56 



The Florists^ Review 



August 25, 1921 



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Pacific Coast Department 



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Santa Cruz, Cal. — A small greenhouse 

 in which bulbs and flowers are grown 

 now holds the floricultural activities of 

 E. D. Rodgers, of Santa Cruz. Mr. 

 Rodgers divides his time between the 

 growing business and his other line, 

 which is surveying and timber estimat- 

 ing. However, he hopes before another 

 j'ear has passed to have so enlarged 

 the florists' end of his work that he 

 may give all his time and attention to 

 that and forget the other. 



LOS ANGELES' BIG SHOW. 



The Los Angeles Times of August 10 

 gave a bit of excellent advertising to 

 the California flower show, which will 

 be held in October, and Roy F. Wilcox, 

 the president of the California Associa- 

 tion of Nurserymen, which sponsors the 

 show. A large illustration, 8x10 inches 

 in size, showed Mr. Wilcox, F. M. Ren- 

 fro and a pretty lady inspecting a large 

 and gorgeous dahlia field in process of 

 development for the show. Mr. Wilcox 

 says that this show will be the largest 

 flower and horticultural show ever held 

 west of New York. He expects a guar- 

 antee fund of about $.jO,000, as the city 

 of Los Angeles has given .$10,000, and 

 the Chamber of Commerce and other 

 commercial organizations have all given 

 liberally. 



LOS ANGELES, CAL. 



The Market. 



Last week was an exceptionally good 

 one for this season of the year, stock 

 cleaning up well at satisfactory prices. 

 Asters have arrived in much larger 

 quantities and have im])rovcd in qual- 

 ity. The business • in them has been 

 phenomenal. Even short and medium- 

 length stems have sold well, while the 

 first grade blooms cleaned up most days 

 before tlie close of the market. Dahlias 

 are still coming freely and zinnias make 

 a brave showing. There is not a great 

 variety in small flowers nor much de- 

 mand for them. Roses are still in short 

 supply and clean up daily. Good ship- 

 ping stock is hard to get. The opening 

 of the big trade exhibition called for a 

 great many flowers and plants and 

 helped the market considerabl}'. Some 

 mums are in, but they are not wanted, 

 (ireens are a little on the scarce side, 

 with the exception of maidenhair, which 

 is jilctitiful and good. 



The Fall Show. 



Southern California florists will be 

 .iiiiong the delegation of nurserymen 

 •.vlio will make a trip to San Francisco 

 and northern sections in the interest of 

 the California flower show and horti- 

 cultural exhibition which will be held 

 at Exposition park, October 20 to 26. 

 The California Association of Nurserj-- 

 men desires that the exposition be 

 state-wide in scope as well as in name. 

 At an executive committee meeting held 

 in the offices of the flower show, reports 

 were received showing that many exhib- 

 itors from the northern part of the state 

 will take part and it was the opinion 

 that a personal trip to the north would 

 be productive of great good. 



The nurservraen and florists view the 



show as being extremely helpful in the 

 promotion of their interests. The real 

 ization that greater results will be ob- 

 tained with every section of the state 

 represented has spurred members of the 

 committee to action. Under the leader- 

 ship of Fred M. Renfro, general man- 

 ager, the affairs of the exposition are 

 fast rounding into shape. With the 

 show sixty days away, speed is essen- 

 tial and the plans have been practically 

 completed. The cut flower department, 

 the big tent housing the plants, nurs- 

 erymen's appurtenances and the indus- 

 trial section are assured of exhibits 

 that will aid in making the show not 

 only of state importance but of national 

 import as well. 



Various Notes. 



Tom Wright returned last week look- 

 ing fit and sunburnt after his Catalina 

 trip. He reports landing a 95-pound 

 tuna, just missing by five pounds the 

 button of merit awarded for 100-pound 

 fish. N. Benaphal, of the staff here, has 



also returned from his Bear lake trip, 

 but he says the fishing was indifferent 

 there, the big fish not biting freely. 



H. J. Scherer, formerly of Roeding & 

 Wood, of Los Angeles, and more re- 

 cently connected with the Roeding in- 

 terests in the north, is now in business 

 at Palo Alto as a landscape man. He 

 was here last week on a buying trip, 

 having driven down the coast route. 



H. Grunnerwegen has gone into the 

 landscape business at 727 South Gar- 

 field avenue, Pasadena. 



Frederick C. Gloeckner, with the 

 Henry F. Michell Co., of Philadelphia, 

 has been in the city and he is much in- 

 terested in the seed and bulb situation 

 here. He visited the seed ranches of 

 John Bodger & Sons Co., Howard & 

 Smith's nursery and trial grounds and 

 other places. He expressed himself as 

 pleased with the California strains of 

 asters. 



Finding diflBculty in obtaining val- 

 ley at times, H. T. Rossi, of the Art 

 Florist, at Long Beach, started to grow 



CAUFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



7%« Hotum of Quality and S»rviea 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Specitd PriceM 



ASTERS! ASTERS! 



FOR LONG DISTANCE SHIPPING 



We are absolutely headquarters lor the finest long-stemmed Asters 

 coming to this market. All colors at the right prices. 



SUMMER FLOWERS 



During the summer we will have an abundant stock of all classes of 

 flowers that ship well in hot weather and our prices will be low. 

 We are especially strong on GLADIOLI. CARNATIONS, ROSES, 

 SWEET PEAS and VALLEY and we always have plenty of 

 DAISIES. BABY ROSES and small flowers. 

 Our packing methods insure good results. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldcat and Moat Exp«ri«nc*d Sbippart in California 



WE NEVER MISS 



