106 



The Florists^ Review 



January 26. 1922 



LOS ANGELES, CAL. 



[SPECIAL TELEGRAM,] 

 Los Angeles. January 23, — A frost of unusual 

 severity, which invaded this section January 20, 

 continued for several days and did much dam- 

 age. Kentias, Boston ferns and similar stock 

 under lath have been damaged and many thou- 

 sands of dollars have been lost. Some growers 

 saved part of their crops, at least, by smudge 

 fires. Great damage has been done to cut flow- 

 ers outdoors. Heather in some places has been 

 badly hit, spoiling the season's cut and damag- 

 ing next year's plants. Bedding plants, peppers, 

 etc., have been killed by' the thousands. Citrus 

 fruit all over southern California is badly hit. 



The Market. 



Quite a shjirji t'lost oi-ciined in the 

 morning of January 18 and tliis will, 

 no doubt, oause a still further shortage 

 of stock, especially from outdoorij. 

 Roses, despite the immense numbers be- 

 ing sent us, arc cleaned up daily and 

 there seems to lie no ]et-U)> in the de- 

 mand. Carnations have decreased in 

 supply and often there are not sufli- 

 cient good flowers to go arouni'l. 

 Heather is still fairly jilentiful aiul 

 helps out maferijilly in basket work and 

 decorations. Orchids are scarce. Val- 

 ley is about even witli the demand. 

 Sweet peas are short in sup])ly and of 

 ])oor quality. Both retailers and whole- 

 salers report good business, but the lat- 

 ter cannot get enough good stock. All 

 the railroads arc buck in commission 

 again and e\crything is running 

 sniootldy. 



Various Notes. 



Howard E. (iatcs, of Anaheim, has 

 been visiting the city and local nurseries 

 in search of stock for liis landscape busi- 

 ness, Avhicli, lie says, is increasing raji- 

 idly. He also reports good progress at 

 the ret:iil store. Mr. Cates has (loii(> 

 a good deal of local advertising and he 

 studies his business; so he wtdl deserves 

 his success. 



i'aul IStaiger. of Alli;inilira, is seniling 

 fine, well coloreil heather to the market 

 and it meets with a good demand. 



Friday, the thirteenth, did not prove 

 a "jinx" to the stockholders of the 

 American Horists' Exchange on the oc- 

 casion of the meeting for the resale of 

 space. All the old space liolders re- 

 mained and :i considerable number of 

 new ones took s]iace. Manager W. Kent 

 reports that sales of stock consigned to 

 the market are improving constantly. 



While some of the latest novelties in 

 flower seeds are still in short supply at 

 Howard/ & Smith's, the majority are 

 meeting the demand and an esjjecially 

 fine lot of see(]s of asters, stocks, zin- 

 nias and afjuilegias hits l)een worked 

 up. The demand for thi' asters is ]);ir- 

 ticularly good, es])ecially from those 

 customers who tricl these novelties last 

 year. O. W. Howard is busy/ with thf 

 replanting of tlie sunken garjfen at Ex- 

 position park. Many tlio\sands of 

 Dutch bulbs have been put out in tlie..,^ 

 flower beds and considernble quantities 

 of shrubbery and jdants have bt*ti<j^'rtfP" 

 iiatcd by the princijial nurserymen. 

 This is going to be a credit to Los 

 Angeles. 



At the store of E. C. Amling Co.. 

 extra fine hard brake continues to ar- 



rive and is shipped out in large quanti- 

 ties. Business in all lines is reported 

 good by Mr. Amling, who is also busy 

 at Sawtelle, building his new residence 

 and leveling ground for the planting of 

 heather, bulbs and other stock. Adam 

 •Kaspar, head of the packing depart- 

 ment, was away last week, owing to 

 an attack of ptomaine jioisoning, but is 

 back on the job, ready to welcome C. J. 

 Michelsen and Mrs. Michelsen from 

 Chicago. 



Marc Germain has resigned from the 

 presidency of the Germain Seed & 

 Plant Co., liaving sold his interest to 

 Monfred Meyberg, for many years 

 manager of the corporation. Mr. Mey- 

 licrg is now jiresident. 



.John Finken, who for several years 

 has been growing and training espalier- 

 and other forms of fruit trees, is at- 

 taining a great reputation for these and 

 reports a most encouraging demand. 



Ernst Amling has returned from his 

 Chicago trip, his brother Otto and his 

 wife accompanying him here for a visit. 

 Fine rose stock continues to be sent to 

 the E. C. Amling Co. from the Santa 

 Ana range. 



Early morning shipments at the store 

 of Geo. J. Hall & Co. keep the whole 

 force bus}', for fresh stock only goes 

 into these. This careful and constant 

 service is enlarging their business con- 

 siderably. 



Robert Mesick is making a big dis- 

 play of all classes of fruit trees at his 

 nursery on the Whittier boulevard and 

 a good season should result, owing to 

 the immense automobile traffic on this 

 road. 



P^veryone is kept busy at the store of 

 S. Murata & Co., both local and shipping 

 business being reported as excellent. 



Gorini Bros, are in with choice Paper 

 Whites and Chinese lilies. 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Honam of Quality and Smniem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Phone, Pico S18. 



Violets ! Violets ! ! 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



Roses, Heather, Carnations and Peas 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA Sc CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldast and Mott Exp«ri«ne«d Skippart in California 



WE NEVER MISS 



