Afoisr 4, 1921 



The Florists' Review 



69 



legpsq^ttt^e^^^iPT^Gpaap^ax^ 



The florists whose cards appear on the pases carrylnK this head, are prepared to flU orders 

 from other florists for local deUvery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"Say It with 



Flowers" to 



anyone in 



the British 



Isles throu^ 



Bees' 



Flower 



Service 



Hembera 

 F. T. D. 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd., Florists 



SHEFFIELD, ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd.. Florists 



twenty-four studi-iits from a 4-yoar 

 course in floriculture at this scliool ? 

 Surely we can apjireciate what that 

 means when we stop to think how 

 scarce the old-time gardener is becom- 

 ing in this country. Furthermore, near- 

 ly every one of these state associations 

 will soon have enough S. A. F. members 

 to put their presidents on the executive 

 board of the S. A. F. Oh, yes! We 

 need the state associations. 



One of the Live Ones. 



We are noaring the end of elimina- 

 tions and we find we can't spare any 

 yet, but here we have one, the Florists' 

 Telegraph Delivery Association. Wow! 

 What a howl from everybody! Even 

 some of the greatest merchants in the 

 country would say: " You fools! Whv. 

 do you realize th'at in the F. T. D. you 

 liave one of the finest merchandising' or- 

 ganizations of any line of jiroducers or 

 dealers in the world."' Ves, Albert 

 I'ochelon and a few others humbly ad- 

 mit, "It is true. We are now selling 

 by tebigraph annually about $2,00(),()()() 

 worth of flowers and the business is 

 growing at the rate of fortv or fifty per 

 cent a year. And then, too', T, Pochelon, 

 J'like Uloy and a few others need a 

 ,lob; so it would l)e too bad, really, to 

 •lisrupt this infant organization, but if 

 you insist that we really have too manv, 

 Ko ahead and disband us." "No. no,'" 

 ^^houts the trade and the public, both of 



Harking Way Back 

 To Hear Way Forward 



One day last week, I was passing the Metropolitan .Museum of Art, and 

 lliought I'd run in for an hour or so. and see if I could get some sort of 

 floral inspiration from those rare bits of antiquities which are housed in 

 the building, in such abundance. 



The first thing that attracted my attention was some old pottery, said to 

 be among the first pieces made by man. Likewise, some most interest- 

 ing examples of basketry. 



In both cases, they were ornamented with bits of color or molded in 

 shapes showing a real art feeling. 



Every article was first made for an utilitarian purpose, and then at once 

 the savage mind endeavored to beautify it, if ever so crudtly. 



Coming down to our day, you can remember when our family coffee pot, 

 for example, was little less than a straight tin bucket with a spout and lid. 

 Now, our coffee pots are shapely and artistic. 

 They add to the pleasure of our eyes as well as the palate. 



Beauty has become an accepted necessity in our lives. 



By the same token, flowers have become moie and more important to 



our living. 



Thinking of the beautiful art of combinations and arrangements of flow- 

 ers that florists create these days; it makes your hea>t sick when you 

 think of the many others who are simply selling bunches of flowers. 

 They are still back there in the tin coffee pot days. 



When you send your F. T. D. order to Stumpp. we deliver something be- 

 sides just flowers. It is that certain something that makes Stumpp's 

 shop stand out as Stumpp's. 



New York's Favorite Flower Shop 



Fifth Avenue at 58th Street 



whom ;in' bent'fited mutually; "we 

 don't care if you have to pay President 

 Breitmeyer a salary, too, but keep that 

 great organization alive." 



So now we have reached the baby or- 

 ganization, the National Flower Grow- 

 ers' Association. Well, it is too young 

 yet to say much good for it; only we 

 think it is real good looking and favors 



the parent, the S. A. F., in many re- 

 spects. I'ntil it grows up big enough to 

 show its mettle we shall not try to de- 

 fend it. Many of us believe there is a 

 l>lace, too, for this organization of ]>ro- 

 ducers and ;iro willing to nurse it along 

 a while. One thing is certain; if it 

 proves itself anywhere nearly as uaeful 

 as anv of the other above-named or- 



