22 



The Florists^ Review 



ArutiBT 4, 1921 



booths and the clerks are made as 

 faftiiliar as possible with those having 

 failed in their payments and those on 

 that list are not given credit again. Wo 

 encourage credit, which is a peculiarity 

 of our location. We feel that when a 

 customer asks for credit and our per- 

 sonal estimate of him warrants the 

 opening of an account we have gained 

 the confidence, in a certain measure, of 

 this customer and that it will encourage 

 him to buy flowers, use the telephone, 



telegraph or write, whatever the case 

 may be, knowing that he has estab- 

 lished credit. We feel justified in this 

 opinion of credits, owing to our having 

 just closed a big year and having lost 

 so small a per cent. This small per 

 cent of loss is attributed to the per- 

 sistent activities of our bookkeepers, 

 whose established procedure is the re- 

 minding of delinquents after the fif- 

 teenth of the following month after 

 date of charge. After that we use our 



best efforts according to the condition 

 or peculiarity of the account. 



Our only plan for improving the re- 

 tail credit situation under which we 

 now exist is that florists report to a 

 special committee of local florists on 

 credits and that the delinquents of all 

 the stores be alphabetically arranged 

 and posted in all stores, thereby elim- 

 inating credits to the undesirables who 

 take advantage of the forced leniency 

 of credit of the florists. 



jy«/]'AJW[«^l^tXfAlWWWWl^liSW[^ 



:ir»^ir.'Svir«vir^r)«\ir)«tir?»ir?s\ir?wrrsvirirsviMsviiyw 



PAGEANT OF PBOOBESS OPENS. 



Florists' Displays Draw Crowds. 



The opening days of the Pageant of 

 Progress exposition, on the municipal 

 pier, Chicago, amply proved the wis- 

 dom of those members of the trade who 

 worked hard to stage a conspicuous dis- 

 play to get the attention of the thou- 

 sands of visitors. While there are not 

 80 many booths taken by florists as was 

 hoped, the few that are there get a 

 vast amount of attention from the 

 crowds. 



Henry Wittbold & Son and Schiller 

 the Florist are the only retailers who 

 occupy booths. The former has a most 

 interesting arrangement of rock gar- 

 den and duck pond, with baskets and 

 vases of cut blooms as well as plants 

 and tubbed evergreens in appropriate 

 places. The latter has a profusion of 

 flowers, in baskets, vases and made-up 

 forms, occupying an extensive space. 

 The feather roses received a good deal 

 of notice. A. Lange, whose work in 

 laying out the display is to be com- 

 mended, contributed adornment to the 

 space allotted for the competitive dis- 

 plays. 



The F. T. D. booth drew much atten- 

 tion because of the globe covered with 

 wires at one end, the telegraph instru- 

 ment clicking constantly under the 

 fingers of an operator from the Western 

 Union Telegraph Co., the luxuriant dis- 

 play of gladioli and other flowers and 

 the attractive furnishings, including 

 wicker chairs for visitors and an icebox 

 and work table for florists' scrutiny, 

 from the A. L. Randall Co., Chicago. 

 The ex])cnsL' of this booth was met by 

 a donation from the P. T. D. and by 

 contributions from the thirty-six Chi- 

 cago members, including the following: 



W. W. Adams, 

 llohannon F'lonil Co. 

 Kdward Clod.v. 

 .Tohnaoii & Chrouis. 



A. I^IIIRP. 



Li'wis & Roroa. • 



William I'nlmpr. 



Everette H. I'caoook Co, 



ScJiiller the Florist. 



A. II. Sclinoidor. 



Wm. J. Smytli. 



Swanson llio Florist. 



K. WicnlKiclicr Co. 



"leorpo Wii'iiliiirl)or. 



"Jporjie Witlliold Co. 



Henr.v Wittbold & Son. 



The display was under the manage- 

 ment of Mrs. Stewart, manager of the 

 Bohannon Floral Co. The Duro Paper 

 Products Co. furnished the boxes for 

 counter sales. 



Trade Exhibits. 



An adjoining booth was fitted by the 

 A. L. Randall Co. with various ap- 



pliances of its manufacture, including 

 foliages, artificial flowers, electric foun- 

 tains, flower boxes and wicker fur- 

 niture, lamps, baskets and bird cages. 

 A miniature 10-piece set of its wicker 

 furniture drew constant notice and fre- 

 quently visitors asked to purchase it 

 for a nursery at home. 



J. Oliver Johnson filled a booth with 

 the lawn grass seed for which he is so 

 well known, and also rat traps, which 

 were continuously under examination. 



Vaughan's Seed Store had a quite 

 elaborate exhibit, which included seeds, 

 bulbs, vegetables from Western Springs, 

 gladioli of about seventy varieties from 

 Michigan, evergreens in tubs and Dick- 

 inson's poultry feeds. 



While not in the florists' section, sev- 

 eral exhibits drew notice from visiting 

 florists, notably those of the Sefton 

 Paper Box Co., the A. George Schulz 

 Co., also a box manufacturer; the Chi- 

 cago Printed String Co. and the Adler- 

 Jones Co., makers of artificial flowers. 



The D. Hill Nursery Co., Dundee, 111., 

 contributed evergreens in tubs and win- 

 dow boxes to ornament various places 

 in the vast exhibition halls. 



Flower Show. 



The first two days of the pageant, 

 Saturday and Sunday, July 30 and 31, 

 there was a recorded attendance of over 

 600,000 people. If only one-tenth of 

 these were attracted by the flower show. 



it must be agreed that the purjiose of 

 the promoters of this show has already 

 been fulfilled. The daily events, sched- 

 uled as announced in last week's issue, 

 have been well supported. A summary 

 of the awards follows: 



SATURDAY, JULY .SO, PLANT DAY. 

 Plant baskets, or window boxes for son parlor 

 decoration — A. Ijaiige, lirst, with colored foliiijfe 



basket, oval shaped with handle; Schiller the 

 Florist, second, on fernery with ivy Btringg. 



Ten-inch pot of plant arrangements — ScMlIer 

 the Florist, tirst, with pot with foliaged handle: 

 A. Lange, second, on colored foliage in low ar 

 rangement. 



.Tiidges— C. J. Michelsen, A. C. Kohlbrandt 

 and W. J. Smyth. 



SUNDAY, JUX.Y 31, CUT FLOWHR BASKET 

 DAY. 



Basket not over eighteen inches in height, in 

 eluding handle — Henry Wittbold & Son, first; 

 .\. Lange, second; Sohiller tlve Florist, third. 



Basket not over tliirty inches in height, in- 

 eluding handle— A. Lange, first; H. Wittbold & 

 Son, second; Schiller, third. 



Basket for general effect, no size limit — A. 

 T^nnge, first, witli 7-foot basket of American 

 Beauties, an arrangement immensely admired; 

 Schiller, seeond; 11. Wittbold & Son, third. 



Judges — Fred DeBols, I. Rosnosky, F. W. Nel- 

 son and J. T. Shouteu. 

 MONDAY, AUGUST 1, ROSE GROWERS* DAY. 



Vase of not less than fifty Ophelia type roses 

 — A. F. Amling Co., first, with Butterfly; Bmil 

 Newman, second, with Butterfly; Wendland & 

 Keimel Co., third, witli Butterfly. 



Vase of fifty yellow roses — Dramm Green- 

 houses, first, with Golden Rule; J. Rlstow, sec- 

 ond, with Sunburst; Emil Newman, third, with 

 Sunburst. 



Vase of not less than fifty pink roses — A. F. 

 Amling Co., first, with Columbia; Wendland & 

 Keimel Co., second, with Columbia; Poehlmann 

 Bros. Co., third, with Columl^ia. Honorable 

 mention was awarded Joseph Kohout, with Co- 

 lumbia; Amling Bros., with Columbia; Bassett 

 & Washburn, with Columbia; Budlong Rose Gar- 

 dens, with Columbia; Batavia Greenhouse Co., 

 with Premier; R. J. Windier, with Premier; 

 A. F. Amling Co., with Premier. 



Vase of not less than fifty red roses — Wend- 

 land & Keimel Co., first, with Crusader, splendid 

 blooms for tliis time of year; Bassett & Wash- 

 bum, second, with Crusader; Weiland-Bisch Co., 

 third, with Milady. 



Vase of fifty American Beauties — Joseph Scbu- 

 ler, first. 



Judges — Mandy Doetsch, II. C. Mulder, Ed. 

 Martin. 



TUESDAY, AUGUST 2. FIELD GROWERS' 

 DAY. 



Vase of 100 gladioli, an.v one color — Bonvallet 

 Co., first, with America; Miss Emma Patterson, 

 second, witli Glory. Honorable mention was 

 awarded Jolin H. Umpleby, on Pendleton. 



Vase of outdoor flowers, except gladioli — Ton- 

 ner. Florist, first, with assortment; H. Witt- 

 bold & Sou, second, witli Delphinium Belladonna. 



Judges — D. P. Roy, Guy French, Robert Leach. 



Thursday, August 4, flowers are to be 

 given to each visitor to the exposition. 

 Saturday, August 6, Lieut. Wm. A. Han- 

 sen, an army flyer and secretary of the 

 florists' section of the Pageant of 

 Progress, will fly over the municipal 

 pier and distribute flowers attached to 

 cards bearing the slogan, "Say It with 

 Flowers," which is being made to domi- 

 nate the entire exposition. 



Spreading the Slogan. 



jbnc of the many fontiiros used to im- 

 press the florists' mission on the 

 pageant is the sending of a basket of 

 flowers daily to Mayor William Hale 

 Thompson. At the time of the opening 

 of the exposition the mayor and Secre- 

 tary of Labor James C. Davis visited 

 the F. T. D. bootli, where Mr. Davis 

 wrote a telegram to Vice-President Cal- 

 vin C. Coolidge, in which he said, in 

 part, "I can indorse their slogan, 'Say 

 It with Flowers'; it is always the 



