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The Florists' Review 



jANDARt 26. 1922 



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News of the Nursery Trade 



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The annual meeting of the American 

 Forestry Association will take place at the 

 New Willard hotel, Washington, D. C, 

 January 26. 



At the conference on agriculture at 

 Washington this week. President L. L. 

 Olds represents the American Seed Trade 

 Association. 



B. F. Barr, of Lancaster, Pa., was 

 elected president of the Pennsylvania 

 Nurserymen's Association, which held 

 its convention in Trenton, N. J., last 

 week. 



The annual meeting of the New York 

 State Nurserymen's Association will be 

 held at the I'owers hotel, Rochester, N. Y., 

 Thursday, February 9, at 10 a. m. C. H. 

 Perkins II, Newark, is the president and 

 C. J. Maloy, 209 Linden street, Rochester, 

 is secretary and treasurer. 



The Association of Twin City Nurs- 

 erymen and Landscape Architects held 

 its annual meeting January 12. Harry 

 Franklin Baker was reelected president 

 for the year 1922; John Hawkins was 

 elected vice-president and W. T. March, 

 secretary and treasurer. Plans were dis- 

 cussed for creating a greater interest 

 and understanding in landscape design- 

 ing and the art of gardening. 



ILLINOIS NUBSEBTMEN MEET. 



Enthusiasm Beaches High Point. 



An enthusiastic attendance of 150 

 members of the Illinois State Nursery- 

 men's Association made a notable suc- 

 cess of the annual convention at the 

 Congress hotel, January 19 and 20. 



The election of officers resulted in the 

 following members being selected for 

 the coming year: President, George 

 Klehm; vice-president, Alvin Nelson; 

 treasurer. Miles Bryant, reelected. The 

 following members were elected to fill 

 the vacancies in the executive board: 

 3-year term, J. A. Young; 2-ycar term. 



George Klebm. 



(President-EIect, IIlinoiB Nurserymen's Association.) 



A. H. Hill; 1-year term, W. A. Peter- 

 son and Guy Bryant. 



It was voted to increase the executive 

 board of the association from five mem- 

 bers to seven members and make the re- 

 tiring president and vice-president ex- 

 officio members of the board. It was 

 also voted to employ an engineer to 

 work out a standardized plan of replac- 

 ing stock, the expenses of this plan to 

 be raised by subscription. 



A committee on resolutions was ap- 

 pointed, consisting of the following: 

 Miles Bryant, A. H, Hill and A. O. 

 Johnson. 



President A. M. Augustine, of Normal, 

 111., opened the meeting and, after a 

 rousing welcome and assurance that all 

 of those present were in for a good time, 

 introduced W. F. Therkildson, of the 

 advertising firm of Critchfield & Co., 

 Chicago, as the opening speaker. Fortu- 

 nately for the nursery business, Mr. 

 Iherkildson is devoting his energies to 



the advancement of horticulture. The 

 subject of his message was, "Tell It 

 to the City Folk," and dealt with the 

 means nurserymen can employ to in- 

 crease their sales among the buyers who 

 plant on city lots. The use of the trade- 

 mark was also discussed at length by 

 Mr. TherkUdson and he tried to im- 

 press upon the nurserymen the desira- 

 bility of marking their products so as to 

 give them distinction. As a concrete 

 example, he displayed a marker which 

 called the attention of the prospective 

 customer to "Smith's" apples and not 

 to "Hocking Valley" applies. Mr. 

 Therkildson was so emphatic and so en- 

 thusiastic that he was asked many ques- 

 tions along the lines of advertising. 



Another angle of this same subject 

 was the farmer's side of it, presented 

 bv F. B. White, a prominent and well 

 known advertising man of Chicago. 

 One of his first statements was a defi- 

 nition of advertising: " Advfertising 

 is a true statement of the facts con^ 

 cerning the thing you have to sell, 

 placed where you will create a desire 

 for the possession of it," 



"Misrepresentation of facts, pro- 

 miscuously strewn about, is not adver- 

 tising," continued Mr. White. "Ad- 

 vertising, also, is an investment, not 

 an expense. To make a success of ad- 

 vertising, you must be sure of your prod- 

 uct. It should be tested out to your 

 entire satisfaction, so that you, who are 

 trained in the technical details of it, 

 are convinced that you have a product 

 to offer and that you are rendering a 

 service by placing that product upon the 

 market. You must know where you can 

 find a market for your product, where 

 you can create a desire for the posses- 

 sion of what you have to offer and at 

 what time of the year it would be ap- 

 propriate to begin a campaign of selling 

 your stock. 



"The farmers are dissatisfied," 

 stated Mr. White. "They feel that 

 they are always coming out of the small 

 end of the horn and are, consequently, 



For Progressive 

 Florists 



HILL'S SPECIMEN EVERGREENS 



NOTE: Many Florists are having great success selling Hill's Specimen Evergreens. On any vacant space around 

 your grounds you can heel in a good assortment and easily sell them to customers driving by. No trouble at all to handle 

 Profits unusually good. The following selected varieties are strong, thrifty, and well formed, suitable for the very best 

 trade. Now is the time to cover your needs for Spring planting. Write for Information. 



Abies (Fir) 



Size, 

 feet 



Hill Specimen Kverfrrorns 

 are always worth the price 

 you pay for them: and will 

 be founri the most econom- 

 ical in the long run. 



-D. Hill. 



Concolor 2 -3 



Douglassi 2 -3 



Douglass! 3 -4 



Hemlock 2 -3 



Hemlock 3 -4 



Juniperus (Juniper) 

 Canadensis ....1 -IM 

 Canadensis ....lVi-2 



Pfitzeriana 2 -3 



Pfltzeriana ....3 -4 

 Procumbens ...1 -1V4 

 Procumbens ...1V4-2 

 Tamariscifolia..! -IVi 

 Tamariscifolia. .lVi-2 



Virglniana 2 -3 



Virginiana 3 -4 



Virglniana ... .4 -6 



All .stock balled and burlapped (B & B) at prices below. 

 Juniper Size, 



(Continued) feet 



Each 10 

 $5 50 $50.00 

 25.00 



3.00 

 4.00 

 3.00 

 4.00 



2.25 

 2.75 

 6 00 

 8.00 

 4 00 

 5.00 

 4.00 

 6.00 

 3.00 

 3.60 

 4.50 



35.00 

 27.50 

 35.00 



17.50 

 22.50 

 65.00 

 75.00 

 37.60 

 46.00 

 37.50 

 46.00 

 26.00 

 30.00 

 40.00 



Counarti 2 -3 



Counarti 3 -4 



Elegants. Lee.. 2 -3 



Sohotti 2 -3 



Glauca 2 -3 



Picea (Spruce) 



Alba 2 -3 



Alba 3 -4 



Canadensis ....2 -3 



Canadensis ....3 -4 



Ezcelsa 4 -5 



Pinus (Pine) 



Austriaca 2 -3 



Mugho Comp...l -1'^ 

 Hugbo Comp...lV«-2 



Strobus 4 -6 



Strobus 6 -6 



Sylvestris 2 -3 



Each 

 $4.78 



e.oo 



6.50 

 4.00 

 4.00 



3.60 

 6.00 

 4.50 

 6.00 

 3.60 



3.00 

 2.26 

 3.00 

 2 60 

 3.25 

 2.76 



10 



$42.60 

 65.00 

 60.00 

 35 00 

 35.00 



30.00 

 46.00 

 40.00 

 65.00 

 30.00 



25.00 

 20.00 

 26.00 

 20.00 

 26.00 

 22.60 



Size, 

 Tazus (Tew) feet 

 Canadensis ....1 -IVi 



Cuspidata 1 -V/a 



Cus. Brevifolia.l -IVi 



Each 10 



$3.60 $32.60 



3.75 35.00 



4.26 40.00 



Thuya (Arbor Vitae) 

 Occidentalis ...2 -3 1.76 15.00 



Occidentalis ...3 -4 2.60 20.00 



Globes 114x1% 3.60 80 00 



Compacte IV4XIV4 3.00 87.60 



Pyramidalis ...2 -3 2.75 26,00 



Pyramidalis . . .3 -4 3.75 32.50 



Sibirica 2 -3 4.25 87,60 



Woodwardii ...V/txV/t 3.00 27.60 



SHRUBS AND DECIDTTOUS TREES 



iJirge assortment of choice varietiei 



for lining out. 



5 of snme variety and size at 10 rate. 

 Send for complete oatalo^e. 



THE D. HILL NURSERY CO., Inc. ^^ 403 



EVERGREEN SPECIALISTS LARGEST GROWERS IN AMERICA DundeC, 111. 



