The Florists* Revic'w 



Aria'ST 4, l!f21 



Til* flortsts wbose carda appear on the paces earrylnc thle head* are prepared to fill order* 

 .. — from otiier ftorlete for local deUvenr on tbe oraal Mule. 



ORGANIZING THE TRADE. 



Need for Present Bodies. 



'I'lic S. A. V. Wiis (ii'j4:ini/.ocl in tlie 

 vc.ir 1H85 in tlic city of C'iiu'innati by 

 •I snijiil bniui of loyiil ])ioiu'i'rs wlio had 

 ;i vision for the future of rtoiicultui-o 

 ill this eouiiliy. We eaii now readily 

 see that even they Iniilt l)ettev than 

 they knew. This was tlie liist organi- 

 zation of florists in this country. Hence 

 it is termed tlie "i)areiit hody"; from 

 it ha\-e sjirunf;- all other organizations 

 of tioriculture: First, the Horists' 

 clubs in the various larj^e cities; then 

 the Florists' Hail Association, the 

 American Carnation Society, the Amer- 

 ican Kose Society, the Chrysanthemum 

 Society of America, the J^'iorists' Tele- 

 ^rajih Delivery Association, the f;ladio- 

 lus, the sweet pea, ])i'ony, dahlia and 

 many other national s|ieci;iity societies; 

 the state florists' associations and, 

 younjicst of all I think, the National 

 J''lower (Jrowers' Association. 



Now, a common remark made by 

 )nany in the last few years is that wo 

 are becoming overorganized, there are 

 too maiiy du])lications and too many 

 different societies to join. Well, let ns 

 sec if this is true. First, do we need 

 the S. A. F.? Yes, of course; it is the 

 only national body that represents all 

 the allied br.'inclies of our trade. Well, 

 wh.at about the florists' clubs? Of 

 coui'se, we need them; they are the 

 trade social center of our communities. 

 Well, what about the Florists' Hail 

 Association? "Well, I guess yes," 

 says Mr. Grower. That 's about all the 

 insurance protection a grower has. 

 Why, this association this year alone 

 ]>aid out over $75,000 in losses and still 

 lias a .$50,000 reserve fund. ''Sure, we 

 need that," says the grower. Next, we 

 lia\(' the American Carnation Society. 

 What about that? C'an we not elimi- 

 nate that? Well, let us see. Would it 

 j)ay the trade to discard an organiza- 

 tion that is primarily responsible for 

 the develoimient of the American car- 

 nation from the old Snowden, Hintze's 

 White, William Scott .'ind others to the 

 Fnchantress varieties and the Laddie 

 of today ! ' ' No, ' ' yells the whole trade. 

 I^et this organization of specialists keep 

 u|) its good work. It means jirogress. 



None Is Unnecessary. 



Then let us discard the American 

 ]{ose Society; shall we? ' ' Jiy no 

 means," says the rose grower, the re- 

 tailer and even the dear public. You 

 cannot afford to disrupt an organiza- 

 tion that has been smdi a great factor 

 in building up the rosi' in America. 

 No, indeed, we cannot spare the Amer- 

 ican Kose Society. Well, then, how 

 about the clirysanthemiun, the gladiolus, 

 the sweet ])ea or other special flower 

 (irganiz.ations? ('nn't we spare any of 

 them? Well, as a matter of fact, the 

 answer is the same. We need every 

 one of the special organizations. They 

 each have a specific work to ])erform. 

 That means jirogi-ess. 



Then we might look into tlie matter 

 of state florists' associations that have 



Address b.v .T. F. Aminniiii iM-fnii' iIk- mepting 

 of the Kansas .State Florists' Association, lit 

 Topekn, Kan., AuKiist 4. 





Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GUDE BROS.Ca 



FLORISTS 



!2i4-FST.N.W. 

 "WASHlN6T0N.t>.C. 



TO OUR BROTHER FLORISTS: 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



14th and H St«.. N. W. 



Washington, D. C 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St., N. W. 



Miss Louise W. DauRliertv. - - Proprietress 



Phones— Fianlslin :i)7;t, 3841, :i84J 



Menibor FlorLsts' Teleerapli Delivt'vy 



sprung iiji so frequently here of late 

 years. When you can, through a state 

 tlorists' association, with dues at $1 a 

 year, bring about and be a s])onsor for 

 a floricnltural ex]ierimeiit st.'ition and 



ORDERS IN OR AROUND } 



Washington, D. C. 



MEMBER F. T. D. 



. GEO. C. SHAFFER 



900 Fourteenth Street 



educational training, as has been done 

 in Illinois, my own state, within al- 

 most a decade, the argument against 

 state associations is killed. Do you 

 l<iunv that this year we gradiiated 



