22 



The Florists^ Review 



\r<;rsT 4, lit;.' I 



bootliK ami tlic clerks aie made as 

 f.'uiiiliar as |)()ssililc witli those liavinjr 

 failed in their ]iayiiiciits ami those on 

 that list are not given creilit, again. We 

 eiic()nrage credit, which is a ]>ec-uliarity 

 ol' onr location. AVe J'ecd that when a 

 customer asks lor credit and our per- 

 soii.'d estimate of him w.'irraiits the 

 oj)(^ning of .an account \V(> have gaiue<l 

 the confidence, in ;i certain measure, of 

 this custoim-r and that it will encourage 

 him to buy flowers, use the t(dei)hone, 



telegraph or write, whatever the case 

 may he, knowing that he has est.ah- 

 lished credit. \Ve feel Justified in this 

 o]iini(in ot' ciedits, owing to our having 

 just (dosed ;i big year and ha\ ing lost 

 so small a jier cent. This small per 

 cent of loss is attriljuted to the i)er- 

 sistent activities of oiir bookkeepers, 

 wlios(> established procedure is the re- 

 minding of delin(|uents after the fif- 

 teenth of the following month after 

 date of charge. After that we use our 



best efforts according to the condition 

 or ])eculiarity of the account. 



Our only j)lan for im]>roviug the re- 

 tail cre(|it situation under which we 

 now exist is that florists re])Ort to a 

 s]iecial committee of local florLsts on 

 credits and tiiat the delinquents of all 

 the stores be alphabetically arranged 

 and jiosted in all stores, thereby elim- 

 inating credits to the undesirables who 

 take advantage of the forced leniency 

 of credit of the florists. 



g^^jiMiiyjiyiiiy^j U'iiLL'iis^'iiLL'iiu'iiL^ 



CHICAGO'S CALL ANSWERED 



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PAGEANT OF PROGRESS OPENS. 



Florists' Displays Draw Crowds. 



The opening days of the Pageant ol 

 Progress exposition, on the municipal 

 pier, Chicago, amply })ro\ed the wis- 

 dom of those mi'inbers of the tiade who 

 worked hard to stage a consjdcuous dis- 

 ])lay to get the ;ittentioii of the thou- 

 sands of visitors. While there are not 

 so many booths taken by florists as \v;is 

 hoped, the few that are there get a 

 vast amount of attention Irom the 

 crowds. 



Henry Wittbold i^ Son anci Schilln 

 tlie Florist are the only retailers who 

 oecujiy booths. The former has a most 

 interesting .'irraiigement of ro(d< gar- 

 den and du(d\ i)ond, with baskets and 

 vases of cut blooms as well .as ]d.ints 

 and tubbed evergreens in .-ipiiropriate 

 places. The latter has a ]irofusion of 

 flowers, in baskets, vases and inailo-up 

 forms, occu]iying an extensive space. 

 The feather roses received a good deal 

 of notice. A. J.ange, whose work in 

 laying out the disjday is to be com- 

 mended, contributed ailornment to the 

 space alhdted for the comjietitive dis- 

 plays. 



The V. T. D. booth drew much .at ten 

 tion because of the globe covered with 

 wires at one end, the telegraph instru- 

 ment clicking constantly under the 

 fingers of :in oi»erator from the Western 

 Union Telegrajdi Co., the luxuriant dis 

 jday of gladioli and other flowers and 

 the attr.'ict ivc> furnishings, including 

 wickc'r cli.'iirs for visitors snid an icebox 

 and work t.ilib lor florists' scrutiny, 

 from the A. L. K.indall Co., t.'hicago. 

 The (>xpense ol iliis booth w;is met by 

 a donation from the F. T. D. and by 

 contributions froin the thirty-six Chi- 

 v'ago members, iiirluding the followinjr: 



W W. A.l:uiis 



r»i)iMiiii'>ij rii.iMi ( ■'. 



l;.luMnl Cl..!!.! 



.lollll^oll (V ( |]]"]li-. 



A. I.:.riLT. 

 I.<'\vis \ Wuri.l. 



WiUI.-iin I'mIiimt. 



i;\.'nttc It. I'.- k I .1 



SililMir llic ri'iiivi. 

 S II Sriill, i,|, r. 

 Will .1, SlII.Mll 



s»:iii-i.ii th.' rii.vi~i. 

 K Wii]ilh.,l..r c ,. 



•; J:<- W i.hti...l„., 



■ .r.i,_-.. Wii i|„,|.| c .. 

 II, nil Willi...:.! .N. S..1, 



The dis|il;iy was umlii lio- lii;nia;;r- 



.i:clit of -Mr-^. Sli\\:iil. iii;iii:ii:cr of the 



K(di;ninon Floral C,,. Tjic |>uro I'.iper 



• I'rodiict-- Co. I'nrni^loil the lio\,s I'or 



•ounter sales. 



Trade Exhibits. 



.\n adjoining booth was fitted by the 

 A. T;. Randall Co. with various ap- 



j)liances of its manufacture, including 

 foli.ages, artificial flowers, electric foun- 

 tains, flower boxes and wicker fur- 

 niture, lamps, baskets and bird cages. 

 A miniature 10-piece set of its wicker 

 furniture drew constant notice and fre- 

 quently visitors asked to purchase it 

 for a nursery at home. 



J. Oliver Johnson filled a booth with 

 the lawn grass seed for which he is so 

 well known, and also rat traps, which 

 were continiHtusly under examination. 



N'auglian's Seed (Store lia<l a quite 

 oiaborate exhibit, which included seeds, 

 liullis. vegetaiiles from Western Springs, 

 gladioli of about seventy \arieties from 

 .Michigan, evergreens in tulis and Dick- 

 inson's poultry feeds. 



While not in the florists' section, sev- 

 eral exhibits drew notice frtnu visiting 

 florists, not.'ibly thosi' of th(> Sefton 

 Paper Hox Co., the A. (ieorge JSchulz 

 (Jo., also a box manufacturer; the Chi- 

 cago Printed String Co. ;iii(l the Adler- 

 Jones Co.. makers of artificial flowers. 



The D. Jlill Nursery Co., Dundee, 111., 

 contribufetl evergreens in tubs and win- 

 dow boxes to ornament various places 

 in the vast exhibition halls. 



Flower Show. 



The first two days of the pageant, 

 Saturday .and Sunday, .Inly '.)() .and '■'t'i . 

 there was a recorded attendance of over 

 t;no,(iOij people. If only one-tenth of 

 these were attractcil bv the flower show, 



p ttOiRjs- Ibis's . J^Ju -*? t 



it iiiiist be a;iri'.'d that the ]iiir|.o>.' ol 

 tile promoter- ol' tiiis show h:is ;ihr:nl\ 

 been fulfill, d. Til., daily events, srlie.i- 

 iiled .as aimouii.'<..| in i;i-t week's issue, 

 have been well supported. A summary 

 ol' tlie awards follows: 



s.\n itn.w, ,n i-v m. i'i.am h.w. 



riiint hiiski'ts. Ill- window Imxcs for sun ii.Trl.tr 

 iloc<.riitiiiii--.\. IiiiuKc, lir-l, Willi o.il.>rcil t'.ili:i:;e 



I.M>l<i.|. .iviil sliiipcil with liiUKlle: Schiller tin 

 Kli.risl. scc.inil, mi I'lTiic-r.v with ivy striM^;s. 



Ti-n inrli pi.l ul' plant nrranncinonts -Schilloi 

 ilic I'li.rist, tirsl. with put with IDIiaSol handle 

 A l.aic.,'!'. siciiMil, on inlDri'd foliage i" low at 

 :-an^.'nii.nt . 



.llld^.'(■^ (', ,1. .Miilh.ls..ii, A. C. Kolilbriiiidr 

 and \V. -t. Sni.vtli. 



SIMIAY, ,11 lA' ;tl, tlT H-OWBIl T.ASKKT 

 DAY. 



UasUi'i not over eiKlit..eii inihcH in hoisht. in 

 • luilin;.' handle - lleiirx Wilthohl & S<)n. first 

 A l.aiij;,'. se«,>nd; Siliiller tie' Florist, tliinl. 



Basket nut over Ihirtv inilies in heimht, in 

 .Incline haiidl.. A. l,an;.'c-, liist ; 11. Wiltlwld \ 

 S..11. see.mil; S.^liilliT, third. 



Itaski't firr t;i.niral elTi-.t. no size limit — A 

 l,ani;e. lirst, witli 7 l'..ot l.asket of American 

 l!..aiilii'<. .'in .■irraiiceni.'iit inimensely admired: 

 S.liiller, see.ind: II. WittL.dd \- Son. Iliirji. 



.Iiidui's I'red Del!, lis. I. Itosuosky, F. W. .Nel 

 -ioii ami .1. T. Slionten. 

 MONDAY. .VltilST 1, KOSi: (IKOWKR.S' DAY 



Vasi. of not less tliaii tifty Ophelia lyi)e roses 



.\, K. .VinliiiK Co , tirsl. with Hnttertly; Kmil 

 Xi'wnian. si.i-,.nil. wilji Hiitterlly; Wendland & 

 K.iinel C.i , tliinl. wiili r.iiltertly. 



Vase .it tifty yellow n.-.'s Drnmni (iri'ei.- 

 li.iiises, tiist. with li.ild.'ii Kiile: .1. Kislow. see- 

 iinil. with .SniiliiMst; Kinil .Newin;in, third, wid 

 Siinhiir-^t. 



\ase of n.it less iliaii tifty jiink roses — A. V 

 .VnilinK <'o , tirst, with ('•iltiniliia : Wendland \ 

 Keiniel to., see.. ml. with Coliunhia; roehlinani. 

 r.r..s. I'o.. tliird, Willi ('olmiiliia, llonoialil' 

 iiieiitioii was awarcle.l .los.'ph Kohonl. with Co 

 liiinliia: .Vnilint: Hn .s . with Col.iinliia : Itassett 

 iV; Washliiirii, with t'oliinilii.i ; ItiidloiiK Uose (iar 

 . I. 'tis, witli l%iltiinliia : Hatavia <;reenhoiis<» .Co.. 

 with rieniier; |{. .1. Wimller. with I'remier 

 .\. K. .\niliim' Co.. witli rreiiiier. 



Vase of not less tlian tifly red roses Wend 

 land »t Keiiii.l Co.. liist. witli Crusader, splendid 

 I. looms for this time of year; I'.assett & Wash 

 liiirn. se.-..nd, with Crusader; Wetland Itiscli Co 

 thir.l. with Mila.ly. 



Vase of tiftv .\iii.i i.aii Itfiiiities -Joseph Selui 

 l.r. lirst. 



.liidL-'es -Man.ly D.i. ts, h. II C, Mnlder. Eil 

 Martin. 



TiKsDAY, .\ri;r.sr -. kiki.d cuowkus' 



1 ).\ Y 



V;i-e ..f liMI gladioli, any on.' e.dor li.mvallei 

 1 .. , tirst. with .Vmeriia; .Miss Kiiinia I'attersoii 

 -I'. ..11.1. witli lil.iiy. Ilonorahle ni.'ntioii was 

 iwai.le.l .l.ihn II. Ciiipleliy, on reii.llel.iii. 



\ ase of oiit.|o..r tl..w.'r>, exei'pt L'l.'i.li..li -Ton 

 II. -r. I'l.irist. lirst. with assmi m.-nt ; II. W'ili 

 I. ..Ill \- S..I1. -.'... II. I. with Delphinium Ilelladoiifia 



lii.lc.s D. I', U..y, (Jiiy Kri'iiili, IJoliert I,eae|i 



Thurs<liiy, .Vugust 4, flowers are to be 

 ^i\en to each visitor to the exposition, 

 S.aturday, August (!, Lieut. Win. A. Han 

 sen, ."111 army flyer ••ind secret;iry of tin 

 llorists' seel ion ol the P;igeant ot 

 I'logrcss, will tly ov(,r the municipal 

 pier and distribute llowers attatdied to 

 ,;iriN lie.iring tlo' sjog.'in, "S;iy It witi: 

 I low I IS,'' wliii h is being made f<> .loitii 

 ii:it .• t li.' I lit ill' .'\ ]io-i1 ion. 



Spreading the Slogan. 



<hi. i.l' the iii,-iii\ l'.':it iires ii.s, ,| ■,) in 

 ].|-.'ss I lie iloii-i-' iiji-.sion on til. 

 |i;igialit i- till -.■iidiii;^ ot' ,-| basl;et ol 

 ilowets .|,iil\- to M:i\or Willi.am II, li. 



riiotii|isiiii. At tli.' tiiii.' ol' the ojieiiiiii; 

 ..l' ill.' ,\ |.H-il i.iii tin- m.-iyor .-111.1 Seer. 

 l,-irv of Labor .lames t '. lt:i\is visited 

 the I'. T. 1). Iionili, where Mr. l>a\ i-' 

 wrote a telegram to \' ice-President Cat- 

 \ ill (J. Coolidge, in wliidi he said, in 

 )iart. "1 can indorse their slogan. 'Say 



It with Flowers'; it is alwavs tlu.- 



