26 



The Florists^ Review 



lAMAItY 2G. lOaU 



tail lldwcr stiPiTs li;i\c slated llial thry 

 wiTi' iiol satislicd with |iriilitN nl' less 

 tliaii Irii |ici- cent ill aii\- year ami aiiiieil 

 at twelve and one lialf er lil'teeii per 

 "•('lit, ealelilat ill^ that an elT year init^ht 

 create a hiss, \\hi(li wmiM e(|iiali/e the 

 larger earniiii^s. it' the\ weii' ulilaiiied, 

 ill liKire lliish times. Ami there is a 

 dceicled dinVreme lietween the i-a|iilal 

 iiixestiiieiit cit' a ^rower and that <<{' a 

 retail st oi-ekee|Mr. 



The ea leiilat inns r<ir the two \-eais 

 sJHiw that the a\eiae,. |,ii,-e per tJnwiM 

 iddained ill I'.'L'l was ."i.lT eent^ unis^., 

 and 1.(10 cents iiei ; I hat is, when t he 



IMldits ha\e In. ,11 deducteil. ill iHL'll 



tiic a\eia^;i' price per llewer was 7.M 1 

 cents eriiss nmi ti.L'l cenis m'l. 'i'lie a\ 

 era^e price |ier plant ill I'll'l wa-- .*i.:il 

 ^riiss ami $1.11 net, or a piadit id' -" 

 "•cuts pel plant. In I'.tL'ii (he axi'i-at;- 

 <'ariiin;.;s per ■|ilaiil were .-s 1 .li 1 :;."i er,,v. 

 :ind $l.:;71'i net, er a pndit nf :_' l.l' 

 cents per plant. 



On tile preceding; pa^e appears a taiile 

 wiiicti sJKiws tii(> ciist id pidiliict inn dm- 

 'u\<S tlic Iwii years, in twn was-, '{'he 

 (irsf two cnlinnns cmnpare tiie cnst per 

 |iiaiit in tlietwo \cars. 'I'ln' last twe 

 .■lilllinils sh,'W the percentage nt' the total 

 reciMpts whiiii wel-e applied oil eaidl of 

 1 lie t Wo it I'liis ineiit ioiied in t lie t wo 

 \ears under consideia t ion. h'or example, 

 coal in lliL'ii cost L'.'l.i cents per plant; 

 ill l!l-i it .-ost L'7 cents piM- |daiil, or 

 alioi.it (iiiesixtii jnoi-e tlian in lltl'il. In 

 l!ll-'lt llie i'(i;|i liill was se\ I'liteell per i-ellt 

 more of the total rec(dpts I'or tiie ye.ar. 



Ill I!»L'l, W ilell the expense t'or t'llel went 

 'M' and the receipts went liow II, the tlhd 

 lliil was L'.l.li pell- i-eiil of the oi'os^ le 



<'ei]/ts lit' tile ye.ar. 



Most Important Expenses. 



It will lie seen from the t.alndalion, 

 tliat the most iiii|'iiirtaiit items ot' ex- 

 jiense .are lalmi- .-ind t'licd. The item of 

 <-<iiiniiissioii ii'presints the m:in:i:;er's 

 (lerccntajie- ot' t he iccidpts. The item of 

 salaries represijuts the I'i'Diiiiier.at ion of 

 ineniliei-s ni' the linn, and tiie iieiii oi 



jiay i-oll coxers tiie liands in the yi n 



lidlises. These three items, it will Im- 

 lldted, tipt.al hetweeii I'orty .aiid fifty per 

 (■(■nt id' tile ni'oss ii'cdpt-. Last \r;iy 

 these tlirei' items coiiiKim-.l with the .-o.-d 



hill totaled TL'.s 1 per cent of 1 1 lit ire 



i-eceipts t'or the \-eai. r.r ne.-irl\- three 

 ipiart er^. 



There ;iie ;i ntimlier ol i nt ere-t i ni; 

 tliinj:s which will lie disceiiid l.y arow 

 ers wliii si-riit ini/e these liyiiri'- closelv 

 t'or comparison with their own. ()iie 



is the item ol' deplcci.'it ion, tli;it ol'l 

 disi-iissi-d item, whiidi in thi'-e tiijiires 



amounts to .-IJipl oxim.'lt id \- li\e pel- cel'll 

 of 1lle ej-iiss receipt- relllemiiel. re 



ei'i|ils. not in\estment. It will lie neied 

 that iia.viiii'iit t'or .-idx III i-.ini;. w h ich rep 

 resents this i^row.r's conl riliiit ion to the 

 .Mlied Florists' .\ss,ici;it ion of Illinois, 

 under the growers' a^-e-.snieiit ot' one 



li;ilf (it' one per cent ot' the lot;d re 



<-eipts, ;inioiint^ to hs^ th;iii twotliir.K 

 <it' a cent per pl:iiil. ;in .i iisimi i Ilea nt item 



.•llnolio the rest. Indeed, there ;! re o|||v 



two items so -m.all. in-iirame .-11111 in 

 secticiiles. 



No donlit. flower- ill re.-i.lin^ t le -e 

 ti^nres will till. I iii;in\ point- to comment 

 •ii|i(in wliich have not In en LTinie into in 

 tliis lirief eonsider;it ion. The (jcrnres 

 .-ire {riven as represeat;it i\ e, so t';ir iis 

 one {rreeiihoiise est;i lilislnnenf is rejire 

 SPlltative; the miitter of per-oiial direc 

 tion enters so liiryely into the success 

 of a hiisiiiess (if tliis kind that figures 

 Mill \ .-irv witii e;ich i iid i \ idii;i 1 ca-e. 



Those throwers wlio read these lii;iires 

 will lind items in their own hooks which 

 will t'lirnisli int crest inj; coiniiarisons, a f- 

 fonlino, peiliaps, more li^jlit upon {jreen- 

 iioiise e;irnin^s tiian has heeii presented 

 in t liesc' lew notes. In case such y;row- 

 ers w isii to present tiieir coiimieiits to 

 the tr;ide, the I'Mitor will lie jileased to 

 receive tlieiii, and will treat such coiii- 

 niiinicat ions as stricti.v conlident iai un- 

 less it is ol liei'wisc stated. 



BIG DROP IN GLASS. 



.\ n nonncemeiit w;is piililished .l;iniiar,v 

 Llii. Jiy the .\ mei'ic-i n Window (iiass ("o., 

 ot' •■i reduction ot' t w eiit y t liree percent 

 in the price of connnon window };lass. 

 A cut of twenty jier cent w;is m;ide 

 in April, IIIL'I. When tile jirice of jiiate 

 l;I;iss w.-is reduced eij^liteen per cent 

 1 'ei-emlier 1. it w:is .-inticipated that a 

 simil;ir reduction would ttike place in 



Have You Figures? 



Ihe figures on the pre- 

 ceding page, regarding 

 growing costs, were sup- 

 plied by a well known 

 member of the trade so 

 that information on this 

 vital subject might be 

 more widespread and de- 

 tailed. They are presented 

 here without his name, 

 though he made no re- 

 quest that it be omitted, 

 so that other growers 

 would feel free to supply 

 similar data for purposes 

 of comparison, without 

 fear lest their identity be 

 revealed. Discussion of 

 these figures and any 

 others will be welcomed 

 by the Itditor, and all com- 

 munications will be re- 

 i^arded as confidentiiil. 



the prii-es ol' window ;ilass. Tiie .-in- 

 liolllicement pnlilisiied l;ist week, iiow- 

 e\ei. iii.-ike-- til" redllctioll tWo pel' cent 

 '^re.-iier tli.-iii 1li;it in plate ylass. Tin- 

 i ndictiiieiil ot' i.-iiior le;iders, in;inufac- 

 tlirel-- all'l s;ile- .'l^ellts for iin alleged 

 conspir.-i(-\ to restrict ipiodiict ion .■iml 

 control prices has lieen followed l>v n 

 sliow ot' oreater .-ictisity in tin' window 

 uda--- tr.-ide. and tin- |irice cut seenn-d 

 im \ ii aide. 



VIOLET SEASON. 



.\t tills time ol' the ye;ir tin- retail 

 lloiist wlio wisiies to keep Ills ii;inie con 

 staiitly iiel'ore the piililic may lie ;it a 

 loss to know what to advertise. In tliis 

 event he inieht take a leaf from tlie 

 iiook of renii the I'Morist, of I'loston, 

 wild has iieell f e.-| t II ri !!<,' violets in Ills 

 neWsp:ipei- advertisine during the 

 month. Two large .'id v ert isements. for 

 in-iai .ijipeared in the Boston Post 



on successive (lavs. One declared in 

 lieadlines, " l'eiin"'s Violet Cluster I.s a 

 rioral Classic." The advertisement 

 went on to say, ''For years the J'enn 

 violets have been the standard of q\\n\- 

 ity. When tliev leave? our store on 

 their wa.v to the recijiieiit they carry ;i 

 distinction that is unrivaled by any 

 otiier floral }i\ft. The choicest violets 

 in jierfect condition, artisticall.v ar- 

 raiij^cd for tlie corsa^je, $.'!.00." 



I'enn the Florist oH'c^rs a bunch of 

 these violets in a jirotective container 

 at $^^.2r) to be sent bv mail. 



FOR PERFECT SHIPMENTS. 



Results of Campaign. 



Siii|i]iers of the country made a score 

 of !t!».l(l per cent in the ''perfect ptick- 

 aiie c;inipaij;n, " .■iccordinj^ to a recapil- 

 iilatioii of the results of the movonient 

 .just announced by the .joint campaign 

 committee of the Ameiican Railway As- 

 sociation and the .Ainericui Railway 

 h'xjiress Co., which conducted the cam- 

 paign t hroughiuit tiie country in No- 

 vember. 



K'cports of the business iitnidled and 

 the niiiiiiier of exceptions taken on pack- 

 ages, liecaiise of some eri^or or defect in 

 jiacking, marking or registration, were 

 tabultited in Chicago by a corps of ac- . 

 countants, and took a week to complete. 



Huring the '•perfect package month," 

 as N'ovember wtis designated, the rail- 

 rotids were credited with handling 

 !l,.''i.'i!l,7 l"i freight shijiments, to which 

 l(il,7tio exceptions were tiled Viy the 

 carriers. Dui^ing the same ])(>riod, the 

 express company handled 10,8i)it.:i;'32 

 shipments, to which 81,070 cxcejitions 

 Were taken. Tn other words, all fif the 

 carriers handled L'(),li;!i),(l97 shipments, 

 freight and exjiress, on which 1SL!,8.'{0 

 exceptions were entered by carriers, 

 giving a ii;it iniiiil percentage of iMt.lO 

 per cent. 



Rules to Follow. 



To improve sliipping ;ind facilitate 

 deliveries, th(^ following rules are rec- 

 ommended for tliose who send freight 

 .iiid express shipments: 



M.MtKINO. 



1. Sliow full iiiiini' of cnnsi:;ni'i', lii'stinii t inn :in<I 

 st.ilc. I)ii lint iililircviiilc. 



1.V .Sliiiw c-,iiiMl.v vvlicrc tliiTc lire twn nr iimrc 

 t'lwns cif till- sMiiic iiniiu' in state 



a Sliiiw sli I iiiMi-MSK lit nil liiiips 



-1. Slum- iiiiiiiils of (li'sliiiiilioii road if ccrijin 

 ilcliviT.v is ilcsircil. 



.". Sliovv ■'Iroiii" or ■■iniiiiiifiii-tiirpil liv" prcct'il 

 iiiL' sliippcr's name am! aiiitrcss 



•; Krasc or oliliiiTatc olil mnrlis if sccuml 

 lianil jiacKairc is tiscil. avoiding nso of such as 

 tar .IS iiossililtv 



7. .Name am) aiMrcss of shiiipcp and consiunoi' 

 on inside of pa.-kai.'i' will insure deliver.^ if out 

 side marks are lo-t or destro.M-d 



s. I'si' m.-irkini; pol and linisli for markiiiL' 

 packages having uneven siirfai-os. 



IIUJ^INT.. 



1. .Xrianu'e vmir sliipiiint; instructions su tlie 

 -lii|i|iiiiu' ordi-r will lie on lop. 



'J Write plainl.v, I'se t.vpevvriler if iiossitde 

 :i llo mil use worn or piKir I'arbon paper See 



lliMl .'ill co|iies .-U'e lined lip properl.V. 



1 lie -lire -liippiii); inslriiclions afree with 

 inarkini; on p.-nkaijes. 



."1 llescrilie freitlit fiitl.v. acciirafel.v and lie 

 -lire to verif.v . 



• ; Sliow actual '.'riiss w-eijjlii en liill- of ladiiiL' 

 and shipiiini.' orders 



i)Kr.ivi;itv 10 ( .\iti!ii;i! 



I. Deliver .voiir freiflit to railroad station early 

 in tlie da.v and have .-ill express Khipineiiis read.v 

 as e.irly in llie da.v as [lossihlp. 



\1. I>o iioi split voiir shiiiment. Iml deliver 

 coinplelp to avoid dela.v 



Creston. la. The Creston (Jreenhoiisc 

 & Floral Co.. of which Carl dehriM-ke is 

 the jiroprietor, has bought .Sawyer '.^ 

 i-'iower Store. 



