August 4, 1921 



The Florists^ Review 



23 



Such a Basket of Summer Flowers Makes Buyers even When the Days Are Hot. 



sweetest way." Pictures were taken 

 at this time and also there were pic- 

 tures given to the daily press of .this 

 telegram. 



The Western Union Telegraph Co. has 

 its headquarters in the F. T. D. booth. 



Another attraction heretofore un- 

 heard-of is the hourly singing of the 

 song, "Say It with Flowers," in the 

 florists' section by a professional lady 

 singer employed at the exposition by a 

 music publisher. 



Generous contributions have been 

 made by the Chicago wholesale houses 

 and by a number of allied trades' firms 

 to pay for the space and decorations in 

 connection with tlie flower show. These 

 include the following: 



Amerlcnn Bulb Co. 



Americiin (Jrpcnliousn Mfg. Co. 



B. C. Aniling Co. 



Frank AyreR. 



Rassett & Waslilniin. 



W. W. Rnrnard Co. 



.1. A. Itudloiig Co. 



ChicHRo Flower Growors' Assn. 



Erne & Co. 



.loseiili Focrster Co. 



A. Henderson & Co. 



I'ercy .Tones. Inc. 



Konnieott Hros. Co. 



John Kriioliten Co. 



Ix)rd & ISnrnh.Tm Co, 



J. C Moninger Co. 



I'oehlniiinn Itros. Co. 



A. T. P.vfer & Co. 



Uaedlein Basket Co. 



O. A. & L. A. Tonner. \ 



.Foaepli Ziska & Sons. 



The florists all over the city arc show- 



ing increasing interest. Entries have 

 been placed in practically every contest 

 on the list. The secretary wishes it an- 

 nounced that these entries may be 

 made at any time within the twenty- 

 four hours allowed. Increasing interest 

 and increased number of entries will 

 make possible a better and more ex- 

 tensive show for the florists and all 

 eligible for prizes. 



Westminster Abbey, one bouquet on the 

 cenotaph in Whitehall and gave the 

 other bouquet to Princess Mary at 

 Buckingham palace." 



NEW WAY TO SHIP FLOWERS, 



A London cable dispatch to the Phila- 

 delphia Public Ledger July 28 con- 

 tained news of a novel method of ship- 

 ping flowers. It read: 



"A solid block of ice was delivered 

 here today to Premier Hughes, of Aus- 

 tralia. The block contained a wreath 

 and two bouquets sent by the Eeturned 

 Soldiers' and Sailors' League of IVrtli, 

 Western Australia. The ice was melted 

 by pouring on cold water — it was feared 

 if hot water was used the flowers would 

 blacken — and the flowers were found 

 as fresh as when they started, the ico 

 even conserving their odor. The wreath 

 and bouquets were made of yellow wat- 

 tle, red roses, carnations, violets and 

 shell pin lilies. 



"As soon as they were thawed out 

 Premier Hughes placed the wreath on 

 tlie tomb of the unknown soldier in 



BASKETS OF GLADIOLI. 



Snow shoes at the bathing beach or 

 bathing suits for Alpine climbers arc 

 ridiculous suggestions, which can be 

 forgotten when read, because they mean 

 nothing to us. But there is a condition 

 in the market today which many have 

 long thought to be in near proximity 

 to the ridiculous, and it concerns us all. 

 Stated in a nutshell, the fact is that 

 gladioli, most beautiful of flowers when 

 properly arranged, are in ample abun- 

 dance and the public does not know 

 enough to buy them. What 's more, a 

 great many of us have not done much 

 to assist in educating the public to a 

 point where the demand will use up the 

 supply. 



The Art Floral Co., of San Francisco, 

 is one firm that has assisted in showing 

 what gladioli can do. Just reeently this 

 company arranged the excellent baskets 

 shown on this and an adjacent page 

 for the opening of the Bank of Italy's 

 new headquarters in that city. In ev- 

 ery case gladioli are a conspicuous part 

 of the baskets. The tall white basket 

 is more than seven feet in heiglit. On 



