jANdABY 19, 1922 



The Florists' Review 



69 



effl£qgtfHLi c l ivc iy=^epeHf&a^ 



The fl qrtote whose cards appear on the pages carrying this head, are prepared to fill or ders 

 "*" from other florists for local delivery on the usual basis. — ' 



FOREIGN SECTION 



ENGLAND 



You can 



"Sfay It with 



Flowen" to 



anyone in 



theBritiih 



Itles through 



Bee*' 



Flower 



Senrice 



lleniben 



r. T. D. 



BOLD STREET. 



Steamers 



urivingator 



leaving any 



pott can be 



served at a 



few hours* 



notice 



Hambeia 

 P. T. D. 



LIVERPOOL 



BRUSSELS, BELGIUM 



M. FROUTE. S-i^'uf d^s'^oS 



Prompt service anywhere in BELGIUM, 

 HOLLAND and GERMANY. Orders 

 filled to your entire satisfaction. 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



87 Rue lApeyrouse 

 PARIS, near the Doile. FRANCE 



CABLE US TOUR ORDERS FOR 



ENGLAND 



With flfteen fanportant ihops In 8m>d centers, we are 

 the largest floruts in England and better equipped 

 than anyone else to carry out cable orders. 



DINGLEYS. Ltd. 



HesdOffloe: CambridKeSt., MANCHESTER 



LIVFRPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND, 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



cent white, fifty per cent red and five 

 per cent blue. 



In the selection of a color for window 

 backgrounds, the window trimmer may 

 sometimes find it of advantage to utilize 

 the value of associations attached to 

 certain colors. Some colors lend warmth 

 to the display, others the effect of cool- 

 ness. Red, yellow, and shades and tints 

 in which these colors predominate, arc 

 warm colors. Blue is a cool color. Green, 

 a mixture of blue and yellow, is also 

 a cool color. But purple, a mixture of 

 blue and red, is a warm color. For 

 window displays during the summer or 

 for those in which an effect of coolness 

 is desired, blue or green should be used. 



Association of Colors. 



Certain colors, also, are associated 

 with certain feelings or mental moods. 

 Red, orange, pink and yellow connote 

 joy and similar high spiritual feeling. 

 Blue and green are associated with 

 peace and calm. Purple, light brown 

 and gray indicate seriousness, while dark 

 brown and black denote gloom and sor- 

 row. There are, besides these few gen- 



"Why 



or 



Not? 



»» 



Suko, the Jap, has broken out again. 

 This time it's about "getting after" the busi- 

 ness we never get. 



"Why for, go you. Mister Stumpp, for just 

 same business like odder florist, he get 

 better? 



He know better, whole lot than you, how 

 he get to got it. 



He know long ago ho^v, when you just be- 

 gin to how learn. 



So many things you know already, why for 

 all time, not more use, just same you know 

 how more? 



Why so much try all time do something 

 else, when you can so much better do some- 

 thing you all time not much do? 



In Japan, one mans he makes always vases, 

 and maybe odder things, three or two. 

 All time he do dose ting so many time, no 

 one can do as well like him. 

 Him then everybody come to when want 

 that ting, and much pay with pleasure. 

 I am now think of one thing for you should 

 very bigger be; him that F. T. D. what al- 

 ready you fill orders line, and never pot 

 geraniums send, in place odder ting what 

 telegrams say send. 



W^hy not more tell how very fine you fill all 

 F. T. D., so more can get of what have 

 already got?" 



Don't forget your special appeal for F, T. D. 

 orders on the following birthdays: 



Stonewall Jackson . . , Jan. 21st. 

 William McKinley . . Jan. 29th. 



New York* 8 Favorite Flower Shop 



Phone Plaza 8190 fifth Avenuc at 58th Street 



eral color associations, certain expres- 

 sions of abstract ideas by means of color. 

 Red, for instance, stands for courage and 

 bravery. White is held to indicate vir- 

 tue and purity. These popular associa- 

 tions may occasionally be made use of 

 by the window dresser in the selection 

 of a color for a background, provided, 

 however, that it coincides with the har- 

 mony of the display. 



Often the same color as that pre- 

 dominating in the stock displayed will 

 be found to make an admirable back- 

 ground if used in a contrasting shade. 

 Thus, if dark red is the prevailing color 

 of the flowers in the window, pink may 

 be used. Similarly a sky blue tint is 

 a good background for dark blue, and 

 vice versa. The reason for this is the 

 contrast of white and black, the darker 



