ind 15 00 



Walter Garland, IVn Argyl, Pa 500 



John Lawrence. Ogdensburg, N. Y. ...... 20 00 



H. P. Friederichsen, Marengo, la....!!! ~5 00 



John Wolf, Savannah, Ga 10 00 



Mrs. B. Haschke, Dayton, !!! r, (M> 



W. A. Harkett, Dubuque, fa 10 (K) 



W. J. Evendcn's Son, Williamsport! Pa! 5 00 



Henry Eichholz, Waycnsboro, Pa.. 1000 

 W W. Thomson Co., West Hartfonl, 



f^"nn 25 00 



Willis H. Baldwin. Conshohocken, Pa 10 00 



John Scragg, Redding, Cal r.'oii 



E. W, Platter, Carbondale, III '■ i oo 



J. W. Ross, Centralia, HI 10 00 



Haworths Greenhouses, Farmington 



Conn ' r fiQ 



G. W. Pfaltzgraff, York. Pa ,r, 00 



Alice Bieber, Colby, Kan 50() 



Eliot Worden, Jamestown, N. Y...!!!!! !';'oo 



Austin Wickstrom. Jamestown, N. Y..!! 500 



Charles Johnson, Jamestown, N. Y .^ OO 



R. P. Mauser, Jamestown, N. Y ! 2 00 



Gould & Co., Onarga, 111 ! 25 00 



E. A. Ixjwatsch, Chicago. Ill 10 00 



Hugo Luedtke, Maywood, 111 500 



Solon R. Baker, Concord, N. H 10 00 



L. Stnpp Co., Rock Island, III 20 00 



T. L. Metcalfe, HopklnsvlUe, Ky $ 5.00 



George T. Clarke, Auburn, N. Y 10.00 



C. F. Cray thorn. Maple Shade, N. J.... 10.00 



Harry 0. Bock, Burlington, la 15.00 



A. F. Peterson, Wheaton, 111 2.60 



Geo. B. Truscott, Mackinac Island, Mich. 3.00 



Samuel Feast & Sons, Baltimore, Md 50.00 



Henry Smith Floral Co., Grand Rapids, 



Mich 100.00 



Herman R. Fisher, Marysvllle, Kan 20.00 



Joseph Olesky, Glens Falls, N. Y 2.00 



William Lamb, Islip, L. I., N. Y 5.00 



R. J. Orr, Vlneland, N. J 5.0« 



John Schoepfie, Chicago, 111 5.00 



C. C. Pollworth Co., Milwaukee, Wis. 100.00 



John H. Stalford, Bar Harbor, Me 10.00 



Paul M. 01m, Bath, Me 25.00 



A. M. Herrick, Hackettstown, N. J 10.00 



Rupert Kienle, Philadelphia, Pa 10.00 



Fred A. Albrecht, Brooklyn, N. Y 5.00 



John Cook, Baltimore, Md 10.00 



Gustave W. Grossart, Belleville, 111 10.00 



Ernest Stein, Warrenpoint, N. J 10.00 



William F. McCord Co., Tarrytown, N. 



Y 25.00 



Harold J. Lewis, Plalnfield, Conn 2.00 



Pittsburgh Cut Flower Co., Pittsburgh, 



Pa 200.00 



Paul M. Hubbard & Co., Bristol, Conn... 15.00 



Ixiuis Burk, Philadelphia, Pa 10.00 



L. L. Baysen. Pensacola, Fla 5.00 



WiUiam H. Siebrecht, Pleasantville, N. 



Y 50.00 



Henry Hansen, Catskill, N. Y 10.00 



Joseph J. Hellenthal, Columbus, 10.00 



Flower Shop (Otto Buseck), Ashevllle, 



N. C 12.50 



M. B. Kingman, Amherst, Mass 5.00 



Kennedy & Ledoux, St. Albans, Vt 5.00 



Charles Fish, Blue Point, N. Y 5 00 



H. B. Weaver, Bird in Hand, Pa 10.00 



Weiss & Meyer Co., Maywood, lU 50.00 



I. N. Kramer & Son, Cedar Rapids, la.. 15.00 



Henry Baer, Peoria , HI 26.00 



Henry Meinert, Marietta, Ga 5.00 



William Goos, Bettendorf, la 10 00 



Frederick Hoffman, Pawtucket, R. I 10.00 



W. H. Workman, Oswego, N. Y 10 00 



Fischer & Burkland, Youngstown, 5.00 



R. L. Isherwood, Chillicothe, Mo 10 00 



P. & W. O. Jahn, East Brldgewater, 



Mass 20.00 



Ansel D. Carpenter, Cohoes, N. Y 25.00 



Kllmmer's Greenhouses, Forest Park, 



„ I" 10.00 



Butterworth Floral Co., Muskegon, Midi. 5.00 



A. Reinhardt, North Milwaukee, Wis... 5.00 



Thomas Roland. Nahant, Mass 100 00 



Wyatt Flower Shop, Philadelphia 10.00 



John B. Nelson, Framingham, Mass 10.00 



Mrs. Anna Jackson, Yates Center, Kan.. 3 00 



William' K. Harris, Philadelphia 50.00 



Margaret Vogt Hall, Camden. N.J 5 00 



Albert Kempe, Indianapolis, Ind 2 50 



Lewis Flower Shop, Lockport, N. Y 10 00 



Hembreiker & Cole, Springfield, 111 10 QO 



O. B. Stevens, Shenandoah, la 5 00 



Stelzig's Floral Store, Bellefontalne, O. . 10 00 



Mrs. D. D. Haskett. Greenville, N. C 1,00 



Hall & Robinson, Montreal, Canada 25.00 



James Seaver, Framingham, Mass 3 00 



Henry A. Dreer, Philadelphia 10o!o0 



Jonathan Rodman, Scranton, Pa 10 00 



Frederick Flower Shop, Pittsburgh, Pa.. 1000 



James Schols, Grand Rapids, Mich. . 5 00 

 John N. Champion & Co., New Haven, 



Conn .30 00 



Hallgren Bros., Wilson, Conn. ..!!!!!! 10 00 



W. Rummler, Rutherford, N. J 500 



John Hanlon & Sons, Philadelphia 1000 



Holton & Hunkel Co., Milwaukee, Wis.. 50 00 



W. W. Powers, Nashua, N. H 10 00 



Trautman & Smith, Geneva, N. Y .. 500 



Hasselbrlng, Flint. Mich 2500 



Posey Shop, Meadville, Pa 5 OO 



S. S. Pennock Co., Philadelphia 30000 



Frank Finger, Bayside, L. I., N. Y.... 10.00 



Valentin Burgevin, Inc.. Kingston, N. Y 50 00 



John C. Gracey, Philadelphia 5 00 



T. Neilson Gelger, Philadelphia lo'oo 



Fred W. Wise, E. Aurora, N. Y. . ! ! ! ! ! . 5 00 



George Craig, Philadelphia i.'j oo 



H. 0. Hannah, Sherman. Tex lo'oo 



Geo. A. Kuhl, Pekin, 111 10 oo 



A. H. Budlong, Chicago, III '."."." 100 00 



Williams Floral Co., Bedford, Ind 5 00 



Joseph Harris & Bro., Sbamokin, Pa.... 500 



J. Oliver Johnson. Chicago, HI .. 500 



Webster Greenhouses, Centralia, 'ill'.! ! ! lo'oo 



Charles R. Herr, Strasburg, Pa 500 



Herbert A. Spavins. Mt. Kisco, N Y 500 



Harold Otter, Moorestown, N J koo 



Knull Floral Co., Tampa, Fla...!!! 1000 



Joseph H. Hill Co., Richmond, Ind...! 1.50 00 



C. Curtis, Plantsville. Conn...!. 1500 



A. J. Bentzen, St. Louis. Mo '." 25 00 



John B. Harmon, Catonsvllle, Md . »i'n« 



George C. Wetland, Evanston, 111!..!!! 2500 



C B. Holbrow, Brighton, Mass 2OOO 



Flower Shop. Pittsfleld, Mass io!oo 



.January 2 to 7, inclusive, 1922 $336350 



Received in 1921 ; ! 9^!oo 



To'"' $37275.50 



