42 



The Florists^ Review 



August 4, 1921 



Mich.; S. W. Coggan, Battle Creek, 

 Mich. 



PHILADELPHIA. 



The Market. 



No one who has carefully followed 

 the cut flower market during July can 

 doubt that there has l)een a real, live 

 market. The traders may complain, "It 

 isn't this, it isn't that," but the fact 

 remains there has been steady business 

 throughout July. This is encouraging, 

 because it proves that there is a demand 

 for flowers even at the dullest period of 

 the floral year. 



The close of July has brought several 

 changes in the situation. The cry for a 

 few really fine roses has given place to 

 the cry for a few orders for really fine 

 roses, which proves that the old criti- 

 cism of the summer market is as true 

 today as when it was made years ago 

 — that the demand is unsteady. 



Gladioli continue to lead, followed by 

 asters, Easter lilies and roses. The as- 

 sorted outdoor summer flowers bring up 

 the rear. A few orchids and lilies of 

 the valley are used in especially fine 

 work. 



It is a curious fact that the showers 

 have been local to a degree not realized 

 by those who enjoy them. There are 

 gladioli and asters coming into the 

 market that show unmistakable evi- 

 dence of suflFering from drought, while 

 in other sections there has been plenty 

 of moisture. 



Last week was dull in the middle 

 and fairly active at both ends. It was, 

 however, extremely hot, which is al- 

 ways bad for flowers, and the medium 

 and poor grades of stock required push- 

 ing to a degree quite exhausting in such 

 heat. 



Norwood. 



An invitation to visit a greenhouse 

 establishment at the end of July de- 

 notes confidence — confidence that every- 

 thing is in first-class order and will 

 bear inspection. Such confidence was 

 fully justified by the appearance both 

 of the greenhouses and the grounds at 

 Norwood. The Eobert Craig Co. has one 

 of the best equipped and most interest- 

 ing places for growing plants at Nor- 

 Avood that can be found anywhere in 

 this country. Their specialties are ex- 

 tremely well grown, showing culture to 

 a high degree and judgment in the se- 

 lection of varieties. 



This season drac»nas and crotons are 

 the leading specialties. These two 

 varieties have been specialties with the 

 Eobert Craig Co. since the building of 

 Norwood. There are only two differ- 

 ences. The order has reversed; dra- 

 cffinas are the leaders today, and both 

 are better grown and in finer assort- 

 ment than have ever been grown before. 

 The aim with the draca;na is to be able 

 to supply a good assortment of sizes 

 of the different leading varieties 

 throughout the year. The standard 

 varieties of draca}nas are Massan- 

 gcana. Lord Wolseley, Lindenii, termi- 

 nalis and fragrans. There are many 

 other fine sights, such as Warneckii, tri- 

 color and others, but the five varieties 

 first named may be termed the stand- 

 ards, while the others are tlie novelties. 

 The dracaenas are exceptionally fine 

 stock. They arouse the enthusiasm of 

 the true plant lover on sight. The 

 idea appears to be to furnish a large, 

 perfect plant in a pot of moderate size 



The Supply of Asters 



is showing quite some increase, and from now on and until 

 the end of the season, there should be plenty of them to 

 fill all of the orders. As the supply increases, we will have 

 larger quantities to select from, and naturally you can de- 

 pend on a better grade and a better assortment. 



One of the Best items that we have at the present time 

 is GLADIOLUS. Our growers realize the necessity of 

 having the best varieties, well grown, and we have more 

 good varieties of Gladiolus to offer you this season than 

 we ever had. 



Some of our Rose growers are just coming in with a new 

 crop of RUSSELL ROSES. You can depend on us for the 

 Best Russell Roses coming to the Philadelphia Market. 



We also have a good supply of COLUMBIA. If you are 

 in need of good Pink Roses, we are in a position to supply 

 you. 



No matter what your order consists of, it will always 

 have our best attention, and you can depend on getting 

 the Best Stock the market afTords. 



BUSINESS HOURS, 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florists 



BnndicK 1201.S-B Race St. 



WASHINGTON * *llL^\UJC*L«^l»l-rV 



Mention The B«t1>w when you write. 



BERGER BROTHERS 



EASTER LILIES, can ship in bud or bloom. 



GLADIOLI — Peace, America, Niagara, Sciiwaben ROSES 



ASTERS, all colors 



Snapdragons. Delphinium Belladonna 



ORDEB EABLY, PLEASE 



1609 Sansom Street PHILADELPHIA 



CARNATIONS ROSES 



DELPHINIUMS ASTERS 



FEVERFEW GLADIOLI 



EASTER LILIES 



and all kinds of Greens 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto '"The Golden Rule" 1615 Ranstead Street, Philadelphia 



and to color highlj'. This object has 

 been fully achieved. 



The crotons are undergoing a process 

 that is best described as the "survival 

 of the fittest. " To be fit, a croton must 

 have color all the vear around and not 



have those periods of dullness when 

 visitors are not welcome. Craigii, Nor- 

 wood Beauty, , the improved "Bed 

 Craigii." Puccini, a beautiful red, and 

 the yellow, Juliet Deleruge, fill this re- 

 quirement. All four are unusually fine 



