August 18, 1921 



The Florists^ Review 



101 



leffle^>fe= lJclivei y=gepeffeM^ 



The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 "*" from other florists for local delivery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"Say It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Hembers 



F. T. D. _, , .. ^ 



BOLD STREET, 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile, FRANCE 



Liverpool, England 



DINGLEYS. Ltd., Florists 



SHEFFIELD. ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd.. Florists 



floriculture are attempting to do three 

 things: First, they are teaching the 

 students the principles of floriculture; 

 second, they are teaching the students 

 how to use such facts as they may ac- 

 cumulate; and third, they are teaching 

 them to be broader men and better citi- 

 zens. No institution can turn out <a 

 finished florist. All that can be done is 

 to furnish a good foundation upon 

 which the future florist can build. Such 

 a training, followed by earnest appli- 

 cation and a determination to advance, 

 can only result in a successful man who 

 is a leader not only in his chosen pro- 

 lession, Init in his community as well. 



Our universities and colleges are at- 

 tempting, then, to do two things. By 

 • arrying on research and experimental 

 work, they are doing mucli to help the 

 luan already in business, and by their 

 instructional work they are preparing 

 others to take up their life work. 



What is expected of the graduates 

 I rom our institutions of higher learn- 

 ing? First, we expect men and women 

 with a scientific foundation upon which 

 to build, with sufficient knowledge of 

 'lie fundamentals of floriculture to 

 progress rapidly in their chosen line, 

 i^econd, we expect men and women with 

 sufficient breadth of vision so that the 

 profession may profit by their work. 

 Third, we expect men and women who 

 will become leaders in their work and 

 Jn their community. 



Glitter of Glass 

 or Glint of Money 



—Which? 



There was a time when we had a basement. 

 A basement like most basements, just a place 

 to store things in; and throw junk that ought to 

 have been thrown out. 



One day I got to figuring and found out what a 

 whale of a lot of money it was costing us for 

 that basement storage. 

 Why, man alive, it was staggering! 



So I got the boys together and we decided that 

 the space must be turned into a selling place. 

 An attractive, well lighted, well ventilated place, 

 where we could get together a splendid assort- 

 ment of baskets, boxes, pottery and glassware; 

 such as we were then selling in driblets upstairs. 



We decided to'make a^'real drive for that kind 



of business. 



So that storage basement soon blossomed out 



into a cash register ringer. 



It turned the glitter of glass into the glint of real 



money. 



It don't cost us a cent of rent now. 



It pays its way and makes us many a perfectly 



good sound dollar besides. 



All of which I mention, thinking it may hold a 



money making hint for you. 



New York's Favorite Flower Shop 



Fifth Avenue at S8th Street 



Cooperation Necessary. 



If our educational institutions are to 

 do their share in the advancement of 

 floriculture, you must lend your as- 

 sistance. You should let them know 

 that you are in need of the help that 

 they can give and back them up in 

 securing the necessary funds to do it. 

 You should encourage them and show 



an interest in their work. In-tcad of 

 doing this, the tendency is to stand off 

 and criticize, and usually the criticism 

 is destructive rather th.in constructive. 

 You may also help by sen ling your 

 sons and daughters to school and giving 

 them the opportunity of securing the 

 benefits of such an educ;ition. You 

 should also let the stations know vour 



