The Florists* Review 



August 11, 1021 



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The flortets whose cards appear on the pages carrying this head, are prepared to fill ordera 

 """ "*" from other florists for local delivery on the usual basis. 



WHAT FLOWERS FOR SICK? 



Benetit in Selection. 



Propaganda for national hospital 

 day, an event proposed for May 12 by 

 the hospitals of the country, has car- 

 ried a great deal of assistance for this 

 trade. Kecognizing that sentiment on 

 this day could best be expressed by 

 visits to the sick and by sending flow- 

 ers to them, tlie proponents of this 

 new special day have done much in their 

 reading notices to newspapers to boost 

 flowers. In one of these articles ap- 

 pears the following: 



"The influence that flowers have in 

 helping to bring health to those who 

 are ill is being recognized and made 

 use of by all to a greater and greater 

 extent. Flowers are living sunshine 

 and bring happiness and clieer to all 

 who receive them. Tliis alone is a 

 great factor in bringing health to the 

 patient, for a mind that is thinking 

 thoughts of happiness and cheer cannot 

 but be on the road to health. 



"However, there is another way in 

 Avliich friends and relatives can as- 

 sist in the recovery of their loved ones 

 wlio may be ill, and that is in the proper 

 selection of the colors of the flowers 

 which they send to them. 



Choosing Colors. 



"It is a well known fact to all psy- 

 chologists, artists and students of color 

 that certain colors will produce certain 

 emotions and feelings in the mind. 

 Eed will .always produce a feeling of 

 warmth. Blue and white will always 

 l>roduco a feeling of coolness, while 

 other colors will engender various other 

 states of feelings. 



"Why this is so, is hard to explain 

 in this short article, but it is doubt- 

 less due to the fact that from the earli- 

 est infancy of mankind the warmth of 

 the cam pf ire and red were associated 

 together and throughout the long years 

 this association has become so strong 

 through repetition that the mere pres- 

 ence of one idea will now call forth its 

 mate. The same reason ])robably explains 

 the other colors and the feelings that 

 are associated with them. Blue and 

 the coolness of the infinite sky; white 

 and innocence and the coolness of the 

 snow. Yellow can bring thoughts 

 nbout golden sunshine, and so down the 

 list. 



"Sucli is the law of association. If 

 you try it out on yourself, you will see 

 that it invariably works as shown. And 

 this law can l)c used to further help 

 the sick through difficult trials and 

 out into the broad, bright road of 

 health. 



Fit Stage of Illness. 



"The color of the flowers you send to 

 the sick should vary with the state your 

 friend is in. Has your friend a high 

 fever and is he or she thresliing about 

 with a temperature of 102 degrees? Do 

 not send red roses, red carnations or 

 red ])eonies. These only increase her 

 fever and heighten her restlessness. 

 .Send her Killarney or White Kil- 

 l.arney roses, or dainty and cooling 

 Ophelias. Send snowballs or sweet 

 peas or blue bachelor's buttons or pink 



^'SufMt^^n 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D 



ORE-SSIVE li 



GUDE BROS.CO. 



FLORISTS 



12i4FST.NW. 



WASH 1 N GTORDX^ 



TO OUR BROTHER FLORISTS: 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



MthandH St8.,N.W. 



Washington, D. C. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St., N. W. 



Miss Louise W. D.iuBliorty, - - Proprietress 



I'hones-FrHnklln :i571>, 3S41. :iH42 



Menibor Florists' Teloprapli Delivery 



and white carnations. But by all means 

 keep away from reds. 



"Is your friend racked with chills 

 and colds? Then send red roses, Mi- 

 lady, American Beauty, Eichmond or 



ORDERS IN OR AROUND ? 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



Mrs. Charles Russell — red peonies when 

 in season and the warm reds of other 

 flowers. These will all be doubly ap- 

 preciated under the circumstances. 

 "Has your friend passed through the 



