56 



The Florists' Review 



Aoeran) 4, 11^21 



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I Pacific Coast Department 



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SUMMEB SHOW AT SANTA CRUZ, 



July 15 and 16 Santa Cruz, Cal., held 

 its first summer flower show in the 

 pavilion at the Casino, under the 

 auspiees of the San Lorenzo Improve- 

 ment Association. The judges were F. 



D. Pelicano, of San Francisco; F. C. 

 Burns, of San Rafael, and H. A. Hyde, 

 of Watsonville. 



In the trade classes E, S. Biggard se- 

 cured first prize for a vase of fifty 

 gladioli, with Pendleton. The Pacific 

 Bulb CJo. took second place with King. 

 The Briggs Floral Co., of Del Monte, 

 scored both first and second in the class 

 for twelve gladioli, with Pendleton and 

 Mrs. Doctor Norton, respectively. The 

 same firm also secured first and second 

 ])laces in the class for six gladioli. 

 Trade exhibits were put up by the 

 Briggs Floral Co., the Pacific Bulb Co., 



E. S. Biggard and the Los Robles 

 Nursery. 



Among the amateurs T. Gillies, a 

 gladiolus fan, who grows every novelty, 

 offered some really wonderful seedlings. 

 A white and yellow won the admiration 

 of everyone. Ho also showed a vase of 

 a variety that he calls Niagara Supreme. 

 The class for decorated dining tables 

 brought out ten competitors and was 

 the cause of great interest to the vis- 

 itors. 



The show proved such a success that 

 it is proposed to continue it as an annual 

 event. 



LOS ANGELES, CAL. 



The Market. 



An abundance of all classes of out- 

 door stock of excellent quality was 

 shown on the market last week. Zin- 

 nias, asters and gladioli were the lead- 

 I'rs. Carnations may be said to have 

 passed the worst, new-crop flowers be- 

 ing in, which are finer in color, sub- 

 stance and lasting qualities than those 

 shipped so far. Roses are of fair qual- 

 ity for the season and not any too 

 plentiful. Valley and orchids are 

 scarce. Retailers all report good busi- 

 ness, but it is principallv in funeral 

 work, which keeps up wefl. The work 

 of the "all year" movement is appar- 

 ent in the number of visitors, which 

 kept transient trade above the average 

 for July. "Wholesalers are not shipping 

 heavily now, on account of the difficul- 

 ties in obtaining stock good enough to 

 stand the long journeys. Asters take 

 the lead as shippers, with gladioli a 

 ^ood second. 



Various Notes. 



Calling at the big palm-growing es- 

 tablishment of Bassett & Washburn, at 

 Sierra Madre, last week, the first to be 

 seen was C. L. Washburn, who is out 

 here for a visit, in conference with E. 

 Bookman, the energetic and successful 

 manager. The place is in splendid con- 

 dition everywhere, from the seedling 

 houses, where thousands of young Ken- 

 tia Forsteriana are just pushing 

 through, to the finished plants. Mr. 

 Washburn takes a keen interest in the 

 place here and the foundation is laid 

 for aa immense business. Each rear a 



large section of lath has been added, 

 until now some sixteen acres are cov- 

 ered. Several carloads have already 

 been shipped and it is satisfactory to 

 note that on account of the stock be- 

 ing so thoroughly well established, it ar- 

 rives in the east in perfect condition. 

 When it is said that there are about 

 1,000,000 plants potted up, besides the 

 seedlings, some idea is gained as to the 

 size of the concern. This season 300 

 bushels of seed, all Forsteriana, have 

 been sown. Mr. and Mrs. Washburn 

 have been staying at Pasadena and en- 

 joying driving about the country here. 

 They go to Long Beach soon for a long 

 stay, 



E. B, Clark, of San Jose; J. Levy, 

 representing the McCallum Co., of Pitts- 

 burgh; Robert Newcomb, representing 

 the Burlington Willow Ware Shops, of 

 Burlington, la.; T. Domoto, of San 

 Francisco, and G. Van Den Abeele, of 

 the Cottage-Gardens Nurseries, of Eu- 

 reka, Cal., were visitors last week. 



John Gordon, manager at Darling's, 



although walking with a «ane, is back 

 at his post, his accident having left him 

 pretty shaky. H. Reeve Darling is still 

 interested in flying and he says that 

 7,000 feet high is about the eoolest and 

 most pleasant altitude. When it comes 

 to 14,000 feet and zero conditions, it is 

 not so pleasant, according to him. 



Albert Goldenson reports an excel- 

 lent July. 



At Wright's Flower Shop vacation 

 time has thinned the force, N. Bena- 

 phal having left for a trip to Bear 

 valley. 



S. Murata & Co. are hasdling new- 

 crop carnations, which, for eolor and 

 keeping qualities, have a little the edge 

 on anything else seem in the market 

 now. 



At the store of W. Arma«ost & Co. 

 large shipments of baskets are going 

 out and asters are among the most 

 popular flowers being shipped. 



J. RoUeri, proprietor of the Athletic 

 Club Florist, is to be congratulated on 

 the hard-working and excellent staff. 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Houam of QueJity and Smrviem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Prices 



ASTERS! ASTERS! 



FOR LONG DISTANCE SHIPPING 



We are absolutely headquarters for the finest long-stemmed Asters 

 coming to this market. AU colors at the right prices. 



SUMMER FLOWERS 



During the summer we will have an abundant stock of all classes of 

 flowers that ship well in hot weather and our prices will be low. 

 We are especially strong on GLADIOLI. CARNATIONS, ROSES, 

 SWEET PEAS and VALLEY and we always have plenty of 

 DAISIES, BABY ROSES and small flowers. 

 Our packing methods insure good results. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldact and Mott Experienced Skippers in California 



WE NEVER MISS 



