January 26, 1922 



The Florists^ Review 



39 



COMMITTEES AT CLEVELAND. 



Beports on National Show. 



President S. S. Pennoek, George As- 

 mus, chairman, and Secretary John 

 Young met at Cleveland Sunday, Janu- 

 ary 22, with the chairmen of the Cleve- 

 land committees of the national flower 

 show, in order to secure a preliminary 

 report to take with them to Hartford. 



Eeports given by the various chair- 

 men as to the progress made during the 

 last month were quite satisfactory. The 

 publicity committee reports that it 

 has arranged for the use of 132 bill- 

 boards for Cleveland and vicinity, ad- 

 vertising the show during the entire 

 month of March. The show has issued an 

 attractive poster stamp for distribution 

 among retailers and supply men, for 

 pasting on all outgoing mail, letters, 

 catalogues, etc. Requests have come in 

 for more than 100,000 of these attractive 

 stamps. The flower show will be glad to 

 supply them in any quantity to anyone 

 interested, who will write to the Cleve- 

 land oflice, 368 Lennox building. 



Robert Brydon, chairman of the 

 aquarium committee, who held a meet- 

 ing Saturday afternoon, January 21, at 

 the office, has expressed the opinion that 

 there will be over 100 exhibits of rare 

 fish by fanciers and breeders all over the 

 country; that they are working hard 

 with the local Aquarium Society to make 

 this part of the show one of the most in- 

 teresting and unusual that has ever been 

 held. Promises of rare fish from the 

 waters of India, Japan, China, South 

 America, Mexico and the Philippines 

 have come in to date. There will also be 

 innumerable varieties of goldfish on ex- 

 hibition in this department. 



Letters have been received from a 

 number of chambers of commerce in 

 Arizona, promising an exhibit of rare 

 plants and flowers from the deserts of 

 that state. 



Secretary Pochelon, of the F. T. D., 

 and Michael Bloy were in Cleveland 

 January 23, in conference with A. D. 

 Taylor, chairman of the decorating com- 

 mittee, arranging for the construction of 

 a "Temple of Flora," as a big feature 

 exhibit, illustrative of the work of the 

 F. T. D. 



WHITE PEARL AT HOME. 



I noticed the item in The Review for 

 .January 12 regarding the new carna- 

 tion, White Pearl, of Stuart Low & Co., 

 London, England. I wish to say that 

 I saw the carnation at this ])lacc in 

 September, 1921, and, from what I could 

 see then, it surely did look like a win- 

 ner. I noted large, full, beautiful pure 

 white blooms; strong calyx, long stem 

 and the plant perfectly healthy. But 

 whether or not it will do as well under 

 American conditions remains to l)e seen. 

 This firm also had a fine red and a fine 

 yellow carnation and manj' other seed- 

 lings. 



While at the Stuart Low & Co. place 

 I ran across one gentleman well known 

 to many American florists, Harry Bar- 

 nard. Air. Barnard said he does not ex- 

 pect to visit America again, as he is 

 getting too old, although ho crossed 

 eight times during the war. 



Another thing that looked good to me 

 at this place was thousands of azaleas 

 and araucarias in all sizes. What would 

 they not have been worth on this side 

 about Christmas time? 



S. F. Purllant. 



MOTT-LY MUSINGS 



sr^a^-p-AAirTgtirTsviiyavir^traMfi^irA^iri^y^Vir/sviy^^^^ 



W. A. Wettlin, Hornell, N. Y., reports 

 shipping business in plants equaled only 

 by supply, and intends pushing this 

 branch more strongly. 



* • * * 



A shipment of single violets from 

 California was noted in the store of 

 C. E. Gunton, Bradford, Pa. They ar- 

 rived in perfect order and will be offered 



at retail. 



* * * • 



Oswald Obergartner, of Rawson's, El- 

 mira, N. Y., says, to keep snapdragons 

 free from rust, avoid watering overhead 

 in dull weather. 



* • • • 



"Opportunity knocked at our door," 

 observed Stanley G. Barnes, of the 

 Flower Shop, Binghamton, N. Y., re- 

 ferring to the second store, which is to 

 be in order for St. Valentine's day. 

 Business here is expected to exceed past 

 records, based on existing conditions. 



Every Florist 



ha* hit upon idea* 



that have made money 



for him. The *pread 



of such idea* through 



the trade makes progre**. 



wim 



is the medium for spreading those 

 money-making ideas. Tell tlie trade 

 about yours. Contributions on any 

 subject relating to the trade i.are 

 always welcomed by the Editor. 



Tlio way tln-y arp wrltli'n Is not so 

 ltii|>oitant as tlic Ideas they convey. 

 Write as you would talk. 



The new flower shop is located at 17 

 Alain street and will be the headquarters 

 of Proprietor Stanley G. Barnes, while 

 L. W. Adams will officiate at the old 

 stand. Both stores have undergone al- 

 terations, bringing them thoroughly up 

 to the minute. They will be known as 

 the Flower Shop No. 1 and the Flower 



Shop No. 2. 



• • • • 



Eliot Wordon, Jamestown, X. Y., 

 makes a specialty of design work and 

 leads all when a ))ride 's bouquet is de- 

 sired, possessing the requisite tact and 

 talent for high-class trade. 



• • • • 



Henry F. Krucger, Meadville, Pa., 

 says, "It was the grand crop of chry- 

 santhemums we had tlirougli the long 

 season up until now that swelled our 

 liank account and helped relieve the 

 shrinkage that has taken place of late. 

 We are hoping and working for a good 

 St. Valentine's day trade." 



• • • • 



"Are \vc optimistic? Well, just look 

 here," commented Charles N. Cotter, of 

 the Charles N. Cotter Co., Jamestown, 

 N. Y., pointing to an empty storage 



box and a stack of filled orders. It 

 was the end of a perfect day; thb ship- 

 ments were coming in to relieve the 

 shortage; a few bright days would tell, 

 a different story. Not content with an 

 encouraging wholesale prospective, our 

 hustling confrere plans to enter the re- 

 tail business with up-to-date equipment. 



• * * • 



W. J. Beck, Newcastle, Pa., is still 

 receiving congratulations for continuing 

 life's journey with another. His part- 

 ner is an estimable lady from Youngs- 

 town, O. The family is receiving con- 

 dolences from friends with regard to 

 the late Miss Beck, who was .i great fa- 

 vorite at the store. She failed to recover 

 from an operation. 



• * * * 



"Striking a trial balance," observed 

 George Butz, of Butz Bros., Newcastle, 

 Pa., referring to the big ledger before 

 him. "There is something off some- 

 where, but it will come out all right 

 eventually, just as we look for bright 

 weather following this long spell of 

 dullness which favors Mr. (Hoom." A 

 })retty window, dressed chiefly with Cat- 

 tlcya Trianae, pussy willows and adian- 

 tiim, some in baskets, was noted. Wil- 

 liam Butz, the artist, mentioned that 

 such suggestions often make sales. A 

 basket made up chiefly with calendulas 

 the week previotis brought an order for 



a duplicate, to cost $15. 



• * * • 



"Too much pressure," observed Ed- 

 ward Murchie, at the John Murchio 

 place, Sharon, Pa. "Dad lias been fir- 

 ing at night to help out in an emergency 

 and the leak we are fixing iij) may have 

 been the result. It is pardonable, if 

 true, for had it not been for him, there 

 would have been no steam to cause the 

 leak." Tiie veteran founder is hying 

 himself to Pinehurst, S. C, for a spell 

 of golf, leaving the business to the two 

 sons: Edward, who has ciiarge of the 

 home place and the range at Middle- 

 sex, and George, who is in charge of the 

 store. As each of these has a promising 

 son, the name of ^Murchie is promised a 

 continuance in the floral world. A 

 steady increase in business is encourag- 

 ing. 



• • • • 



"Success, something to have 

 achieved," observed R. W. Haas, of 

 G. W. Haas & Son, Meadville, Pa., re- 

 ferring to a copy of the magazine. Suc- 

 cess, in which was a well written article 

 on the slogan, "Say It with Flowers," 

 seen, doubtless, by a large number of 

 readers. "On the subject of publicity," 

 said Mr. Haas, "whicli includes informa- 

 tion presumably of general benefit to the 

 trade, the weekly retail price bulletin, 

 in whatever form, is to my mind mis- 

 leading, since prices are based purely on 

 sujiply and demand. To illustrate, we 

 !nay be long on certain items and the 

 ])arty at the other end of the wire in 

 exactly the opposite condition. This oc- 

 curs more often than not and convinces 

 me that the only real way out of the dif- 

 ficulty is to assume we are honest and 

 square with one another and to act ac- 

 cordingly. Assuredly, no set rule can 

 be laid down. Time will prove the truth 

 of my conviction." W. M. 



