68 



The Florists' Review 



Januarv 26. 1922 



The fl^ste whose cards appear on the pages carrying this head, are prepared to fill orders 

 """■'"" from other florists for local delivery on the usual basis. — """" 



A Message to Memphis; an F. T. D. 

 Order for West Tennessee, Arkansas, or 

 Mississippi and parts of Alabama - -Wire 



IDLEWILD 



GREENHOUSES 



TWO 

 STORES 



Main Store 

 89 S. Main St. 



Branch Store 

 234 East St. 



Then Idlewild Flowers—First Qu£ility—plus all the 

 Artistry of Idlewild Floral Designers, and Prompt 

 Service completes your customer's message to 



*'Say It with Flowers" 

 Idlewild Flowers 



W. H. ENGLEHART. 

 President and Manager 



Memphis, Tennessee 



mumummmi 



S. A. R NEWS 



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SOCIETY OF AMERICAN FLORISTS. 



List of Directors Corrected. 



Through an oversight, the uamca of 

 George Asmus, Chicago, chairman of the 

 national flower show committee, and 

 Henry Penn, Boston, chairman of the 

 publicity committee, were omitted from 

 the published list of the executive board 

 of the society. These directors, of 

 course, take their seats on the board, as 

 directed by the by-laws. George W. 

 Jacobs, Canton, 111., vice-president of 

 the Illinois State Florists' Association, 

 is appointed a director by affiliation, in 

 lieu of the president of that association, 

 Joseph Kohout, who already has a seat 

 on the board as president of the Chicago 

 Florists' Club. 



The Membership Drive. 



The secretary issued, at the opening of 

 the year, an appeal to all members to en- 

 deavor to bring in at least one new mem- 

 ber each. There is no doubt that, with 

 the cordial relations usually existing 

 among the florists of a community, a 

 good word for the society would be suffi- 

 cient to bring in many who have not yet 

 "bothered" themselves with any 



thought of membership. The life mem- 

 bers of the society did not receive the 

 notice referred to, but it is hoped that 

 they, too, will cooperate in the move- 

 ment and do what they can to bring in 

 new members. The society is strong to- 

 day, we all know, but it has not the 

 strength it should have, in view of the 

 20,000 or more who are making their liv- 

 ings from our industry. 



John Young, Sec 'y. 



FIFTH NATIONAL FLOWER SHOW. 



Cleveland, March 25 to April 1. 



There is nothing new to be reported in 

 the development of the Cleveland prep- 

 arations for the show. Herman Knoble, 

 chairman of the local executive com- 

 mittee, is positive that the new audi- 

 torium will be ready for the show at the 

 appointed time. A local condition which 

 has arisen in regard to the propriety of 

 opening the building until it has been 

 actually turned over as complete in 

 building and appointments seems to 

 have occasioned some concern, but Mr. 

 Knoble says no one need be alarmed 

 about it. 



A large supply of posterettes or stick- 

 ers for use on stationerv and in other 



ways is now available for all who will 

 use them. Application for these should 

 be made to L. E. Vinson, secretary to 

 the local executive committee, 370 

 Lenox avenue, Cleveland, stating the 

 quantity desired. There is, of course, 

 no charge for them. 



Reservations of space in the trade sec- 

 tion of the show are mounting up and 

 the outlook is that there will be little, 

 if any, space left after the opening of 

 the show. Prospective exhibitors should 

 remember that this is an 8-day show, and 

 that it will not only be visited by flo- 

 rists from all over the country, but by 

 throngs from the public who are inter- 

 ested in everything to be seen. The rate 

 for space, $1.75 per square foot, includes 

 everything necessary for the staging of 

 a handsome exhibit, with an efifect har- 

 monious with the general ensemble of 

 the show. John Young, Sec'y. 



PUBLICITY CAMPAIGN. 



Discussing the Slogan. 



If anyone ever had a doubt as to the 

 value of our slogan, "Say It with Flow- 

 ers," a glance at a few recent numbers 

 of "Printers' Ink," the organ of the 

 advertising fraternity, would dispel 

 the doubt quickly. The slogan seems to 

 be of such importance that the author- 

 ship of it is challenged, and a contro- 

 versy is now being exploited in the 

 weekly pages of the publication men- 

 tioned. From the correspondence pub- 

 lished the impression is formed that the 

 source of inception of the slogan is im- 



